The website optimizes the search engine based on the benefit to the user

Absrtact: Search engine crawls, crawls, filters, the value judgment of the webpage, the sort page, the display result all from the user's angle, and to the user's experience behavior also collects the feedback, especially the internet website WEB2.0 Times, uses the householder

Search engine to crawl, crawl, filter, the value of the Web page judgment, sort the page, show the result is from the user's point of view, and the user's experience behavior will also collect feedback, In particular, the Internet site WEB2.0 era, users dominate the direction of the search engine, do not regard Baidu as a site optimization of the obstacles to their own, the search engine as the site of ordinary visitors, for a better user experience improvement, is the search engine improvement, while the site on the Search engine optimization, should also be based on the benefit of users.

Search engine and user-oriented website optimization, mainly divided into three parts: included, sorted, displayed. If a website has a good collection, good sorting plus good show can have good flow, Nanjing Pipeline dredge Jiehuaxianfo, according to Baidu Search engine Optimization Guide Recommendations to look at these three aspects, the front good included, good sort have seen, the next is a good show.

The headline that attracts the eyeball

The user searches in Baidu webpage search to your webpage, the title will do as the most important content display in the summary, a topic clear title can help the user to judge the content of your webpage from the search result more conveniently to be able to satisfy his demand. And a lot of times good title can make your site stand out in many sites, may be ranked below others in the case of users choose you.

Baidu suggested:

1, the title should be clear topic, including the most important content of this page

2, the article page title do not add too much additional description, will distract the user's attention

3, the use of user-familiar language description

4, the description is logical, users can read

5, if your site users are more familiar with the proposal to list the site name in the title of the appropriate location, the brand effect will increase the chance of users click

6, the title should be attractive to the user

7, can let the user produce the trust

Ii. Description of the website

Web Description is a concise summary of the content of the Web page. A lot of people will ask why my site's snapshot description is not what I wrote in the meta message, is this, the site description information is only for the search engine a recommendation description, if description description and the content of the Web page, Baidu will description as a summary of the choice, If not consistent with the Web page, Baidu will be in the Web page to collect a paragraph that is consistent with the text, but many times the description of Baidu collection is very poor, the setting is a incoherent words, so write a good match with the content of the site description is very important, A good description will help users more easily determine whether your Web content matches your requirements from the search results. The length of the title is limited, and the description is the best extension of the title.

Baidu Search Engine Optimization Guide at the beginning: The description is not a direct reference to weight calculation, the existence of this label does not affect the Web page weight, will only be used as a summary of the search results of a select target.

But we often find in the optimization of good sites will have a good description, although the description does not directly participate in the rankings, but can highlight the brand, attract clicks, this is indirectly promote the site rankings.

Baidu suggested:

1, the website homepage, the channel page, the product parameter page and so on must have the different description information

2, accurate description of the Web page, do not stack keywords;

3, if your site users are more familiar with the proposed site name listed in the description of the appropriate location, brand effect will increase the chance of users click;

4, the length is reasonable, but long but short.

Wood seo:http://blog.sina.com.cn/s/blog_c206a2c30101ge9x.html