The white hat and black hat in SEO

SEO is popular in recent years a network http://www.aliyun.com/zixun/aggregation/8118.html "> marketing, it is a search engine to improve the purpose of the site in the search engine rankings in the way." The main goal is to increase the exposure of specific keywords to increased the site's visibility, increase the opportunity to promote. To achieve customer flow. The exact word is a certain keyword search results ranking technology, to the relevant optimization of the Web page, so that it can improve the search engine rankings, so as to improve the number of Web site visits, and ultimately enhance the site's sales capacity or the ability to promote the technology.

Because many people researchers found that the search engine often only pay attention to the top of the project, so many sites through a variety of ways to influence the ranking of search engines, search engine optimization for any site, to be successful in website promotion, search engine optimization is a key task. At the same time, as search engines constantly transform their ranking algorithm rules, each algorithm changes will make some good rankings of the site in one night Mingluosunshan, and the direct result of the loss of ranking is the loss of the site's inherent considerable traffic. So every search engine algorithm changes in the site will cause a small stir and anxiety. It can be said that search engine optimization is an increasingly complex task.

Two ways to do seo-white hat seo and black hat seo, white hat seo is the normal and reasonable operation, black hat SEO is cheating.

First to explain the white hat, white hat seo has been considered by the industry is the best SEO method, it is to avoid all risks in the case of operation, but also to avoid any conflict with the search engine distribution policy, it is seoer practitioners of the highest professional ethics standards. The definition of white hat SEO is to be frank and clear, revealing outside. is a fair approach, is the use of the mainstream search engine distribution guidelines prescribed by the SEO optimization method.

The meaning of white hat is for the long-term interests, may be 2-3 years later or longer period of interest, the need for longer time, more stable effect. If you insist not to use cheating means, adhere to a few years, no accident, your site should be able to get good traffic and rankings, there is a profit point. And the subsequent dependence on the search engine is smaller. From the long-term benefits of the development of the proposed site optimization or through the white Hat method. Use "white hat" technology to optimize the ranking of the site, without fear of being punished by search engines, ranking lasting even forever effective.

And for black hats, black chain is a very common method of SEO black hat, generally speaking, it refers to some people with abnormal means to obtain the reverse links of other sites, the most common black chain is through a variety of web site procedures to get the search engine weight or PR higher site Webshell, And then in the hacked site to link their own sites. The most typical is to use the program from other categories or search engines to crawl a lot of search results into a Web page, and then put Google Adsense on these pages. The number of these pages is not hundreds of thousands of, but tens of thousands of hundreds of thousands of. So even if most of the page rankings are not high, but because of the huge number of pages, there will be users to enter the site, and click Google AdSense ads. Considerable and known, Black Hat seo completely deviated from the white hat. Contrary to fair competition, this method is not recommended to practice.