The worries of the foreign Trade Electric Power trader: The business model is not clear

This June, not conspicuous domestic foreign trade enterprises orchid Pavilion Set potential to the success of the United States, become the first landing in the U.S. capital market in the stock enterprise.

Orchid Pavilion Set potential successfully landing NYSE, quite to the outside world, its success of the signal, to a certain extent, shows the current foreign trade power of the fiery state.

According to incomplete statistics, now on the scale of the foreign trade platform, foreign investors have the background of ebay, Amazon, the local background of the Dunhuang network, fast selling Qualcomm, relying on the four platforms into the scale of the enterprise has reached hundreds of thousands of households. Conservative estimates, the total sales of foreign trade dealers in 2012 nearly tens of billions of dollars.

July 30, Sinotrans official "electric shock", launched the first domestic Cross-border logistics E-commerce platform, the full opening of the "Logistics Electric Business" era for the development of foreign trade to create a more convenient logistics environment.

Why is the foreign trade electric dealer so hot? Now, E-commerce competition is fierce, is the field of foreign trade is blue sea? How to explore the business model of Cross-border e-business?

New life-style of foreign trade electric business

Do a good job in the domestic foreign trade Tan Jihua said that the company's booming business and foreign trade platform has a great relationship. From the beginning of the 90 's, Tan Jihua is a foreign trade salesman, the past more than 10 years, he has been thinking about how to get out of their own foreign trade dilemma, once tried Taobao, but feel too late to give up. Over the past three years he has gradually focused on the field of foreign trade, the main high-end Bluetooth headset.

Tan Jihua successively in ebay, Dunhuang nets and other platforms at the same time operation, did not expect foreign trade business fast Start, the annual sales in just a few months to break through the millions of-dollar pass. In 2011, he created the high-end Bluetooth brand "Sairbell", developed dozens of kinds of leading international patent products, his products are now known as one of the world's three high-end Bluetooth brands.

The company's marketing team also from the original 18 people, developed to a research and development, sales, after-sales service integration of more than 80 people team, the annual sales from 300,000 U.S. dollars to 50 million U.S. dollars, the original to do the traditional foreign trade profit margin of only 5%, with network brand profit rose to 30%.

Another in the field of foreign trade development is good is the Shenzhen Xin Yun Hing Technology Co., Ltd. General manager has been civilized, although its business scale is not as big as Tan Jihua, but the growth of good. Zeng Civilization is a typical from the beginning of the foreign trade dealer sellers, his daily work flow is basically like this: in the morning to the office to log in to the Dunhuang network, to see the account has been generated orders processing progress, there is no need to follow up on the customer message, the goods have been shipped the money has been withdrawn, and then arrange for the purchase of orders, delivery.

"This whole process is now available online. For example, after DHL shipments, I am in the Dunhuang Network order management system can see a generated information code, with this number, I can track my product distribution process, while the other side of the money will hit me in the Dunhuang net account, once the buyer received goods, I can collect. Once civilization said, now the account period is very fast, only half a month or so.

In fact, Ali Business-to-business a year ago from the exchange of the city, caused by the outside world for the entire business-to-business industry's prospects, but from Tan Jihua, the former civilization and other foreign trade cases, foreign trade dealers still live well.

In this regard, the electrical business people generally believe that the business of business-to-business, still pay-for-membership, but also stay in the late 90 the end of the first generation of internet sales of the yellow Pages level. In any case, the front-end charges should be waived, let the enterprise free up, and with the effect linked to the choice to use some value-added services, to reshape the charging model.

Based on this consideration, this March, the Dunhuang network began to wave to foreign trade enterprises, free of membership fees, the platform to overseas promotion, the Dunhuang network began to impact the free brand of the existing model of business-to-business trade. Dunhuang Network CEO Wang that a problem is to stay in the attempt to obtain the inquiry stage, this is just a promotional service. And the foreign trade Electric Power company completely pushes to the foreign trade business process reengineering, will the overseas promotion, the payment, the logistics, the service completely unifies, in the new customer acquisition and the maintenance, the on-line transaction flow, the zero inventory and so on has realized the breakthrough, is one kind of new foreign trade way. The future of business-to-business commerce, must be the electric business model, in addition to information services, integration of logistics services, to achieve business-to-business online payments, improve supply chain information systems, and even provide online financial services.

"Grounding gas", this is the Wang in the description of the business characteristics of the Dunhuang network repeatedly used vocabulary. According to Wang Introduction, to reduce the difficulty, the establishment of foreign trade and electric business training, walk to the merchant's side, "Teach Help Band" to help enterprises to go out, this is the Dunhuang network is different from the practice of transnational platform.

Some industry insiders believe that the best way for foreign trade enterprises to enter the electric business is from the platform sellers start, and then gradually transition to multi-channel sellers, and finally in the appropriate circumstances to consider doing a stand-alone website. Ministry of Commerce, Department of E-commerce Nielinghai recently also suggested that enterprises do not build the foreign trade of the site, should make full use of the platform to save human, financial and material resources. "Do not worry about what is lit up on their own, do not think that this is to invest money can solve the problem." General foreign trade enterprises or standing on the shoulders of giants to accumulate their own experience. "Nielinghai at the Shenzhen Foreign Trade Electric Business conference said.

The start of Cross-border logistics

July 30, Sinotrans official "electric shock", launched the first domestic Cross-border logistics E-commerce platform, the full opening of the "Logistics Electric Business" era.

