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Network marketing coverage is too wide, small to a hot post, large to an e-commerce platform, new marketing methods to update, emerging;
For enterprises, so many methods, is a double-edged sword, the use of good, the goal to achieve one by one, four to set the heavy;
Enterprises struggling to find a network marketing winning way, Sun Tzu: To the right, to win, give us a good idea and enlightenment.
The so-called with the positive, to the Qi Sheng, in the use of the art of war means that, laid out in the form, with the main force to face the enemy, to analyze the situation, to attack the enemy. Zheng Qi is the battlefield of the core principle of defensive attack.
Enterprises in doing network marketing, the first to analyze their own marketing methods are their regular forces and the main force, which is their own surprise, their own killer.
Conventional network marketing methods can generally achieve the normal marketing goals, such as using search engine bidding or optimization to improve the ranking of enterprise keywords, portal site graphics advertising to achieve brand awareness and use of news and blog marketing, improve the brand's news and so on. The implementation of these methods, the resulting results are within the scope of the planning control, the use of appropriate, resulting in the effect of marketing costs and input in direct proportion. It is difficult to achieve, four two dials the effect of the heavy.
The use of the conventional network marketing method ensures that the brand in a time period of network visibility and exposure, to achieve a positive situation. But to realize the brand society is well-known, well-known effect, the brand continued network of high visibility and exposure rate, is not enough.
Generally, the classic brand network marketing, there are "to win" the success of the case; whether it is another people's attention Wang old Ji Wenchuan donation event, or widely circulated kappa women, use the strange recruit, creative strange recruit, surprise.
Event hype, is "to win" The tried and true means, the new means of communication, but also "to Qi Sheng" effective tools, viral marketing and SNS marketing, can be verified.
To sum up, brand network Network Marketing, start to tie a good horse stance, the use of mainstream network marketing means to ensure that the brand information and image of the broad coverage, at least we have to mix face cooked, after careful analysis, careful planning, layers of bedding, issued by the surprise, high creative event hype and new means of communication, silent brand implantation, Finally the Blue Sky Thunder, the comprehensive victory, lets the brand obtains the widest range and the deepest impression dissemination.
Network Marketing "is a singular victory" of the road, it is worth each brand attention and adoption, a good speculation ideas, assisted by the right method, innovative creativity, will be able to bring the effect of the brand marketing.
Author: Reform senior marketing consultant serving as Neighbor Network (www.rulin.net)
Discuss contact: MSN ywxchina@hotmail.com qq:41978861
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