The weight of the common reference has exceeded the anchor text

Absrtact: At present, more and more people begin to believe that the "common reference" weight has exceeded the "anchor text", I also believe that at least Google officials once said on Twitter: "anchor text will be replaced by a common reference", and Baidu can also put no anchor text

At present, more and more people are beginning to believe that the "common reference" weight has exceeded the "anchor text", I also believe that at least Google officials once said on Twitter: "anchor text will be replaced by a common reference", and Baidu can also be a link without the anchor text as an outside chain.

Let's take a look at what a "common reference" is.

As the figure shows: if an article in Site A and a post in Site B is quoted from Site C, the article in site A says: "So the view has to talk about the content of Site C." "Then the Site C this quoted article will also have the effect of SEO."

Let's see how to operate the anchor text.

As shown in the picture: In an article to the keyword embedded hyperlink, is the anchor text, this is the vast number of SEO practitioners work the most important content, commonly known as "hair outside the chain."

However, in the current domestic situation, most of the SEO practitioners released the chain is all advertising nature, but also disorderly add links, not only affect the other side of the beauty of the station, advertising is still very heavy, the other station for such a chain is to see a delete.

But the problem is that the anchor text is too easy to operate, the reality is "hair outside the chain" on the effect of SEO is very obvious, easy to upgrade rankings, resulting in "hair outside the chain" situation repeatedly banned. and search engine and there is no better solution, had to open a blind eye, which also led directly to the "outside chain" market increasingly hot, according to Lou understand, the annual market in China outside the chain of transactions has been over billion.

Even if Baidu launched the green Rose algorithm to combat link trading, Google repeatedly reiterated the ban on trading links, but still can not prevent the link market hot, "hair outside the chain", "Buy and sell links" is still the final important SEO work content, the market potential is huge.

What will the search engine do next?

Outside the chain is the search engine to judge a website good or bad important standards, but we only reduce the weight of this standard, let other technology to replace on it. For example, "Common references" may be a good idea.

I have in the "anchor text SEO effect will be less and less" the article mentioned "common reference", and said that by observing a number of foreign SEO sites and cases, search engines are reducing the effect of anchor text, here for Google.

Does Baidu support "common references"?

At present, I do not have conclusive evidence that Baidu support "common reference", but from some details can be seen some clues, such as I landed Baidu Webmaster platform outside the chain tool to see.

A5 put a post to do my blog outside the chain, point to see, found no anchor text link. But Baidu still put this post counted as an outside chain, what situation? Please look down.

The post has two key points: one is a reference to the title of an article; the second is to give a plain text link, but the ultimate goal is to verify some of the landlord's saying that interested friends to see.

I think the most likely is that Baidu is the plain text of the URL as a chain, rather than "interested friends." Because I mentioned before: "Baidu Spider will crawl the url" of plain text link. "

Written at the end:

Then "interested friends to see" This kind of "common reference" words will become the future search engine analysis of the object? Google is already doing it and will add it to the algorithm after Google Panda. So what about Baidu? I think it's a matter of sooner or later, because the blows are a few bird "outside the chain service provider" There will be thousands of "outside the chain service providers" stand out, only improved algorithm, the "outside chain" of the SEO effect further reduced, so that it has no effect, can completely eliminate the outside of the chain of hair.