The words that inadvertently come to your site

Absrtact: Every day I have to watch the habit of website traffic statistics, often found that I did not optimize the word but brought the flow, I believe many people have encountered these situations. The reason is actually very simple, because your site weight is high, the user search Word may be too

Every day I have to watch the habit of website traffic statistics, often found that I did not optimize the word but brought the flow, I believe many people have encountered these situations. The reason is actually very simple, because your site weight is high, the user search Word may be too biased, or too cold, search engine index library inside can not find its exact match results. So this time the search engine can only be returned to the second, as long as the relevant matching on the line, as long as the quality of the site can be, the relevance is good, in fact, ranking is very possible. So we often see this kind of like this we did not do the keyword, the flow has come to our website, but unfortunately, after a period of time we have not ranked this keyword, I believe we will have this feeling.

In fact, the reason is also very simple, generally in search engines will exactly match the keywords are not necessarily able to meet the needs of users, not to mention only related matching. So stand on the user's point of view your site must not solve its needs, because even you do not do this word, how can provide relevant content? So the user can only be disappointed to leave, in fact, this action search engine is to be seen in the eye (you can also see, you look at statistical tools to see the stay time , there is no PV). Your site's bounce rate search engine can only be analyzed out (although you did not install Baidu statistics, as long as you go in from Baidu can be counted). Because your site doesn't fit the user experience, your rankings will disappear.

In fact, there is a process in this process, that is, search engines know that your site does not conform to the user experience, so you can only put someone else's website up. See if you can find a suitable for the user needs of the site, which is a bit more or less in the meaning of gambling, search engines are helpless, because if we do not give the site to provide excellent content, it is no way. Believe that doing a new station will observe such a phenomenon, Baidu always give you a first page of the opportunity, because only real through user testing, to prove that your site is quality. The previous part is about the principle, and the latter part is about practicality.

If you have used Baidu bidding, using the keyword maximum matching, then often in the statistical tool to see some of your unexpected keywords came to your site, this number than the previous case can be much larger. In fact, the author has always thought that the use of Baidu to promote mining keywords is the best way, but this price will be very large. But if you have already used the bid, this is an excellent added value. I believe that search keywords into your site 10 of nine keywords are not valuable, but if we dig to so one or two valuable, I believe that these one or two valuable will be the other worthless money all earn back, there are bidding friends can pay attention.

No bid friends or back to SEO, said the previous keywords we did not do, but can come to traffic. If this keyword is valuable, then we must grasp it well. Need to give this keyword an inside page, make a special explanation, do the content that the real user needs, only then we can retain the user. In fact, as long as not with the various aspects of your site conflict, general relevance of the keywords we can layout in our website. Because if you do not, the word will also search you, which shows that no one has provided the answer, if you provide, the search engine will thank you. Otherwise, it will only lead to a high jump rate of the site, so that the overall quality of search engine down. Individual for these due to the high weight of the flow is not very optimistic, because we do not do targeted content, of course, this can also become a keyword mining means.

These inadvertently come to your site's keywords, if you can use good, that the site greatly benefit. If the use is not very good, but indifferent, may also bring some negative impact oh, this may be a number of SEO impact ranking factors in a relatively small one, many people ignore a small factor, but now the competition is more and more competitive, we need to keep a good grasp of every detail of the site, so as to surpass competitors. This factor influence ranking is lighter, but the value is very big, hope everybody also can attach importance to, in every bit of accumulation surpass competitor.