The wind throws the fire, the hand swims the platform to eat

Source: Southern Metropolis newspaper Nan du Network as a happy Network CEO Xiao Yongquan recently in a good mood. As the first mobile gaming platform in China, the head of the company, his website just has 2 monthly income of more than 10 million mobile games, and in the last year, the monthly income reached 3 million of the product is still rare. Xiao Yongquan told South all reporters, "the first half of this year mobile games (especially mobile gaming) income growth is very fast, in the outbreak of the situation." "The outbreak of the situation" behind the investment institutions in the "fuel": the first half of the 20 million U.S. dollars when the network completed a B-round financing, the Royal Joint Capital Injection mobile gaming company Excellence 5 million U.S. dollars, the Qing branch venture millions of dollars a round of financing to mobile game development Calvi, Hand Tour company Palm interesting technology May 2012 Impact Shenzhen Gem success, such as investment and financing events occurred. In the PC-side game, the web game market facing saturation, competition in the white-hot situation, the game industry's investment focus has shifted to the field of mobile gaming. Domestic online games giants also dare not slack off, or independent research and development of mobile phone games, or the acquisition of Hand tour development team, a strong cut into the hands of the market. In the Angry Birds (micro-blog), "Fruit Ninja" behind, so that a VC and entrepreneurs covet the hands of the market is hot or overheating? Single game vs network game who doesn't like to play games? In the circle of users, make traffic, mobile Internet finally began to achieve large-scale profit, the leading "flow of the machine" is the mobile game. In mid-August this year, the Chinese version of Forbes magazine released the list of 30 of the most lucrative mobile internet companies in the 2011 year, with 11 of them in companies with more than 50 million of them gaming companies, and gaming companies already occupy half of the list, combined with platform companies that carry out gaming operations. "The mobile gaming industry has the opportunity to appear as a big, nine-city gaming company," he said. "This is the judgment of Duyonbo, managing director of Huaxing Capital, said in an interview with reporters in South China that mobile games are going beyond client games and web games to become new investment hotspots." began to develop mobile phone games, more and more entrepreneurial team, Gobi Venture Partners Dong found, "on the one hand, the original to do client games, web game company transformation to do mobile phone games; In addition, from these companies to do business to do mobile phone games are also very many people." "The new mobile gaming companies, some of the powerful team, not only watch the mobile phone games, but also the development of Cross-platform games." The friend of the Innovation Workshop is a development company focused on Cross-platform gaming. The start-up company currently has 70 supposedly people, divided into 3 studios, each studio is responsible for a use of HTML5 technology, the game has been developed "Dawn Empire", "glorious record" and other Cross-platform games. Kai-Fu Lee (micro-BO) into the innovation workshop before, Lei friend founder Huangho is Tencent's product manager, is responsible for QQ browser and other product development. October 2010, he headed north to Beijing to start a business. Before entrepreneurship, Huangho and Kai-fu Lee to know, until he decided to resign, two people "each other is looking for each other, like to talk about marriage." At present, Lei friends abandonedThe development of the domestic market, "our income mainly from overseas, domestic (income situation) is not particularly good, so all our energy in the overseas market, as a start-up company, we would rather be more focused," Huangho to the South reporters explained. The company was founded at the beginning, Lei friends put their energies on a single game, but soon suffered surplus problems. The games they produce all adopt HTML5 technology, the user can visit the webpage to be able to play, cannot obtain the income through the paid downloading client. Not only they, the general game developers also found that a single game is the root "difficult to gnaw bones." Tencent Game Vice President Lu Peng that standing in the practitioner's point of view, stand-alone game is difficult to do. Domestic users do not pay to download the habit, piracy is very serious, developers are very difficult to receive money, "you see the domestic market, even the Angry Birds," Fruit Ninja "from the game can be almost negligible income. "In the face of the domestic users without paid download habits, the single game wants to make money, only through advertising and other means." However, the ARPU of single game (Averagerevenuesperuser, average per user income) is very low, hand tour manufacturers must accumulate tens other users, in order to obtain a more substantial income. UC Excellent as chief operating Officer Zhushunti told South all reporters, "assuming that a game has a huge user group, but also not through the game itself, this is a paradox, it will not be able to do so large user groups, because the size of the user, the need to promote the cost is also expensive." Mobile phone games can continue to train the PC online user props to pay habits, to achieve surplus. Lu Peng reporters to the south, Tencent hand on the platform, the income of the top 10 online games accounted for the majority. "Online games, in comparison, will be more suitable for the Chinese environment to do." However, Lu Peng that the current domestic market may not have a single monthly income of more than tens of millions of smartphone game products, "some people say that they have a single product income tens of millions, I think there are some marketing needs in the inside." We are also practitioners, also doing product operations. Add up the Android +ios+ios jailbreak platform (income) over 5 million, and this product is indeed there. ”