The website optimization and promotion Program of ENT Department of Weifang 89 hospital

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Due to the constraints, time to rush; again, the site has been stereotyped, the specific site structure optimization and label optimization do not talk about, on this basis to talk about the site later on the optimization and promotion of ideas (do not pay the promotion program, the best hospital can do). (Please master to see how this site needs to promote optimization, ask me about this program has any deficiencies, thank you!) Exchange qq:378181703 This program has been passed

Website Status Analysis: Weifang 89 Hospital Otorhinolaryngology website was built in May 2009, the structure of the website is tree-shaped, divided into three layers, the website is static website, the PR value is 3; Baidu contains 1010 pages, real search to 760 pages, Google contains 166 pages, Reverse link: Baidu is 987, is 98; Google is 11; Baidu Snapshot is August 28, 2010; Links: 25 (which can be removed 6); link 167, of which two are dead links ("rhinitis" in the end is what kind of disease chronic pharyngitis treatment). Forum nobody gas.

Current Hot keyword status: Jinan huaiyin Tsinghua Solar power plant (solar energy Hey, by the way, look at the site's optimization deficiencies, this is my optimization)

The long tail of the site is more than the first page, ranking very well.

Site content: The internal text of the site without aiming links, and the news center in the body of tags below the key words are dead links.

Homepage (first floor) can be frequently updated columns: News center, recommended articles, chronic rhinitis, sinusitis, nasal polyps, allergic rhinitis, snoring, pharyngitis. The second level of often updated content and the home page basically similar to add a new medical message. The third layer is the text, the right side of the latest news and hot news.

The overall situation of the website is: included normal, ranking better.

optimization and promotion of ideas:

Combined with the situation of the site and the regional limits of the hospital and local visibility, in order to maximize the interests of the purpose, the hot words continue to further optimize, increase the number of articles published, increase the quality of friendship links, at the same time in various platforms release soft text; Instead, focus on the development and optimization of a large number of long tail keywords, and appropriately highlight its regional, but also for the classification of diseases to do a good job optimization.

According to the optimization situation, the website should take the promotion as the focal point, the optimization supplement, mutually promotes.

The target population of the hospital is mostly the people who live in the locality, so the promotion of the website should pay attention to the promotion in this region.

Due to the constraints, specific goals are not easy to formulate.

Optimization scenario:

Optimization of the site to the overall grasp, and technical solutions.

Through the analysis of the Web site, the current optimization of the hot keyword to publish related articles and the construction of the main chain, and appropriate to increase the text of the keyword in the target link, and then adjust according to the specific situation. And in the text of the right column to increase the Forum hot column, to make full use of the Forum's frequent updates (currently not popular, to focus on promoting the forum, and content filling). Focus on the development and optimization of Long tail keywords (to achieve the means for the competitor's website keyword analysis, Baidu index, etc.), and hot words in the article by proportional distribution (4:3:3).

Optimize the project according to the classification of diseases, publish related articles, pay attention to the distribution and density of keywords, do a good job of the text link; link quality, its PR value and snapshot date or less than this site, and weekly to add a friendship link, but also to remove the quality of friendship links (there are six). The site has dead links to remove (2).

Outside the chain of construction mainly to publish soft text with key words link, attach importance to the construction of the chain, the target link to the key words of the key page;

Promotion programme:

Because the hospital region is strong, and the local area is relatively well-known, medical people are mainly locals, the promotion of the website can be in the local interactive community website and local information publishing platform (such as Bai, with the city network, etc.) to publish soft, service information, etc. to promote, the next can use Baidu know, Baidu Space, Baidu Encyclopedia, etc. to promote; Other ways to promote the use of social media (SNS Network community promotion) such as Renren, happy net, microblogging, blogs, forums, bookmarks, favorites and so on, and the site for social media optimization, add social media share button.

According to the contents of the hospital Web site, there is a choice to find information publishing platform, and make full use of the platform may be some blogs, forums, etc. on its published articles, posts, using the relevant content of the blog circle, QQ Group to promote.

Pay attention to the promotion of brand benefits, this is the most important, the site of the promotion of the main place in Shandong Weifang, located in the ear and Throat hospital, in Weifang to do the promotion of the brand, the purpose is to let all the people in Weifang know, see ear nose and throat, find 89 hospital otolaryngology. In the network to do brand promotion, is mainly to use Baidu to know, search and ask, Weifang Local forum, community, local classification information, and so on, vigorously promote the brand, the brand to fight out.

Said back, the last use of SEO website promotion, improve the site search engine rankings. As for the offline promotion, look at the actual situation and plan! Website forum to have awareness to improve the participation of netizens, and in the hospital daily advertising with publicity, such as the use of small ideas, issued leaflets if the person to see a doctor to remember the website can be discounted, on the website message or registration can be a discount.

Implementation planning: Promotion as the focus, optimization supplemented by

First of all, after taking over the site has a more in-depth understanding of the daily flow, from where, in which sites do the promotion and traffic, information dissemination, and so on, and related personnel more communication, more communication.

Second, looking for a large number of registered information publishing platform and posting promotion platform, and list. such as 39 health nets, Baidu Bar, Baidu know, a variety of blog forums.

Third, optimize the early work for the site to make internal chain optimization, remove dead chain and useless links, and find high-quality links, for the original site keywords published articles, and in the relevant platform with links to the article. At the same time, the development of a large number of long tail keywords, and in this site and the corresponding platform to publish the corresponding article.

Post-optimization and make the relevant plan according to the situation.

Early promotion of local promotion and brand promotion first, in the early stage in Weifang local community website, forum, classified information release website information, improve local brand awareness and conversion rate; again, for Baidu Encyclopedia, Baidu space to choose keywords to promote, improve brand awareness, after the blog promotion, forum promotion , soft text promotion, platform information promotion, Electronic magazine download promotion, net bookmark promotion and so on.

Later see the situation to make the promotion adjustment.

This program is only for the actual situation of the hospital put forward my plan ideas, as well as part of the implementation of means, as to the specific number of performance and operation to see the actual work to determine. Website optimization and promotion in the case of a program, depends on the time and execution, as long as there is a channel of promotion effective and can play to the extreme, will achieve a good promotion effect.

A site has a good ranking, the most important thing is to have a wealth of useful content, good internal navigation (user experience is good), a large number of visits (not through the search engine to traffic), high social visibility, high degree of network (Internet visibility), numerous good export links (interconnected), registered users, High activity, reprinted articles, domain name long, good reputation, high quality friends chain, and a small collection, the chain less but does not affect rankings. such as Jinan huaiyin Tsinghua Solar Energy plant (http://www.lqtyn.com Solar) 39 Health Network.