"The world's first" questioned "coconut tree" suspected of false advertising

Coconut Palm brand coconut juice as a specialty in Hainan, sold at home and abroad, coconut juice as the main business of the Hainan Coconut Tree Group in 2011 to achieve output value of up to 3.42 billion yuan, the largest record. In the growing scale of enterprises, the company's products advertising for many years has been subject to consumer criticism-coconut group has been claiming that coconut brand coconut juice as "the world's first", "China a must" controversial, its "state banquet drink" title has been questioned by ordinary consumers , and the Broccoli brand pomegranate juice vulgar advertising language in 2010 aroused outrage, was ordered to stop propaganda. "In fact, with the coconut tree's own strength, no longer use these small tricks." "Many people in the industry told reporters," Coconut group should be confident, no longer attached to some empty slogans. "The advertising language has repeatedly been questioned as early as 2002, there is a general consumer of coconut brand coconut juice propaganda raised questions." July 2002, Jiangxi Consumer Tang found that coconut tree brand coconut juice packaging labeled "World First" and "China a must" words. And the Industry and Commerce administration has long been the "first", "initiative" and other terms expressly prohibited use, but why is still in use? The coconut group calls itself "the world's first", "China is a must", is "our country exports the most drinks", whether has the relevant authoritative department conclusion? ...... All this makes Tang immediately suspicious. Tang that, "the world's first, China a must" advertising language allegedly misleading consumers, so as to earn huge profits, should be punished. On the 22nd of that month, he reflected the situation to the administrative Bureau of Industry and Commerce of Jiangxi Province and the request: according to the "Product quality Law" and "Consumer Rights Protection Law" relevant provisions of the coconut Tree Group illegal conduct investigation and demand, Coconut tree group to stop the use of "the world's first, China a must" advertising, openly to the general consumer apology. The industry has different views on the matter. Coconut Tree Group in its official website, said the coconut tree brand coconut juice in June 3, 1988 by China Science and technology information retrieval, confirmed to be "the world's first, China a must." and coconut Tree brand coconut juice manufacturing method obtained the invention patent of the State Intellectual Property Office, January 1995, Coconut tree brand coconut juice was awarded "China Invention Patent Gold Award". While the coconut group's questioning of consumers is not admit, the word "first in the world, one in China" has long ceased to appear on the outer packaging of products. Coconut brand pomegranate juice in many of the vulgar advertising language in 2010 by the consumers one-sided condemnation. "Afraid not, drink coconut tree brand pomegranate juice", "wife like husband drink coconut tree brand pomegranate juice", when these vulgar ads appeared on the bus, caused the consumer's anger. Haikou Trade and Industry bureau ordered to stop releasing "wife like husband drink coconut tree brand pomegranate juice" advertising words, and it fined 1000 yuan. "State beverage" is still in use. From September 1 to October 31 last year, the national administration of Industry and Commerce, Ministry of Industry and Information Technology, Ministry of Commerce, Aqsiq and other four departments in the country began to "the Great Hall", "Special", "exclusive" and other signs of clean-up and rectification of the specific action,Cloth illegal advertising. Four departments require the responsible person to stop issuing illegal advertising, take back, cover, paste, replace and other means, the removal of the market in the circulation of illegal goods packaging, labels. The major businesses have also withdrawn the "Great Hall of the special" logo. The slogan "The Great Hall of the Great is for" is history. Over the years, has been in the publicity to emphasize its "state banquet beverage" identity of the coconut Tree Group, after the reorganization, also quietly outside the packaging to "Chinese Patent Invention Gold Award" instead of "state banquet beverage" four words. However, the reporter inquires the Coconut Tree Group official website, still may see its "state banquet beverage" the related propaganda, and has released "The Coconut Tree state banquet Beverage reception Russian Prime Minister Vladimir Putin" the introduction text, and with Putin's image. Interviewed by a number of consumers that the "Great Hall", "State banquet beverages," and other words "clever" to borrow the country's credibility to enhance the value of their products, indeed for the product plus a lot of misleading suspicion. Times weekly in this call to the Coconut Group Haikou office, the staff said that they do not know, let reporters call the brand advertising department. The reporter calls many times, but the telephone has been no answer. "In fact, ' state drink ' refers to the beverage brand used in a state banquet at the Great Hall of the world," said Liang, a food industry researcher who was interviewed by The Times weekly. "According to industry insiders," at present, claiming to be a state banquet drink Tianjin dry white wine, Bi Yundong mineral water, and even Coca-Cola is a state drink. At the same time, Liang also to reporters worried about: "State banquet drink a wide variety, but the relevant management system for such drinks is not clear." ”