The world's most cattle marketing case analysis

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Hello everyone, I am looking for you in a dream, long time no see. The experience we share today is a case of marketing. This case I have noticed before, but did not deliberately to analyze him. Today I just saw a video tutorial, talked about the strength of this marketing, and the evening was just marketing once, so the new look at the next. found that the original marketing everywhere. A good marketing way is to make a lot of money people are using their hands. Conversely, the marketing method used by big companies is the best marketing method. We can also learn from it. To do their own product marketing.

Today's case is my home near the pace of supermarket marketing. In fact, this kind of marketing is quite common, but people may not care about these.

Step by step high supermarket, close to my home. He set up the time earlier, so also became my home like the supermarket, there is anything want to buy the time to go directly to the supermarket. Later, there are many supermarkets, at the crossroads. Far from my home, but the supermarket is much larger, that is, a new good supermarket. Because of his big, so go to the person still quite a lot of, because the thing is more, have the choice of leeway, the price also seems to be cheaper. In people's mind the larger supermarkets, the cheaper the feeling. So step by step high supermarket business is a lot worse. In fact, before the supermarket step by step, there was a smaller personal supermarket in front of my door, of course, also because of the establishment of the supermarket and closed. So the pressure of competition makes the major shopping malls have their own magic weapon to fight. will take their own marketing tools or something.

I have something in the step high supermarket can not buy, or to buy a satisfactory product, will go to a new supermarket. Compared to the contact lenses I want to buy, there is no step-high supermarket. But not two years new a good due to not know the rent reason, closed the door, this is I did not think of. Later bought glasses went to the Polytechnic University, where the glasses are very cheap, because it is aimed at the student market, which let me very satisfied, just relatively far.

Talk about so long has not talked about, hehe. A new good closed the door, step by step high supermarket in the last 1 years instead of taking a lot of marketing measures. Recently want to say, is to buy a full number of dollars, you can register to become a member of the supermarket. So we do not have to spend the membership fee can be a member, and members have member prices, compared to us is very cost-effective. Nature wants to run a member. Buy things later can save some money, after all, daily necessities are often needed. And for supermarkets, they are tantamount to the customer retention, because of membership, will often in his supermarket shopping, forming long-term consumption.

And today just received a message, is the supermarket promotional information, is said a few days after the time in the supermarket shopping full 88 yuan to send 20 yuan of gold coupons, but also lottery activities or anything. is very attractive, after all, consumer goods are necessary, so why not take advantage of this opportunity to buy a big time, after all, there are benefits, this is the psychological words of the people. We got the benefit, and the supermarket has done a good promotion, not only sell more goods, but also avoid users to go to other places to buy things, and the gold coupons for the next purchase to do the lead, and the next time to be 100 yuan to use the gold coupons. And the success of this promotion is also due to the initial registration as a member need to leave the mobile phone number brought.

Through this case we should know some truth, is to find ways to leave the customer contact, to give customers more benefits, they will spend a long time here, and you can better always provide them with more valuable services or merchandise. Can make more money. At the same time for consumption is very affordable, so will be willing to accept.

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