The weight of the site comes from the user

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Baidu has always stressed that the direct impact of the site in Baidu's weight is the user experience. Therefore, the weight of the site more profound source is the user. Webmaster generally busy in the content with the outside chain. The content is for the user Service, and the webmaster do outside the chain, to search engine initial idea is the user's transmission of the link, not the webmaster active send the link. Because the user's communication links more can reflect the value of the site. The outside chain that stationmaster sends is just simulate user this behavior just.

User's Stay Time

Users generally on the site, nothing but two kinds of active search information and passive access to information. In either case, the user's stay time can indicate the user's satisfaction with the page. In addition to content to meet the needs of users, page chaos, the window three four, and so on will directly affect the user whether to stay. At this point, the more concise but more popular users.

User Access Depth

The so-called access depth, refers to the user from entering your page, from your page into other pages, and then the analogy. If the site has enough information to attract users, the user clicks on another link to get more information. The importance of this factor has been recognized by the SEO, in the third party's website statistics also added to the statistical function. Therefore, it is also a part of the optimization to put a link to the article where the user may be interested in the appropriate place. For example, at the bottom of the article or the right column on the relevant articles, recommended articles are a good choice.

User's retention

The above factors can be very good from a side to show the user satisfaction of a website. But now is the brand era, Baidu for the brand site, but also to give a good weight. And the formation of a brand is an important feature, that is, there are heads. General brand the better the site, the higher the average. It is undoubtedly one of the biggest affirmation for the website. Therefore, in addition to building good content, we should consider more to allow users to make a second return visit, or even become a regular method. Doing this is a truly successful website.

Number of new users

The era of the network is the fast food era, most of the content update replacement is very fast. Search engines rely solely on the history of the site to give weight to the era has passed. Now the advantage of the old station is gradually less obvious. Especially not to attract new users of the site, will gradually lose weight in the search engine. This refers to the new user, not one of those one-time access users. It refers to the above, the user who has the same.

User propagation

This is clear to everyone, is what we usually said outside the chain. This is undoubtedly the application of personal webmaster to maximize the point. If the search engine technology is mature enough, I think it most want to go out of the chain, should be the webmaster own hair outside the chain, because this for the weight, not the slightest effect. The real ability to determine the weight is the user's own transmission, there are large sites recommended and so on. Now for a variety of reasons, the interaction type of many outside the chain can not be counted. However, this approach and gradually become a netizen to share links of a major way, so in the future, will certainly be a weight evaluation of the important criteria. (This article is original by Guo Hanyu, reprinted annotated http://www.baiyoumei.com/, thanks!)