The World Cup of the advertising agency

These days the World Cup is in a raging battle, some people upset, some people simply bite. Top June circle of friends almost every night will be the World Cup information screen, and even top June fans in micro-letter backstage strongly complained: why there is no World Cup article. In order to live up to the friend in the circle of friends on top June in the spirit and physical support, but also to prove that top June is with many years of experience in the industry veteran personage, so idle to nonsense an article!

Imagine with us today, if China's advertising technology companies form a football team to participate in the World Cup, how should we go to Rimini? The position we have arranged on the pitch may not be related to the strength of the company and the scope of business, more is to look at the company's temperament and style, after all, Who wouldn't say that a striker would be better than a goalkeeper? More importantly, this list is for entertainment and not too serious.

Left forward: Product friends Interactive

Striker's biggest feature is speed, good at rapid breakthrough, and this is exactly in line with the development of the product friends in the past few years trajectory. Product friends are not the first to enter the advertising technology companies in the field of a group, can be from the initial obscurity, up to now in the industry occupy an important position, from the initial Huilongguan, to the later 2000, and then to the current le-Cheng International, it only took a short period of four or five years, especially the rocket in the development, its speed who can compare it? Coupled with the recent friends of the exchange of C-round financing of the 20 million dollars have been in place, with the support of this financing, like the speed of the very fast of the game before the race and drank a few cans of Red Bull, you say he can not be faster? In addition, the two-year friends in the mobile end of the layout, the end of 2012 on the low-key launch of the domestic first mobile DSP platform, Complete the PC, mobile end of the overall layout, this reaction in football team members that is the technical comprehensive, not only the foot of the technology is good, heading technology is also good, the manager's favorite striker. Fast and technically comprehensive, the striker's role must be given to a friend of the product.

Right forward: Multi-League

Product Friend is a technical all-round speed and fast forward, so to find a partner must not find a similar, but to find a distinctive feature. Top June believes that the alliance is fully qualified for the role. First of all, the Alliance has its own special-mobile advertising, and in the field of mobile advertising, the alliance has been doing very well, whether it is brand advertising, or effect advertising, the AU has been in the field of industry-leading position. It's like a striker with a strong breakthrough capability that is not only good at breaking through, but also in a way that has no formula. Defenders are the most headache such a striker, do not know how to prevent! And since the founding of the 2010-year Alliance, its co-founder, Zhang He, often haunts various industry activities, such as mobile advertising preachers, actively disseminating the value of mobile advertising and mobile marketing, which is also consistent with the character of a striker.

Left avant-garde: Love clicks Iclick

Wingers have to have their own distinctive characteristics, whether it is fast, good breakthrough, or crossing points better, these are at least one of their own specialty. Therefore, in the left vanguard of this important offensive position, top June decided to let love click Iclick to play. Why is Love clicked? First of all, love to click on the network has its own distinctive characteristics, in large data collection and processing to take into account the search and browse data, in effect marketing has its own unique methodology, especially in the electric business customers have a high degree of trust; second, love Click has a strong international perspective, It is an excellent player with five league experience and can cope with all kinds of situations in the field. Again, with its former friends in the business model is similar to facilitate cooperation, communication is no problem. If it's in the top five leagues, it's probably from the same camp, and it doesn't matter whether it's Barcelona or Real Madrid or Chelsea or Manchester United.

Frontal: Easy Media

The high demand for the midfield in the football match requires not only a strong organizational ability, but also a very strong creativity, which can be a very penetrating assist for the forward team. At this point, I am afraid that the media can only be able to play this position. First, easy media technology, comprehensive layout, such as DSP, DMP, SSP, Megamedia (high-end high-quality Media resource platform), and secondly, easy media industry innovation ability is also good, often stand in the industry to do some leading industry innovation, such as the previous launch of the "DSP Red", On the entire DSP industry did a detailed comb, even if a bit do not understand the DSP person after reading this red scroll will also have a detailed understanding of the DSP industry, there are some time before the media to do the "Chinese brand degree of research project", the same in the industry with innovative effects, If you solve the brand advertising program to purchase the various concerns, the DSP, RTB acceptance is not the current level. Technical comprehensive, at the same time the creativity is extremely strong, the manager certainly likes this kind of person to do the frontal.

Lower midfield: leisurely and easy to exchange

A defensive front in a football match. He must first have a sense of position, the defensive time can be quickly back, and also in time to attack on the top, and secondly, he also needs to have a strong sweep ability, and immediately block the other side of the attack, the other offensive to kill in the line outside the area. Leisurely exchange in the industry is a veteran, although the senior turnover has let it slow the pace of development, can be replaced at the top, Zhou Wenbiao, Guo Zhiming and Shangan form a new "troika": Zhou Wenbiao Use the original Google background, actively help easy at home and abroad to shape the image of tall, and Guo Zhiming has nearly 20 years of 4A experience , and programmed to buy upstream companies (such as 4 A, media companies, etc.) do a good job of relations, generate business contacts and so on Guo Lai said is also handy; Shangan is Ali mother product pioneer, has the extremely strong product ability, the service good customer this heavy burden naturally falls on him. To be able to defend, the three-horse ability to play a role in the lower midfield is complete enough.

