The World Cup feast: The media are serving cloud-computing feast

A World Cup feast for the media to "close contact" with cloud computing: CCTV teamed up with Aliyun to launch the World Cup's app "CCTV5", Aliyun for the Xinhua News agency "I live" app escort, Tencent with IBM's big data and SoftLayer cloud computing, analysis social media public opinion; Microsoft's Azure public cloud also helped CCTV's World Cup live. Before the World Cup, the bright net, Cntv on the Cloud road to go farther.

What do media people want to achieve with the help of cloud computing? This is perhaps a lively and eye-catching media war, we have to think about the problem.

Mention of the media, do not know what the public immediately reacted. Is it the Xinhua news agency? Is the people's daily? Some may say that these media are too outdated, the internet age, video sites, micro-blogging, from the media ... As long as you want to make sound, as long as you have a platform, as long as your content is attractive enough, you can build a successful media platform.

When the star reporter, the star writer's influence and the dissemination power began to arrive at a big V, an Internet root or a media person, cloud computing, including large data, began to become a weapon in the hands of the media, it let traditional media, even new media, under the Internet tide not outdated.

The first goal of the media's use of cloud computing should be to address the load problems caused by the surge in short bursts of traffic during the World Cup broadcast. There are dozens of games during the World Cup, the ratings are different for each game, the heat is not the same; This time the flexibility and scalability of cloud computing has shown its advantages. In response to tens of millions of fans who may be pouring in during the World Cup, Xinhua has been testing the server for "I'm on site" app in advance, analyzing the data, and computing the capacity ahead of time. and Cntv in Horse Spring Festival, with the help of Microsoft Azure Public cloud to cope with the global webcast of the Spring Festival Gala, cost savings reached 90%.

In addition, the use of cloud computing means, the usual webcast is always slower than the TV live half shot of the embarrassing things also solved. CCTV in this World Cup and Aliyun cooperation, its live World Cup app "CCTV5", with the help of the Aliyun CDN (Content distribution network) technology, to achieve full and TV synchronous live. This move completely let the network live broadcast and live television has the same experience, but also completely put the audience out of the living room, and mobile terminals of the trend is irreversible, Shun Chang, the reverse of the death.

And the big data that was hyped during the World Cup, in fact, also rely on cloud computing technology behind. Taking Tencent sports channel and IBM's social media data analysis cooperation for example, Tencent Sports utilizes IBM's social media data analysis tool to capture the mass of information released by fans on social networks and uses text analysis, semantic analysis techniques, and personality test models to accurately analyze massive amounts of data. Get the topic that fans are most concerned about. In cooperation, IBM provides large data analysis technology, relying on its recently opened in Hong Kong, the SoftLayer data Center provided by the IT infrastructure.

And when a lot of video, picture material needs to be the first time to upload and send back to Headquarters, cloud computing can also reflect the power. In order to support the Xinhua news agency, "I Live" APP, Aliyun in Brazil, Hong Kong and the United States to set up server resources, apply for the U.S.-China special line, China-Hong Kong dedicated line permission to protect the scene reporters will video, text message the first time to return to enhance security and effectiveness. As journalists know, some domestic private television stations, began to build content cloud platform, so that the world's public at the scene of the event to upload video, graphics and text messages to the content cloud platform, access to exclusive news, and improve access to efficiency.

When the media's advantage-content, when the internet era began to lose competitiveness, some people think that "content is king" era has ended. In fact, in any era, the content is not outdated, but in the current era, the media need to give new meaning to the content. For example: How content is packaged like a commodity, how to promote and sell through channels, and how to respect the production process and lifecycle of content. Perhaps cloud computing is a good way to achieve these goals.