The world's top factory OEM China net goods brand

Source: Internet
Author: User
Keywords OEM China mall world top

The world's top factory OEM China net goods brand

Shanghai Wei Ya

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In Taobao Mall, a flagship store called pioneering tools, the hardware tools are almost all foreign production, there are German-produced screwdrivers, Japanese-made electronic batches, torque wrenches produced in the UK, electronic pliers produced in Italy, American-produced thermometers, Swiss Saber, and Israeli industrial scrapers. These hardware tools from the world's top factories, without exception, are "open up".

1997, the 23-year-old Wu Yuafa in Zhejiang Linhai set up their own factory, although small enterprises such as workshops, but the customer to him is "GB" products. Wu Yuafa by the customer inspired, registered "exploit open up", is the 8th category of hardware tools trademarks. 1999 he got the "exploit open up" registered trademarks, commissioned more than 300 national standards to meet the standard factory OEM hardware tools, at the same time, and successively in the world more than 60 countries registered company brand exploit (pioneering), has various patented products more than 20 kinds, Products are sold in more than 90 countries and regions, the international market has more than 20 franchisee.

At this stage, the Wu Yu law is to buy a national strategy to sell the world, is from all over the country to buy OEM hardware tools, and then sold to the world. With the implementation of the strategy, the company also completed the transformation, relocated to Yiwu set up a pioneering Hardware Co., Ltd., to become a professional set design, development, production, brand management, marketing as one of the hardware tools enterprises.

In the 2010, two things profoundly influenced the Wu Yu law. Yiwu Mall Group proposed "buy Global, sell global" strategy, is to import the world's famous goods, through Yiwu, sold throughout the country, sold all over the world. The new idea allows Wu Yuafa to reconsider the object of commissioned OEM production. At the same time, Yiwu Network Merchants Association to his introduction of Taobao Mall in the network goods brand Development is at its time, to promote the Wu Yuafa in Taobao sell the world's top factory OEM production of high-end hardware tools idea.

Wu Yuafa introduced, their flagship store in Taobao Mall was opened in June 2010, half a year has reached the monthly sales of more than 500,000. Do not underestimate this 500,000, because these 500,000 sell are high-grade products, "we Taobao Mall on the line, the products are Germany, such as a group of countries made screwdriver, pliers, electronic batches, torque wrench." In Taobao Market store, a screwdriver to sell 1 yuan, we a screwdriver is 50 yuan. ”

From the world's top factory production of hardware tools have been registered Taobao mall pioneering tools flagship store, in recent months, the number of these products will reach more than 2000 kinds of commodity specifications. One of the German OEM has wire pliers, nose pliers, screwdriver, Japanese OEM of organic repair tools, the United Kingdom has a torque wrench, industrial saw blade, the Italian card has a lock, the United States has a license to the instrument, the Swiss card has knives, Israel OEM has industrial scraper, ... "In the next 5 years, we want to make their own exploit brand to create international brands, OEM products will reach tens of thousands of commodity specifications." In short, the world's famous manufacturers of manufactured goods, I will talk about the issue of licensing. Our goal is to manufacture globally and sell globally. Buy the world, sell the world. Wu Yuafa so heroic.

Why make foreign factory OEM? Wu Yuafa told, these countries are industrial base hundred years of the country, the product quality high-grade, professional, are industrial-grade products, can be used in nuclear power plants, power plants and other professional, High-tech equipment maintenance, can also be used in high technology products in the field of manufacturing tools. He said, "hardware tools, such as the aircraft industry, the car industry the same nature." The tools we label in Germany, consumers will recognize the quality of Germany. ”

is the market for high-end hardware tools ripe in China? Wu Yuafa said, "I am positioning, China's consumer goods market, in the current global, more and more consumer power, Mercedes-Benz, BMW and other luxuries are flocking into China, hardware tools in the high-end products have not come in, we have to preempt the market." I also learned from market research that China's nuclear power plants, power plants, power stations must use high-quality professional tools, they still need to send people to buy abroad. Yiwu International Trade City opened the Import Commodity museum, the small commodity comprehensive reform pilot project launches, is we encounter another opportunity, our company globalization strategy also started. ”

Top-grade products how to sell the world, Wu Yuafa said currently will pass two main channels, one is Yiwu international Trade City Import Pavilion, one is Taobao mall. Simply speaking, Wu Yu law to do is to let the world's top factory production "exploit open up" products, and then from the Yiwu international trade City sales world, from Taobao mall sales all over China.

Wu Yuafa that the world's top factories, which entrust OEM production, have their own brands and can enter the Chinese market, but their sales costs will be high. Development tools in China's retail will be all online, so the development tool is also the net goods brand, their online prices will be far less than the same quality of foreign brands.

For the current Taobao has reached the monthly sales of 500,000 of the results, Wu Yuafa that is still satisfactory. He said the use of quality assurance tools has been able to be accepted by consumers.

Pioneering tools in Taobao sales model is the development of agents, mainly the development of the university graduates of the new entrepreneurial community to do network agents. At present, successfully joined the development tool has more than 50 agents, which do the best is a small couple, 2 computers, the monthly profit reached 10,000 yuan.

Wu Yuafa know, hardware tools industry, for Taobao is very cold industry, not perceptual consumption of the industry. But Taobao Mall attaches great importance to the presence of the industry, ready to take pioneering tools to test, to see in the stipulated time period can reach the sales, this is also in the test of Chinese online shopping group consumption capacity. April 6 to 18th, is the three anniversary of Taobao Mall, a promotional campaign will test the rational consumption of manual tools, can be played to create perceptual consumer goods.

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