The White House warns of Samsung's use of Obama's portrait as a publicity stunt

Obama was photographed (photo from Wen Wei Po) According to foreign media reports, the 2013 U.S. Major League Baseball (MLB) championship Boston Red Sox was invited to the White House in Tuesday local time and received an interview with Obama, the Red Sox Finals MVP David Ottize (David Ortiz in the hands of the Samsung Galaxy Note 3 to take a photo of two people, and his own Twitter release, did not expect a stone stirred thousands of waves. The Samsung official Twitter account, which then had 5.2 million fans, forwarded the tweet to Ortiz, pointing out that the image was taken with Samsung's smartphone. Because Ortiz currently and Samsung signed endorsement contract, so the move was suspected to be Ortiz intended to promote Samsung's mobile phone brand. The White House press Secretary Carney Jay Carney a warning about Samsung's behavior and said Obama's legal team opposes Samsung's use of the photograph for commercial marketing. "According to the internal rules, the White House opposes any act of using the president's portrait for commercial purposes," said Carney, "and in this case we certainly oppose it." "Currently, Carney declined to say whether White House lawyers have contacted Samsung about the matter, while Samsung declined to comment on the White House's stance and did not disclose whether Ortiz's move was planned in advance." Ortiz's photo is reminiscent of the Oscar ceremony last month, DeGeneres, the host of Ellen DeGeneres, used a Samsung mobile phone to photograph "the most famous star in history", and the number of tweets on Twitter has exceeded 2 million times, The biggest winner is undoubtedly Samsung, one of Oscar's sponsors. In 2010, the famous American coat brand weatherproof in New York Times Square in a large outdoor advertising, the main character of the ads is wearing weatherproof coat of Obama, then the White House said that weatherproof has not been authorized to use the presidential portrait, And asked the producers to remove the ads. Regardless of whether Samsung is behind the Ortiz, at least Samsung has relied on its advertising-marketing advantage to remain invincible in the competition with Apple. In the past few years, Samsung has carried out large-scale advertising campaigns on television, print, radio and the Internet, and it is understood that Samsung spent 363 million of billions of dollars in advertising on mobile products in the U.S. region in 2013, up from Apple's $350 million trillion. "Many brands are now aware of the need to constantly create new hot topics to attract the attention of consumers," said James Fox, CEO of marketing services company Red Peak, "even if these topics are highly controversial, as long as they are not negative, they are conducive to the spread of brands and products, Samsung clearly knows that. ”