The wind of technology sweeping the Internet, independent blog to follow the bandwagon?

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Yesterday in Lou's blog to see a major introduction to the current status of Science and technology blog article, after reading there is a technology blog reverse attack feeling, because in the independent blog Big Environment Sad sound everywhere, a according to science and technology information and blog model development site can survive long dormant period and the bottleneck of promotion, And then get the VCs, which is a big enough incentive for more and more independent blog owners.

It is understood that 36 krypton, Lei Feng nets, tiger sniffing nets, pingwest, titanium Media and many other new sites have access to the angel wheel or a round of financing, and some even started a B-round financing plan, a domestic science and technology blog has won about 3.005 billion yuan investment. (Quoted from Lou blog data)

The above data is not good enough, for ready to give up blog management is not an incentive? In fact, science and technology blog has been in existence for a long time, and the recent outbreak is in fact their own dormant and external environment of the results of the common influence.

Dormant

If you want to ask why most bloggers do not go on, I think the answer is only two, the first promotion, the second profit, and the profit is obviously to make more bloggers headache problem, the site can not make money to take what bet the future. And the last few years the technology blog can be successful reverse attack, the ultimate reason is to find a way to make money. In this case, just 36 krypton, as a long time to get rid of the blog form of the site, 36 Krypton is one of the few innovative profit-making models of the site, the current 36 Krypton's main profit model is not advertising and information, but value-added services profit route, and its homepage, we can see a conspicuous venture investment, By building a platform between the entrepreneur and the investor to get a profit, 36 Krypton truly knowledge is the essence of wealth, not only that, through careful analysis we can also see that the model of 36 krypton, the reason for success is to be able to accurately grasp the needs of the user hierarchy and the corresponding project requirements, On the other hand, it is good to put the quality of the project, so that the site has a good project, the number is also more appropriate, giving investors enough attraction.

And in the promotion aspect, the science and technology blog apparently did not continue the so-called "the commentary promotion" and so on fool marketing mode, but the use of the current popular media to carry out the strategy of information delivery, the key point is still to grasp the level of users and needs, such as Lei Feng Network is rooted in science and technology, one of the loyal group-college students, The introduction of people's small station for publicity, and then some rely on the mobile phone software to set up a wealth of students in the student group to expand rapidly, in addition to those who brought science and technology interests, but also let more people know the Lei Feng Net, know the Lei Feng Network is a accumulation of knowledge and realize the dream

Outside influence

Outside influence I want to roughly divide into three aspects, the first is to the knowledge of the desire again, the second is the boredom of the short media, the third related to the promotion of the model.

On the 1th, I would like to say that is the important reason for the revival of technology blog, thanks to the rapid development of mobile Internet, people for new scientific and technological knowledge and the need to operate these technologies are increasing, at the same time, the access to information has become more demanding, both to have an integrated content, Also want to let this content has the full interactivity, obviously science and technology blog all conforms to these two points.

As for the boredom of the short media, I think we are all for the obvious, from the Sina Weibo registration number of successive decline in the trend can be seen in the way this message has begun to convey the aesthetic fatigue, although the existence of a meager can let information get the widest range of dissemination, But the singleness of content and the streamlining of information have made it difficult for Weibo accounts to become an independent personal brand.

The last point is the promotion of related models, as closely related to technology blog app Development has attracted more young people to participate, and the increasingly sophisticated app platform, but also let technology blog thinking about the future to seek more long-term development and potential profit target, then the combination of app platform is vital.

Above is only a grid of mobile phone blog http://www.yigedian.net/Opinion, if you have other ideas can be to my blog message exchange, thank you.