The electric business and the logistics industry are always twins, regardless of the 5-year capital cost of billions of yuan, built including the Asian One, warehousing logistics, or Alibaba investment 300 billion to create a focus on logistics of the rookie network, have shown that the electrical business of the logistics of highly dependent and symbiotic, and foreign trade in the logistics industry for the first time, Show great strength in the field of foreign trade.

According to Sinotrans, the relevant responsible person revealed that at present, the electric business platform has integrated the data information of more than 200 outlets worldwide, opened up the upstream and downstream data access, including customs, and preliminarily realized the visualization and on-line of the Cross-border logistics operation process, and it is an electric-commercial transformation to the traditional Cross-border logistics industry.

"The operational flow of cross-boundary air transport is complex, shippers or agents of the delivery of goods to the visual and timeliness requirements, and for a long time because of information asymmetry, some small or irregular freight forwarding companies on the urgent needs of customers slow response, leading to uneven development of the industry, we are based on air transport to build a platform for electricity, It is hoped that through the transformation of electronic business to make the industry transparent, the initiative and the right to know to pass to customers, and then forcing practitioners to improve the efficiency of the operation to enhance customer satisfaction. Sinotrans related personage to Time weekly reporter expresses.

It is reported that the online electric business platform, in fact, "logistics" as a basic service products, combined with e-commerce, for a large number of shippers and freight forwarders, for the logistics service provider and demand side set up online transaction channels, And for the logistics service demand side to provide a variety of logistics service selection and one-stop services required by the various functions.

For shippers with Cross-border freight demand, sinotrans through the platform, can easily and quickly query the relevant information on Cross-border shipments, such as the standard tariffs between different cities, the relevant routes, the most important thing is to be able to track the entire cargo, real-time control of the goods are customs clearance and access to the port and other aspects of the situation.

Analysts said that the Sinotrans "electric shock" brought about by a direct impact is due to the transparency of prices, will be part of the small and low level freight forwarding agent caused a certain impact.

In order to ensure the success of the Electronic Business platform on Line and operation, Sinotrans in the beginning of the line also considered the enterprise mechanism, flexibility and other issues, hope to use the development of the actual results to prove that the Sinotrans in both the quality of logistics services and enhance the competitiveness of enterprises have a significant impact.

Unique positioning to win

The choice of open, flexible, can help enterprises grow the foreign trade platform, coupled with the foreign trade electric business logistics platform, the entire foreign trade electric business is rapidly developing, countless people optimistic, also began to enter.

From the whole foreign trade electric business environment, the market is good, businessmen have a foundation for making money, but to really big, in fact, is not easy, orchid Pavilion set potential listing is such a successful foreign trade samples.

April 18, Orchid Pavilion set to SE c publicly submitted a prospectus, May 23 announced IPO price range of 8.5-10.5 U.S. dollars, and then launched the listing Roadshow. At the first stop in Hong Kong, Huaxing Capital, as one of the five underwriters of the Orchid Pavilion, has received several large orders, exceeding twice times the amount. "In the end, we raised 11 times times more than we expected. "Hua Xing Capital CEO package who in the interview with The Times weekly reporter, said so."

In Baofan's view, the success of the Orchid Pavilion set on the market is unique and fully prepared. Founded in 2007, the company founder and CEO Guo to the Google China's former chief strategic officer. Orchid Pavilion Set potential lightinthebox. com is an international trade website, its core categories include clothing, home and all kinds of accessories.

Everyone thinks, Orchid Pavilion is actually an ordinary foreign trade electric dealer, but in fact, Orchid Pavilion set potential in the supply chain integration has done very well. For example, Suzhou Half handicraft workshops are they pack, more than 60% supply them, almost control the field. such as the wedding dress such handmade products, in the Orchid Pavilion set potential one weeks can come out, the fastest even as long as three days.

Electric merchants can do it, but the hidden behind the Orchid Pavilion is the transformation of the industrial chain of foreign trade. This combination of local industry and foreign trade, Baofan believes, can be replicated not only in China but also globally. Unique positioning, the transformation of the foreign trade industry chain, so that the Orchid Pavilion set potential for rapid profitability. The prospectus shows that 2012 Q 4 Orchid Pavilion set potential to achieve a single quarter, net profit of 1.115 million U.S. dollars.

Orchid Pavilion Set potential of the so-called well-prepared, Baofan think, is Guo to disease and the whole team's desire to go public. From the beginning of last year, the stock in the dilemma, everyone is not optimistic, but Guo to disease they insist on listing. "There were a lot of people laughing at them, but they were sticking around and they were always ready for it," he said. "After April this year, the dollar suddenly rebounded and investment opportunities came." and has been prepared for the Orchid Pavilion set potential also think the time is ripe, began the listing tour.

From the entire Orchid Pavilion team members, also have advantages, such as Guo to disease from Google, search, information integration This is good, and its Xu Jingyang, Wen Xin, Zhang, Liu to build this team, and foreigners to deal with more convenient, these are also the Orchid Pavilion can be listed on the key factors.

Orchid Pavilion Set Potential to achieve the listing target, and Tan Jihua, Zeng Civilization also in the exploration of foreign trade on the road to achieve good results. In the current overall foreign trade development trend of the hot, many small and medium-sized businesses also have the opportunity to find new play, but the foreign trade power players want to really bigger and stronger, but also need to find their own unique positioning.