The website traffic that we have been chasing at different stages of development in those years

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Do site people know that playing the network in fact, the bottom line is to play the traffic. The website completes, the natural flow does not worry of course income also not worry. So throughout the development of the Internet industry, in our personal network to build the station process, are trying to make their own site can have huge traffic. So is the pursuit of traffic means that we only pay attention to those numbers? is not more IP, we have more traffic, our income naturally more? The answer is No. Flow is also divided into quality. High-quality flow can naturally improve the conversion rate of our website, garbage flow also has its survival rules. So, at different times, for different purposes, we are struggling to pursue our different kinds of web traffic.

What is traffic? This may be a little confusing. Traffic is the number of visits to the site. Before we said that the flow of different quality to bring different benefits, then the flow of quality is how it? Web site profitability needs to rely on with the customer through the site transactions to obtain, so we have another indicator is called conversion rate, meaning that how many people after browsing your site will be on the site transactions. Therefore, we say that the flow of quality is for the conversion rate. First of all, such as the window, frame calls and other traffic, this kind of visitor their conversion rate is extremely low, we call these rubbish flow; Secondly, visitors through the chain, such as access to our website, the conversion rate of these visitors in general, we call the general flow; another kind of traffic is obtained through search engines or direct access, So the flow of such traffic will be very high conversion rate of the flow, we call the precise flow.

The way to get the garbage flow is simple, the cost is very cheap for it, generally dozens of dollars can get tens of thousands of IP, but the reason is called garbage flow, because he can bring the conversion rate is extremely low. In general, the flow of garbage is mostly through the window and other means of production. The target group set by the window is not screened, regardless of the visitor's sex, age, occupation, hobby these basic attributes will be generated, this does not have the target group of traffic generated naturally will not produce a high conversion rate. In addition, the internet window to play a wide range of ways, but also to allow netizens to produce a feeling that everyone is very annoying to play the window, see the first reaction is to turn off the site. So say the flow of the window can be called garbage flow, very low conversion rate, and customers in the Web page stay very little, PV low, and even so the goodwill of the site will be reduced. In addition to the framework flow is not to mention, because these users can not see your page, and do not talk about the conversion rate problem. So, unless we need to brush the data, these numbers will be useful to us, such as in the brush world rankings, otherwise, will not bring us any beneficial aspects of the site. These traffic so that we have to realize that we must not because of traffic numbers and blinded our eyes and let us complacent.

Then we generally produce the effective flow is what kind of, this is what we say general flow. This kind of traffic will usually bring us a certain rate of conversion, so that our website really get the benefit. And the general flow is also our website in the operation of the most often obtained. Everyone in the business site will do some network promotion. Common such as forum promotion, question and answer promotion, QQ group promotion, these can bring us these general flow. For example, we are in a female beauty on the QQ group released a cosmetics promotion link, then there may be users through this link into our website, because we actively publish promotional links when the initial screening, We are in the female beauty of the QQ group posted information rather than in a male sports QQ group, so we release the information may be attracted to the relevant potential customers to patronize our website, thereby becoming a certain conversion rate, the site from the transaction to obtain profits. The reason why we must go back to do this in the Web site to promote, because such promotion does not need to spend too much cost, and can get real to our effective general flow, this is the site survival and development of the foundation. A website from just established period to mature period is the general flow of increasing, so that we maintain a certain rate of conversion, to ensure that the site has a certain income, and continuously expand the general flow, it continues to expand our earnings. Such traffic is what we have to actively gain and focus on.

So, for those with high conversion rates, we call it precision flow. So how does a precise flow of traffic usually come about? This kind of precision flow is usually done through a search engine or direct access. For example, when your customer experience on the site feels good, he will actively add your site to its browser favorites, the next time will be through direct access to your site, in addition, if the user is through the search engine through the keyword to your site, then such customers their purpose is quite strong, The likelihood of their trading on the site is also very large, such traffic will bring a very high rate of conversion of the website. The precise flow of how much will determine whether our site has a stable customer source. If said, the general flow is we promote to do good to bring, then the accurate flow is because our website service, the content does good and brings. Of course, in the network promotion to do a good job of the target customer distinction, can also bring us a lot of precision flow. For example, we in the QQ group published cosmetics bottle Promotion information selected in a women's cosmetics discussion group released relative to our release in the group of women beauty has more accurate goal orientation, nature, also can bring a higher conversion rate of flow. Therefore, for accurate flow, we need to pay attention to the most important moment, because this brings us is the cornerstone of sustainable development.

Traffic for the site's role is self-evident. Then we have to choose what kind of traffic, above we made a brief introduction. Relatively speaking, the garbage flow is easy to obtain, low cost, but low conversion rate, accurate flow of course good, conversion rate is high, but the cost will certainly be relatively high. So, we choose the big net fishing or come to fishing, see our website development at what stage. Of course, it is best not to choose garbage flow, because he will bring negative effects on the site. On the one hand drag the speed of the server, on the other hand makes the image of the site in the customer's heart. Therefore, we should pay more attention to the general flow and precision flow to bring us the benefits, play the network, play is the flow, but not what traffic to play. This article by the Cool Pig Express Network http://www.coozhu.com/Editor, this article on the flow of choice to do a full explanation, hope Webmaster support.