The whole optimization process of the new station to the large stations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Current online tutorials on how to optimize your site, or some training, they are talking about how to optimize the site, in fact, a very small practical process, is a new station how to develop, how to develop in the medium term, there is a lot of friends on the site to optimize some misunderstanding and the search engine working principle is not very understanding, The following author will be together with you to explore the new station to the overall optimization process should be how, I hope to novice or meet the bottleneck of friends help.

The first three months are a new station.

No matter how much technology you used in the first 3 months, how powerful means to make your website traffic increased, the site ranking to the home page, but I still want to tell you, you this site or a new station, no matter how high the weight, he is a new station. This point you must understand, do not think that their site weight high, more traffic, they can be separated from the new station of the shell, it is impossible.

How to improve the weight of new station

One of the most important site is the site rankings, and the weight of the site is also the most important, but the current online weight statistics is not standard and inaccurate, because those statistical tools are based on Baidu Index and the ranking of the site to give you the weight of the traffic. Because of this weight we can cheat, such as we can write a long tail keyword, or to do some brand words, and then brush these words, as can be done on the weight, so the weight of the site to enhance its own should start from the site structure itself.

Site optimization

From the site's structure itself is the site layout, site optimization and user experience as the starting point to do, here to talk about the optimization of the station, is the whole optimization, your site will form a spider web, interlocking, I believe this is very easy to do? Second, the most important thing in the article content, Because the weight of the content of the article is the highest, why do you say so? Because the spider in the crawl page when he will go to noise, the duplication of things are deleted, and each article page is the most impossible to repeat that is only articles, so in the content of the article we must do the anchor text, and this anchor text can point to the home page, can also point to the inside page, here is suggested that you point to the internal page anchor text must be more than the first page, and must not often use the specified home page anchor text, because it is easy to be judged as optimization over. In the article content, we should often use the label such as H2\h3\b\strong to improve the content of the article, and illustrations are the best.

Layout Policies for Web sites

This layout is very important, the first thing we need to understand is, what is our site type? is the news station, portal or product introduction of the official website! The homepage must contain the website map, the newest article and so on content, in order to be easy to be crawled by the search engine, Because the big number of friends want to do is the homepage of the key words, so the site homepage keyword weight is the highest. The layout of the site according to different site layout is also certainly not the same, how can you find the best site layout? The method is simple, find the website of the marketing master directly, imitate their layout and innovate from it. Others are marketing experts, so the layout of the natural people have the truth, as long as we improve to do the most satisfied with the layout of our own mind is the best.

User Experience Optimization

This is the most important part of the current, can be very simple can also be very difficult, because the user experience optimization is only a few points.

1, the website opens the speed must be fast

2, users can immediately find what they want

3, the website is valuable to the user, they will recommend to his friend

4, the user can remember your website, and next continue to come to your website.

Outside station optimization

Many friends said, outside the station optimization is hair outside the chain, the hard things to start, in fact, is not so, hair outside the chain is to those who want to do coolie, you have seen which one of the SEO compared to the cattle are their own to send out the chain? Perhaps some friends may say, those who SEO cattle themselves do not hair outside the chain, Why tell us to send out the chain? In fact, many friends do not understand the role of the chain in the end is what.

The role of the link

Today I went to XX forum sent a link to my website, spiders see this link, he does not necessarily immediately will run to catch your site, do not grasp your site, your site's weight will not be upgraded, then why should I send this outside the chain? Because Lee once said that a website, If no one knows the case, you can link to let spiders know that spiders crawl after will judge whether the site is valuable, valuable links will be indexed, worthless links will be placed in a database. Then you'll continue to send this link in other forums, and then the spider will see this link again, he will crawl, and constantly judge the value of the link, when one day, he found that he grabbed the link too many times, but also in the database is not indexed, then he might consider putting out the index. This is what everyone said, change the quantitative changes, but this is quite hard, perhaps you just released this link is not how much, you can become a quality, perhaps you have hundreds of thousands of thousand can not become this qualitative transformation.

Of course, this link in addition to the advantages of a spider after there is a disadvantage, that is, each site has a collection of the upper limit, and XX forum can only be included in 200,000, but the site of the page is increasing every day, how to do? The search engine this time will be the value of those small, A long time no update of the page to delete, so you send those outside the chain there may be no, if you send too much, then your chain will also be a lot of loss, a site outside the chain suddenly a large number of losses, the consequences of what? Everyone will understand.

So how to do a stable link

The best way to stabilize links is to link and buy links, and here to warn friends, do link must do the home page, otherwise the effect is not very small or almost no, if you and the ABC of these three sites exchange links, a site links for one months, B site links for two months, C site links for three months, So even if the weight of the C site does not have a high weight of the site, but the C site to your weight is also the highest. Because the longer the link, given the higher the weight, may be some friends will say, if three months after these C site links removed, then the weight is not there? In fact, we should think that the headmaster said you are good, said you three months, others know you are good, three months later, The headmaster didn't say you were a good person, but others already knew you were good. So you are really good, but if there are new students in school, they see you, but do not know that you are not good. This is a problem, the problem is, although the C site has been linked to you for three months, but after three months no longer linked, then your site weight increase speed will be slow. Here is a formula to illustrate.

C site link you, each day to your weight plus 0.1 points, plus 3 months then you add 9 points. and c site no longer linked, then your site will still be able to get the weight of his 9 points, rather than the 9-point weight is not. If one of the possible friends want to say is, that is not and the more site exchange links the better? The answer is yes, but in this premise, your output link can not be too many, output links if too much, then your site weight will be greatly lost, because the search engine has its own algorithm, The weight of how many points of the station can have how many outbound links. More than this number, it is very likely that the right to drop, or the site weight bonus is greater than the harvest.

Understand the previous knowledge of this, our new station can be safe and steady forward, then our next goal, is the large stations, the so-called large station is the site's traffic increase several times, slowly extract valuable users, do the optimization of the site.

Some related strategies of big station

Because in the new station this aspect has spoken a lot of things, so about the major stations this process does not talk about too much, mainly say a few key things.

1, Long tail keywords, all of the success of the site is in this, if your long tail keyword traffic less than your target keyword flow, then that you do not do a good job, the solution is to write a number of long tail keywords, so that the site to obtain more traffic.

2, create a number of different topics of the page, such as you originally just a net earning forum, you want to engage in training, so in the root of the domain name to create a training topic, rather than using the sub domain name, two-level directory can be the leading domain name to bring some weight.

3, the creation of the chain, not let you go out of the chain, but let you buy, or exchange, the focus is on quality, and do not only link the home page, but also the link inside pages.

4, the user's spontaneous recommendation, this is very important, so the site must have some share links and other things, the content of the site to do a good job.

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