The window of the website is the layout of the common navigation bar

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Often heard SEO "" Content for the king, the chain for the emperor "although short, but really to do up a kind of no way to feel, then we might as well start from the site's inner chain, below we will explain the common inside chain optimization is very important navigation bar optimization."

Site navigation is the most important part of the internal link planning, for users, the site's navigation bar can enable users to find quickly, the content they want to find, tell users, he is currently located in the site, which greatly improve the user experience. For search engines, the site's navigation bar is usually a hyperlink, that is, we often say that the inner chain, such a setting to help spiders crawling, so as to fully include the purpose of the content of the site. Therefore, the website navigation bar optimization need not question, below we take a look, the common navigation bar's plan:

Location planning of navigation bar

According to a report published by the famous designer Jacober Nielsen, a longtime research website usability, the study of eyeball trajectory shows that people's reading habits are generally used to read Web pages in the form of "F" traits. Therefore, the navigation bar location planning, in the F-type premise is generally divided into "top navigation bar", "left navigation bar", "Content navigation bar."

Top navigation bar, in general, you need to connect the main sections of the site, and, with the weight of the site increased, the home page is also the highest weight collection place, so, the top navigation bar should try to contain a keyword, two-level keywords, and not too many categories, to maintain 5~7 the best.

Left navigation bar, in general, the left navigation bar, is to make up for, the top navigation bar exists, in the left-hand navigation bar, often set more detailed classification, in general, should try to contain three-level keywords, at the same time, such navigation bar also played a role in guiding users.

Content navigation bar, content navigation bar is designed to allow users to establish a sense of location, including the corresponding key words, the content of the navigation bar should be done, standard, clear logical structure. Because the search engine usually brings users who need a certain content to a specific inner page, the content navigation bar makes it easier to use the user to understand the main contents of the parent directory and to generate other browsing behavior.

Distribution planning of navigation bar

What pages should the navigation bar of a Web site be distributed on? which pages should be distributed on the site's navigation bar, which is easy enough to allow the user to create a navigation bar on a page that continues to browse or get relevant information. In short, in addition to a completely meaningless transition page, the site's navigation bar should be distributed in a different form on each page of the site.

Navigation Bar Classification Planning

Understand the site navigation bar location, distribution, below we take a look at how the navigation bar should be classified, usually, the navigation bar should be divided into, home navigation bar, channel navigation, content navigation bar. Home navigation bar should link the most important columns, through, navigation bar hyperlinks, spiders should be able to crawl to the entire site want to be included in the Search Engine column page or content page.

Channel navigation, under normal circumstances should be in the form of column page, and carrying a two-level keywords.

The content page navigation bar should be placed above the title of each content page and displayed in the form of leading navigation (hyperlink) > column navigation (HYPERLINK) > content page navigation (without hyperlinks) to ensure the user's experience. The above is about the common navigation bar, but the form of navigation bar, such as the bottom of the navigation bar and so on, in the actual use should be flexible use, mining more navigation bar form.

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