Right avant-garde: Anwar

The winger is characterized by the small fast spirit, able to break through the sidewalk quickly, and then to the end of the crossing, for the front of the striker to provide opportunities for scoring. In the right vanguard position, top gentleman thinks Anwar is the most suitable, Anwar in mobile ads flagship brand advertising, such as this year's Super app plan is designed for the brand advertisers and custom, has won the Weico, China calendar, watching the ball, Mo Mo, and other users of the scale of the top-billion app, And Anwar mobile ads pay attention to creativity, can attract users in-depth interactive participation. This is like the characteristics of the winger, and in the front and its partner is the same focus on mobile marketing right forward to the AU, the two sides understand each other, together certainly needless to say, must be close eyes know where the other side of the ball to where to go. Haha, top gentleman this manager arranged well.

Double-centre: Yes, mediav.

The football game for the central defender's request is decisive, with tacit understanding, resolutely avoids the mistake, because the centre guard is very close to oneself goal, one mistake is fatal, for example, this morning the Ivorian defender return by the Greek striker steals to cause loses the goal is the most typical example. Therefore, generally in the position of the central defender will arrange a veteran guarding. Who is the right one? Top June's brain is spinning so fast that it's estimated to reach 7200 rpm. Finally have the answer, that is good yes. Yes, yes. In China's online advertising market is definitely a pioneer, what scene has not seen Ah, the key moment will certainly be able to live in the town, and will not be nervous and wrong.

One of the main centre-backs is sure, you have to help me find a partner. In line with the tacit understanding, the prime of life principle, the other role of the Centre defender can only be played by MEDIAV. First of all, MEDIAV founder Yang was one of the leading executives of the early days and was promoted to the presidency of the President in 2007, and secondly, mediav itself in the industry's strength is good, especially the electric business customers, and the previous period Mediav also received 360 of the investment, This is the equivalent of a separate trainer behind.

As a result, the double central defender first is not good yes and mediav this "one old one little" old man mo.

Left back: Choi Hop

Zhongwei has a tacit understanding of the "good" tie, top June is relieved, in the emphasis on the full attack of the play, the Full-back is also a very important role, can attack, under can keep. At this time, top June first appeared in his mind a left-back figure, he is the great Italian left-back Grosso. Therefore, in this left-back top gentleman must send both experience and momentum of the mix. How to come, I'm afraid the insiders know, this top gentleman will not mention. Its founder, Liu Xifong, is definitely experienced in the circle, and for some well-known reasons, the combination is also a very energetic, the left-back is the most suitable.

Right Back: Ivy move

Left-back has a rich experience and momentum of the same, right back is also a full-back, so in the choice of people, top June adhere to the same principle, the starting right back let Ivy move on. First of all it was young, heard that Ivy Yi founder Stone One is the generation, the leading team is also very young; In addition, Ivy is a global company, originally founded in Germany in 2009, now, although headquartered in Shanghai, it has offices in Tokyo, Amsterdam, Brunei, Hong Kong, and then in New York, Berlin , Seoul and London branch offices. Branch many, the experience is wide, to the situation in all parts of the world will have to understand, this in the face of the opponent is very advantageous, regardless of the opponent out of any strokes, it can easily respond; Finally, Ivy City moved early in the year to get 4800 of dollars of financing, the future for some time certainly So, the role of the right-back is really perfect.

Goalkeeper: Edersch

The most basic requirement of a goalkeeper is that he is experienced and can cope with all kinds of unexpected situations. This feature was very suitable for the veteran, but because of the need for high and low gear, too old to really do. Therefore, in this position, top June thought half a day to finally put this responsibility to the Edersch. First of all, it was founded in 2007, the time is not short, but it's still better than the night, the age is right; Secondly, Edersch involves a wide range of digital marketing, such as SEM, SEO, social, mobile, software customization, etc., this is also an experienced one, you make what strokes, he has seen, can really do "Soldiers to will block, Prito".

Substitute: Li-mei technology, touch-control advertising, Chuan Yang technology

Limei could have been a force to fight for the main position, however, recently it has a little injury, need immediate aftercare. The integral wall is originally the core source of revenue for the United States, but since June 10, 2014 Apple has adjusted the audit rules, which has caused a lot of impact on the integration wall business. Although Limei also has mobile DSP business support, can after all, mobile DSP is a very focused business, now whether to cause the endorsement of advertisers is still unknown. Therefore, Limei first in the bench to take good care of the situation, on the one hand, in accordance with the provisions of the circumstances, can provide more integrated wall advertising innovative forms, on the other hand in the mobile DSP also need to let advertisers are generally recognized, for an early squeeze into the starting list.

Touch advertising is a hand-travel company touch-controlled technology launched advertising platform, its biggest advantage lies in the game to understand the needs of customers more specific, can be introduced to meet their specific needs of advertising. But due to touch-controlled technology, mainly to touch their own game mainly, such as "fishing Tatsu people", "crazy climber" and so on, the beginning of April this year to fully open to developers. There are features, but a little bit of seniority. Therefore, top June first put it in the alternate position, depending on the situation, ready to replace the debut.

Although the spread of technology in the advertising technology companies in the second camp, at the same time the CEO of the senior leadership has also changed, to a certain extent weaken the company's competitiveness. But the recent steady development of the company has won the 30 million-dollar C-round financing, the limelight is flourishing. If the enemy into the tired period of the second half, the momentum is flourishing of the Chuan Yang, will give each other a small threat.