The website propaganda and promotion cheats is the deep cultivation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the afternoon of Friday, I received a telephone call from China Motor Network (www.cnamnic.com.cn) Wu, asking me what the effect of the www.busytrade.com of the Universal Business Network is, because they intend to launch such a virtual currency, Meanwhile, Lao Wu talked about how to promote and promote business-to-business websites.

Know old Wu, or in 05 in the Universal dotcom, 06 old Wu himself with friends out alone, did a Chinese auto motor network, now more than a year, the website does very well, the company development is also very good, but the site traffic has been on not to go. First, the site selected the industry is particularly small, the industry not more than 2000 enterprises.

Lao Wu now want to improve the site's traffic and ranking to do a lot of publicity and promotion channels, the use of e-mail mass, the effect is not very ideal, using the forum post and Exchange friendship Links, Lao Wu asked me what good way to improve the enthusiasm of the website members, Improve the supply and demand information of the website how to increase the number of members and website traffic.

I give Lao Wu a website promotion cheats: that is deep cultivation! For example, manager marriage network: www.ceolove.com

I have personally experienced some business-to-business Web sites, industry business-to-business, there are portals business-to-business, these sites have used a lot of web site promotion and promotional skills, from the author's analysis and Business-to-business research. The best way to promote a business-to-business website is to cultivate it. And why?

First: The website pursues the traffic is the wrong idea

Previous site in order to survive, desperately the pursuit of traffic, while ignoring the site's own content and quality of membership and the steady improvement of the quality and development. 99% of the site operators are desperately pursuing the flow and ranking, according to the site positioning of the industry and industry practitioners of the quality and internet habits, traffic and rankings can not reflect a business-to-business site good and bad, measuring a business-to-business site, you need to see the number of registered members of the Business-to-business site, and the quality of registered members, as well as the amount of information updates. So the site in the promotion of the time, must be clear about the location of the site and target customer base is what? The first thing to do on a website is how to bring value to members and meet the needs of members, not how to improve traffic.

Second: Website promotion of the best cheats is deep cultivation

In fact, do the site as a person, do the brand, do products, not just rely on traffic to maintain development, but rely on Word-of-mouth and service to win, such as you put the hotel in the flow of the largest location, but the service and quality is not good, the business will still cross off? Imagine if a website even basic content quality is not high, member credibility is not high, its vitality is strong? It's going to take off? So you want to make the site long-term development, then the best promotion cheats is deep cultivation, from the day of doing the website, seriously to do every detail and service. I know a lot of sites early in the days of no popular, is to recruit a little girl to collect information, and then reprinted to their own website, first of all, the credibility of the information is not tested and verified, information quality is not high, just think of their own site information is all false, not a member of the initiative to release, can establish a credible site it? Can it develop for a long time? In particular, business-to-business sites, because the main business-to-business Web site depends on the supply and demand information to survive, information quality is the site's survival of one of the basic conditions. So the author thinks that if we want to promote the Business-to-business website well, need to work hard, not sloppy operation, dishonesty the slightest false, so I advised Lao Wu as far as possible not to find someone to reprint their information, but also to spend money to let the salesman call customers up, I advised Lao Wu, every week to all the members of the database in the mass information, Let them update and release the supply and demand information, second: telephone or fax website information to members, let them to visit the website, only through such rounds of bombing, the enterprise only know your site.

Third: The biggest value of business-to-business Web sites is that the database has huge enterprise information

The old Wu of China Auto Motor net wants to increase flow rate, attract more enterprises registered members, by collecting membership fees to maintain development, as a business-to-business website, relying on membership fees is not the fundamental way out, value-added services is a better way out, so I suggest that Lao Wu to the site's supply and demand information completely open contact, in attracting members to release information on supply and demand , use points to stimulate, multiple updates can get points, with points can buy site ads or use points to redeem prizes or use points to buy value-added services. I give old Wu to see today Steel net (www.todaysteel.com), with today's iron and steel net Xie always had met, I esteem today steel net, is because have relatively big innovation. They open the database of enterprise information, members can use funds to buy bulk services, such as the purchase of mail or network fax and SMS group to the website database business and other services. I think this kind of service for members, more effective, more direct. So the core value of the Business-to-business website is the membership data in the database.

I think the best way to promote the site is deep cultivation, what is deep cultivation? Just like life and work, step, do, to promote the site is not so? From the website's first member development to the website 1000th member, from 1000 to 10,000 and so on, dishonesty the slightest false, the fraudulent network age has passed. If you want to advertise a business-to-business website, it needs to be long running, at that time with old Wu talked about, look at his site is mostly salesman, I think this is a good thing, I think the growth of the site must be with the industry within a generation of growth, now is the salesman in the look, if the site can insist, then after 2 years, This batch of salesman is promoted as the manager or their own entrepreneurial boss, as long as the site really valuable, they will not be preferred. Many of China's business-to-business websites are first on the Internet, and then start to do Offline magazine, the author suggested that the Business-to-business website in the establishment of the time, began to try to issue a matching website with the magazine.