The whole society rushes from the internet age into the new century of mobile internet

With the rapid popularization of smartphones and tablets, the whole society has galloped from the internet era to the new century of mobile internet. I think that with the mobile Internet as the fourth revolution, the female-related market segments will also explode, mobile Internet is the opportunity for women to begin to rise.

I. Mobile Internet liberates the existence of women as the will of subculture

We can see that, in addition to the individual matrilineal society, throughout the entire human civilization history is dominated by men, women are suppressed, and even materialized. Since entering modern times, although the concept of equality between men and women has gradually become popular, in fact, the female culture is still excluded from the mainstream culture in the form of subculture will.

At the same time, it is found that the reasons for women's disadvantaged social status include historical inertia, deep-rooted feudal ideology, family differentiation, social prejudice and discrimination, especially institutional obstacles, and so on.

But all this, but with the birth of the Internet, the rise of mobile internet more quickly change. Communication is the nature of women, women are more willing to communicate with others, communicate, express feelings. And the emergence of social networks, so that everyone has a sound channel, has long been suppressed, closed and more willing to communicate the nature of women in the social network more to express their desire, so women's voices gradually catch up with the dominant male in the society. The effective use of fragmentation time in the mobile internet era liberated the inhibition of women, the whole society paid more attention to the expression of women and the wishes of women, the female culture from the Matriarchal clan and then again gradually returned to the mainstream.

Second, female users are better at using the time of fragmentation

Male roles tend to be more centralized, such as their social role is overwhelming, and as long as their careers are successful, the roles of family or juniors and friends are easily overlooked. Compared with men, women in their multiple roles, will be expected to multi-skill, balanced deduction, want to not give up the cause, you must balance the cause, wife, mother, daughter, the role of the boudoir, the lack of which side will be "stereotype".

Therefore, women have acquired the skill of using fragmentation time in the process of multiple role balance deduction. For some young professional housewives, there is a lot of spare time to kill, and the mobile Internet is a very good way to digest debris time. Women spend more than 30% a month on social networks, according to Nielsen, a study published by the market research firm comscore on Women on the Internet: How women affect the Internet, which shows that women account for 55% of all mobile social users.

It is because of the good use of debris time, only to highlight the female users in the mobile Internet era can not ignore the important position.

Women to the right, male to the left

from Nietzsche to Tagore to Zhu Guangqian's seemingly sterile study of gender differences, east and West philosophers, sociologists and psychologists have spent centuries. It took a whole 200 years for humans to perceive the seemingly simple problem of functional differences between the left and right hemispheres of the brain. If the image of a point of depiction, the left brain is like an eloquent home, good at language and logical analysis, and like a scientist, longer than abstract thinking and complex calculations, but inflexible, lack of humor and rich feelings. The right brain is like an artist, longer than the nonverbal thinking and intuition, music, art, dance and other artistic activities have an extraordinary sense of power, space imagination is very strong. Not good at words, but full of passion and creativity, emotional rich, humorous, humane.

A Swedish Institute of Psychology in 2001 conducted a trial in which men and women in the trials sniffed the air, vanilla, and tasteless hormone compounds, and then observed how their brains would change. Both sexes react to tasteless, heterosexual hormones. Psychologists have asked to find the "flavor of their own taste" in smelly shirts, and to find "sex-coated shirts", which result in women performing much better than men, and they can easily find shirts coated with male hormones.

Psychological test results show that women are more sensitive than men, and women can quickly turn sensitive consciousness into action while men are relatively slow. From a physiological point of view, the brain-beam lines that connect the left brain (rational thinking) and the right brain (perceptual thinking) (the transmission band of information) men than women to 20% or so, although the perception of the gap is not small, but because the men's thinking transmission belt is relatively narrow, like the Internet, men in the use of GPRS, while women use WiFi.

Why is it that when a woman experiences an earthquake, she can feel it quickly while the male is not responding? Why is it difficult for men to express their inner feelings accurately and completely, why is it easy to suffer because of pain, is the male's innate physiological structure. The feminine emotion is rich, sensitive many worries, also is because the brain beam line is lenient, each kind of emotion consciousness "the data flow is big".

From the physiological and psychological structure of the female to the right, male left. "Google" as the representative of the Silicon Valley male engineer culture more rational, pay more attention to the realization of technology. and female users in product selection more sensitive, the need is a product full of warmth, even if the interface from a male perspective is "messy" lack of clear logic, but as long as the experience of exquisite, rich and reliable to get the love of female users.

This makes the product design requirements also on a step, the product can not be filled with line frame, cold, with data and charts to communicate, with the control of the command-style words to name, but put forward to the product design of the emotional experience on a higher level of requirements.

Iv. female users have a stronger desire to consume

On consumption, China's annual consumption data show that 75% of the total household consumption by women in the country, and according to Alibaba Group Policy Research Bureau revealed data, Ali online sales of more than 70% are female consumers, the two data coincide. So, the fact is that women are more likely to spend more on the mobile internet than they do on mobile internet.

Because of that, I say that mobile Internet is a chance for the rise of the female era. Only grasp the woman's emotion and the scene experience, "Seize the woman's heart, to seize the woman's purse."

Wen/Yu