The world dissolves game NPC vertical game site is uncertain

Sina Game News December 21 afternoon, according to reliable sources, vertical game information Class website-game NPC (http://www.yxnpc.com) has recently dissolved, the site staff has been received by the company's severance payment.　　According to relevant sources, the predecessor of the game NPC is actually Tom's game channel, in Tom because the game site does not have a clear profitability of the premise of the dissolution of the channel, by the public to take over, the name of the game NPC two times.　　However, after a period of operation, the game NPC still failed to find a new way to profit, and eventually the joint public had to disband it. Wenrui Research Senior analyst Yi Fei who believes that in recent years to invest in vertical portals too much, vertical portal of private equity case after network games.　　However, for a vertical portal, it is difficult to improve one's competitiveness if it is based on pure information and cannot form differentiated competition with integrated portals. Zhang Shule, a game-commentary person, said if the game NPC's dissolution is true, this will explain the game information as the focus of the vertical game media has been to the end, in the 10 years of the game website development process, many sites have been due to the problem of profitability of the core issues and dissolved, other independent domain name of the game site many also belong to the　　The survival of this type of game site is almost exclusively dependent on the game manufacturer to advertise to maintain, but because of the network game promotion and marketing increasingly diversify, more rely on those portal news, blogs, podcasts (video sharing) and their own game promotion mode, and gradually played down the vertical game media dependence. "At the same time, because of the problem of homogeneity of such website content, lack of originality and characteristics of the disease makes its appeal to the player is declining." "Zhang Shule said.