The wine network wants to get through the restaurant wine consumption

Absrtact: December 10 News, a few days ago, to O2O as the development model of alcoholic liquor network to billion power network revealed the online several months of development and future planning. Rai Jingyu, chairman of the Chinese wine network, said that everything that has been done this year is laying the groundwork and will be heavy next year

December 10 News, a few days ago, to O2O as the development model of alcoholic liquor network to billion power network revealed the online several months of development and future planning. Rai Jingyu, chairman of the Chinese wine network, said that this year, everything is laying the groundwork, next year will focus on optimizing the official website, the introduction of the app, expand offline channels, and gradually promote the "one-hour delivery" service.

China Wine Net Official homepage

Rai Jingyu told billion Power network, liquor, the common problem is that the high cost of logistics (each single average cost is 20~30 yuan), alcohol consumption timeliness requirements, and the consumer group age, the network is not enough adaptability. The development of the wine network must eliminate these barriers, so launched a "chain +app+ platform + group purchase Distribution" of the entire channel development model, that is, the so-called O2O.

In this mode, on the one hand, the winery can quickly enter the liquor network integrated sales platform, quickly set up a "full network full channel" sales system; On the other hand, consumers can enjoy the preferential and various member benefits in the major channels with the "unique member identification system" of the wine.

According to Rai Jingyu revealed that the Chinese wine network in the days of the cat online two months in the double xi. to enter the top three. Up to now, the Chinese wine network sales have exceeded 200 million yuan, including online sales accounted for 70%, next year will be expected to break through 800 million yuan.

Billion power network learned that in the wine network of the vast majority of customers are individual consumers, home delivery accounted for about 70%. Therefore, by the end of 2014, the Chinese Wine Network will focus on the catering industry, wine consumption, with the price of food and beverage points to establish cooperation, open a sales point.

Rai Jingyu also pointed out that in the future, China Wine network will be around "in the wine Network on your side" concept to build brand image, in the strengthening of supply chain resources, logistics, power channels and stores and other resources, under the premise of the expansion of "one-hour delivery" service system. In the mobile layout, the wine network will introduce interactive positioning, micro-credit payment functions, and its app will also and official website, platform through, and for 30~40岁 consumers to customize new features.