The World Cup will start to promote the central purchase of air-conditioning

Absrtact: The sales of white home appliances such as air conditioner and refrigerator washing machine are changing with the progress of the World Cup schedule. The World Cup starts in Brazil and the air-conditioning is good. Into the group game, the refrigerator sales quickly exceeded the air-conditioning. Enter knockout, washing machine purchase volume race

The sale of white home appliances such as air conditioning refrigerator washing machine with the World Cup schedule progress presents a phased change. The World Cup starts in Brazil and the air-conditioning is good. Into the group game, the refrigerator sales quickly exceeded the air-conditioning. Entering the knockout stages, the washing machine's purchase volume grew by 40% before the match. This is the sale of white goods during the World Cup released by Amazon China yesterday.

Amazon's statistics show that in the late May and early June, before the start of the World Cup, air conditioners first entered the peak season, up nearly 200% per cent in the middle of May. "You can see that the World Cup is about to start promoting the central purchase of air-conditioning. ”

"The interesting consumer hotspot transformation occurred after the start of the group game, the refrigerator quickly replaced the air conditioner as the head of the white household appliance consumption, and the trend to increase the consumption of drinks and snacks after watching the event more in the home is consistent with that of the fans," said Amazon China. ”

Amazon data also shows that, as the World Cup tournament is getting better, the consumption of refrigerators is firmly at the top of the white household appliances, while the purchase volume of washing machines has also been significantly improved. In the knockout stages, the amount of washing machine purchases increased by 40% before the competition. "This is related to the growth of demand and summer laundry after watching the ball at home." The person said.