The world shoving, all for the benefit of the world, all for the benefit of the

The world shoving, all for the benefit of the world, all for the benefit. Sima Qian has summed up long ago, we are busy, noisy, on and off, after all, is fame and fortune? But as a noble person, how can the fame and wealth of these things old hanging on the mouth? How to change a tall package. Besides, it's not good to Fox too early.

Taobao is doing so, with "free" and "support entrepreneurship" two big strokes, the rapid development and expansion of Taobao this platform, and then launched a variety of seller services, launched the day Cat Mall, began to make money.

Some people scold Taobao bridges, I do not think so, if not from Taobao inside independent of a high-end sellers group of the day Cat platform, now should be a home of Beijing east, and Taobao is still a fake paradise. Besides, the cat is actually a seller's strength problem, with Taobao not much relationship.

Taobao as a business, making money is the fundamental purpose. But the C store money is not good, one is previously said that the permanent free, can not words; second, the market is too low-end, Long, reputation too smelly, the other small sellers are unwilling to pay, a slight mistake, will be condemnation. So had to take out the big sellers from Taobao, to create a business platform to a new brand image (Day Cat Mall), one to get rid of the past low-end market model, can be used to compete with Jingdong mall and other platforms; second can into the days of cats are willing to spend money, MA Yun no longer need not worry about the profit of Taobao.

Days after the cat came out, many people have found that this is a piece of fat, the threshold is not high, flocking into, the day cat has become the second Taobao trend. No way, since the sellers are so enthusiastic, such a vision, the cat had to raise the threshold again, but anecdotal rumors that the cat is a gold mine, so still can not block the enthusiasm of the sellers, such a situation, it is possible to predict the day after the cat will raise the threshold of admission, this threshold is not necessarily money.

So the problem is, if the sky cat platform as a pond, then the pond can feed the number of fish is limited, although more fish do not starve to death, but also eat not fat. There are usually three options: the first is to leave the pond, it is obvious that no one would like to leave is equal to the previous pay in vain; the second is to shuttle in different ponds, eat a mouthful, this is a good choice, but not everyone can do (to enter multiple platform); To rob small Fish food bar (to do market segments, Rob C shop share).

The competition of the cat is so fierce, then the small seller of C store how to do?

In view of the current chaos of the electric business environment, the current competition, mainly focused on the flow of looting. Small sellers want to get out, first of all to do a good job products and services, and then look for other traffic channels, in the flow of looting, small sellers lose a little bit. Here are three ways to say better:

One, do a product class from the media

The past sales model, is to constantly attract traffic, optimize the copy introduction products, and then achieve the purpose of the transaction, such a way is easy to take the customer to a comparative product situation, which shop is good to buy who, unless your product unique.

Product classes from the media in turn, do not introduce products, but to share product-related and valuable knowledge, and constantly attract attention and build trust with fans, trust relationship, after the transaction is very easy. This mode of operation is very popular on Weibo, for example, some mothers in micro-Bo Sun with the experience of the baby, accumulate fans after the baby product group buy, she recommended products, have a lot of deals, because in the eyes of fans she is an experienced person, she recommended must be good, she also use.

Now the micro-credit circle of friends, many people put this pattern replicated in the past, as long as the model is feasible, put the same platform. The only drawback of this model is that the line is too long, in the early period is always pay the state, I think this is not a disadvantage, line length means very long-lasting, can be long-term operation, there will be a lot of unexpected harvest.

Specifically how to do that for example: if you do automotive peripheral products, then you can share the experience of car-related skills, such as safe driving and so on, and then share to the major car forums and Che You, there are many channels to realize after the fans, such as car insurance, children's seats, traffic recorder and so on peripheral products.

In fact, do a good product class in the media, you can completely rid of Taobao.

Ii. Community Marketing to avoid competition

The main point of doing this is that the product is more characteristic, homogeneity not too serious.

Small sellers of the difficulty lies in large sellers of the squeeze and Taobao decision-making tendencies, resulting in rising flow costs, and sometimes spend money can not get traffic, there is also difficult to deal with traffic. Since the traffic on Taobao is so fierce, then we can put the marketing means on Taobao outside the station, through the station to the flow of Taobao transactions, Taobao as a trading platform, not a competitive platform.

This way, is the product of the spread of information to the major platforms, forums, micro-blog, stick, know, QQ space, micro-letter circle, and so on are covered, with sufficient funds, you can find these platforms of the large publicity. Sina Weibo has its own promotional platform, Tencent has a wide range of points, all price, money can be, do not bother to promote to pay attention to the fan group and their products relative to the large, improve conversion rate.

If you want to endure some words, you can build groups, do from the media, and then find a large promotion of their own, the intention to gather customers first, to do customer database.

Third, small classification (market segments)

Taobao has a lot of big sellers do not see, and small sellers do not have the ability to do a small classification, in these small classification inside do strong, far more than in the big category inside languish better, rather than a chicken, do not do the Phoenix.

The most important thing to do in these small categories is to increase the sales to the highest level, evaluation not too bad, to maintain the status of the first, the flow is coming, the monthly will have a stable sales, this early investment is relatively large (mainly consumption in the "promotion" sales are), the strength of the small sellers are not enough to do.

How to find such a classification? Open Taobao home page, open each category, and then gradually open the next category, to find no day cat or other large sellers stationed, and the highest monthly sales of more than 500, is the primary goal. Found after the analysis of this classification of the highest sales sellers, compared to their own resources, strength, think can go beyond, can do.

The above three kinds of methods are more feasible, especially since the media mode, the earlier the more favorable operation, in fact, many people have begun to operate, feel that their friends to do it quickly.