The world's first interactive social television applications "Hula"

Recently, Baidu Mobile Games and Hunan Satellite TV's world's first social interactive television applications "Hula" to reach a strategic cooperation, opponents tour "Where's the Dad 2" for joint promotion. As the starting channel for hand travel "Where is Daddy 2", Baidu Mobile Games and "Hula" this hand reflects its extreme emphasis on boutique hand travel, but also to some extent reflects the current industry of hand travel boutique Fierce competition for the situation.

The industry generally believes that the marriage between the two will enable Baidu to further enhance the distribution capabilities of mobile games. Based on the cooperation of its platform with its own multi-core channel resources and Iqiyi PPS and other video media, "Hula" joined to help out , Will also help Baidu mobile game to further seize the player's living room, to create more opportunities for hand-game "Daddy to where 2" distribution break.

As a mobile Internet application produced by the television media for the living room users, people can interact with the hottest "Happy Camp" "Daily Upward" program in time through the "Hula" software, and participate in the hottest moment "Variety Big show" "I am a singer" and other programs. Under the strong brand effect of Hunan Satellite TV, it has already cultivated a large number of loyal fan groups. This hand-in-hand tour of Baidu Mobile Games introduces "where is Daddy 2", and it is not hard to imagine that it will certainly set off a new round of downloads Frenzy.

It can be seen that along with the continuous rise of mobile Internet, some television media have begun to change the traditional marketing mode and have turned to mobile Internet companies to seek cross-border cooperation. As the most popular entertainment television media Hunan Satellite TV, seize the "father wherever" hot IP launch of the same name the official mobile games, and Baidu mobile game together, is embarking on this trend, insiders said that through Bringing Hula and Baidu mobile games together to form a strong link, creating a huge space for hand-game "Where's Daddy 2" in the powerful push of Baidu's mobile gaming quality channel?

The completion of this in-depth cooperation shows Hunan Satellite TV's great recognition of the value of Baidu's mobile game. Through the cooperation, it will further strengthen the distribution capability of Baidu's mobile game and set a competitive edge ahead of the industry. In fact, this is not the first cooperation between Hunan Satellite TV and Baidu Mobile Games. In the first quarter of last year, "Dad went where" official hand-game is also the exclusive debut of Baidu Mobile Games. Not only this, both parties have started to cooperate in game development such as game content design and type positioning, and to follow-up marketing . Under the strong alliance between the two parties, on one hand, the quality of the game is guaranteed; on the other hand, the game has achieved great success relying on the powerful operation promotion ability and strong distribution resources of Baidu Mobile Games.

At present, the penetration and cooperation among various industries has become a trend. This time Baidu Mobile Games reached a cooperation with "Hula" and believed in the strong brand influence of Hunan Satellite TV and the joint operation of Baidu mobile game multi-core distribution resources and platform rich operation experience Under, will be able to help the game "Where are my dad 2" to achieve another breakthrough, achieved good market success.