The world's annual social networking site rankings: Sina Weibo's most popular home

With the advent of the mobile internet era, social networking sites glow with the second spring. A detailed and comprehensive survey of GlobalWebIndex from the recent past has been an inventory of the growth of global social networking sites over the last year. Sina Weibo has become China's most popular social network, according to the report.

The following are the main data of the report:

• Number of registered users and the top 5 active Users: Facebook, Youtuhe, google++, Twitter, and LinkedIn. Sina Weibo ranked 14th, Tencent Weibo ranked 18th. Up to now, Sina Weibo has reached 80% enrollment penetration rate in Chinese netizens, among which active users have a ratio of 50%.

• The top 5 of active user numbers are: Instagram (23%), Reddit (13%), LinkedIn (9%), Tencent Weibo (9%), Yammer (8%). Sina Weibo is ranked 6th in 6%.

• Although Instagram has lagged behind Facebook, the app has grown at its fastest pace in the past year, with an increase of more than 23% active users. With the advent of 4G, video-sharing social networking sites still have great potential for development.

• Mobile end becomes a new entry point for social networking site traffic. The report points out that the number of users who log on to social networking sites using mobile devices began to exceed the PC starting from the 2013 Quarter 3. By the end of last year, the proportion of people using mobile phones to access social networking sites was 66%, with the same number of users using PCs and tablets 64%.

• McLuhan's "Global Village" concept is being redesigned through social networks. We find that social networking users in the Asia Pacific region using Facebook, Google +, Youtube and Instagram are no less than those in North America. In particular, the number of users in the Asia-Pacific region using Twitter and LinkedIn is more than in North America and Europe.

• Overall, social networking sites have been slow to grow in Europe, and every social networking site in Europe has lagged behind other regions (North America, Asia Pacific, Middle East, etc.).

• China, like other regions, is gradually strengthening its Internet technology capabilities. According to the report, about 50% of Chinese Internet users can use foreign social networks (small series: you know). China's top three users of social networks are Sina Weibo, QQ space and Tencent Weibo.