The world of mobile domination is coming, are you ready?

Guide: In a highly connected, regionalization, brand-centric world, "discovery Technology" will be as mainstream as "search".

Think about the last 12 months. Do you think it's too soon? And you'll find that there's a lot of things you haven't done, right? In this era of information explosion, we need to find new ways to distinguish what kind of message is useful to us, and what kind of information is not much help in creating a unique self world.

One of the innovations that has been widely watched is the discovery of technology. Relevant platforms are Amazon, Netflix, Yelp, Facebook, etc., which get information from reports, movies, food, services and others, and use intelligent predictable algorithms to recommend what people want.

You can think of this "discovery Technology" as the foundation of future networks. It can help people find the choice from the Fan information accurately. This service is very important to people, because time is people's greatest asset, we never have enough time to read all the books on the shelves, listening to the songs we want to hear. So what should we do to sort things out that we don't yet know if they exist?

In the next 10 years, "Discovery-type technology" will be able to more accurately answer the above mentioned issues. In a highly connected, regionalization, brand-centric world, "discovery Technology" will be as mainstream as "search" because users expect an interactive, personalized digital experience. With the development and development of these platforms, advertising budgets will change as well, just as search-style marketing attracts a lot of advertising input.

I bet that in the next 10 years, desktop computers will only appear in museums, and 90% of web browsing will go through mobile devices. Wearable equipment and related equipment will be available everywhere. Accordingly, the 120 billion-dollar web advertising market, CPM (costs per Mille) will and now have a huge change.

I predict that in 2024, billions of dollars will be spent on "discovery technology", with investors including Amazon, Yahoo, Facebook and Google all involved. "Discovery Technology" will become a phenomenon of globalization. People in every corner of the world, whether online or offline, will find new things and things they have never known. Or, more precisely, what we would like to find ourselves.

As a marketing researcher, you should be able to imagine "discovery technology". It's not about people taking the initiative to look for a product on a website where your branding has done well, you should put your products and stories on a site that your target group often browses to. For example, for a busy mom, when she reads an article on how to choose a pediatrician, it should be a healthy food recipe for children. Or, a marathon runner, reading a stock market article, can be an introduction to a sports watch that can help him record the time and circumstances of the training.

So how do you prepare for the future that is centered around mobile devices and "discovery" technology?

First, human content becomes more important. Think about why people buy your stuff and then create compelling content to make consumers understand your product and be willing to share it with others.

Second, do a long term planning-not just a short-term ad. Find the right partner, make a long-term plan, make sure you can cover a wide range of target groups, and make sure that it's effective to advertise on mobile devices.

Third, ensure the return on investment. If you don't add the metrics of impact assessment to your workflow, you'll never win in the "Discovery Technology" field. This is key to understanding the value of consumers because they find your products and content in many products.

The world of mobile domination is coming, are you ready?