The worst time for internet entrepreneurs may be 2015?

Born in the 80 's group, the first 80 people have been 35 years old, sandwiched between standing and perplexed, personality and thinking mature, proficient in work skills, have industry connections, have the economic base, in the golden period of life, may also be the best time to start a business. The late 89-born population has 3-5 years of work experience, they are standing at the crossroads of big companies and start-ups, is to move to better enterprises, or choose to start a business? The former is relatively stable, and the latter is risky.

When the Yu Jiawen to see the students of the CCTV big talk about their talk, they began to collective anxiety-it seems not to start a business is not.

But what do you do for a startup?

My friend C, is the highest income in the circle of friends. He is Bat's first-class engineer, is a computer field leader, has also won the company's internal awards, if it has been doing, treatment and increased space.

In the first year of his baby's birth, he decided to change the days of frequent overtime and money. So back to Shandong hometown, recruit 2 college students began to cultivate, started the micro-letter-related cause-this was very popular, mainly for local enterprises to develop micro-credit public number, the operation of the public number.

The regular army, like him, could not move back to the place. The development needs of the enterprise are there, but they are basterds by other technology. The Basterds have made the first bucket of gold by taking common procedures, low prices, and fast-sweeping companies.

Friend C in the micro-credit development cause without fruit, choose to do a local life-related micro-letter public number + website, because the name of the reason can not be certified, can not be certified to get the relevant interface, the relevant interface is not equal to this cause and abandoned.

Since 2015, friend C has started the old line: development. For the development of the needs of small and medium-sized enterprises and Web site development, the region is not limited to the demand. This enterprise technical threshold is higher, the competition is small, finally propped up the company's operation.

In a sense, his life has turned a circle, from the company to work for others, return to their company to work, the core or rely on their own technical strength. Entrepreneurship is not once and for all, high dimensional space to the low dimension is not necessarily a second kill, it may be exclusive.

2015, friend C's key word is regression. Return to their skilled skills and familiar life.

My friend W, and friend C's experience is strikingly similar. He is also BAT's staff, is a senior media small, in the circle has a good reputation and enterprise resources, wages and income plus extra income, also quite abundant.

At the invitation of a friend, he chose to leave the community with friends to do O2O take-away project. Simply put, it is through the micro-letter public number to show the merchant information, customer line up and down the list, the line door-to-door.

The cause has real user needs. In Beijing, where the smog is heavy, a lot of people prefer to stay at home rather than go out, but I have to eat, also have to drink water, also have to go shopping; This business is also valuable, there are tens of thousands of such communities in Beijing, there are hundreds of thousands of of small shops, to activate the resources of these small stores, they moved to the line, Have a lot of imagination space.

The cause has not been made. Friend W met and friend C the same problem: Public number certification and interface issues, directly delayed the project on the line--at the end of 2014, micro-letter released the certification policy, if a friend W some business, is not the project will not so soon fail?

My friend W give up the cause of the key reason is not yet known, my guess is that the community O2O is a very heavy cause, need to comment on the street and negotiations, obviously take pen weak media people can think of, but do not.

2015, friend W also began to start the old line: media. Rely on their own professional ability to do a focus on internet finance vertical media. Just like some of my other media friends focused on hand tours, smart hardware and metrics.

2015, the key word of friend W is zeroing. He needs to clear his entrepreneurial experience and learn from scratch the knowledge and resources of internet finance.

My friend M, is also a micro-letter related to the cause, he does not understand technology, will not write articles, not rely on professional skills cause but do the most smooth.

Friend M relies on the innate sensitivity of the content and the psychological control of the user--yes, he is the million-dollar size of the micro-public number. With his similar crowd also has micro-bo hand, as well as the people of all the net reds and popular QQ space.

He focused on running his own public number, through the form of corporate advertising, to obtain basic income, 2014 in the second half to catch up with the outbreak of multiple account operation strategy, the highest time million, micro-letter editor up to dozens of people.

In just a few months, the micro-letter adjustment advertising strategy, his income decline after forced to return to the old bank, the enterprise advertising to make up the team investment.

Dozens of public numbers are still in, millions of fans are still there, but friend M already wants a transformation. The direction of transformation is several:

As a micro-trader. Always can not always send ads, always for others to do wedding clothes, to try their own products.

Do it from the media. Can not always copy the content of others, the fan viscosity is too low, and there is no room to rise.

Do the app. Friend M feels that app may be safer than the public number and that it will retain users. Although many fans of the public number, but also face policy risk and platform risk, who guarantee their account violation is banned? Who guarantees that the public number will not be the next microblog?

2015, the key word of friend M is subtraction. He can do a lot of projects, he needs to keep doing subtraction, choose one to focus on.

Return, clear 0 and subtraction-2015 may be the worst time for internet entrepreneurs, because the current entrepreneurial is not a start-up, you just change a form to continue to live a rigid life, or need to return to their professional skills, need to learn to master new trends, need to constantly give up and make choices.

2015 may also be the best time for Internet entrepreneurs, if you're doing more than just a pure Internet project, but as an internet-aged and traditional industry newcomer, into the Internet's transformation of traditional industries.

Huang Taigi pancakes are too bad, the friends around you know its brand, are concerned about its microblog, but no one to eat it.

Young Master meat clip is too expensive, 9 yuan a price is 1.5~2 times of other traditional shops, but also because the founder of the infighting shut down.

Can we make more delicious pancakes, more people-friendly price of meat pinch bun?

My other media friend X, loves to eat crayfish. Her own research formula, to build their own crawfish brand, early in the morning 5, 6 o'clock get up to purchase, the boyfriend is responsible for cleaning, hire people door-to-door, in the circle of Friends and micro-blog within a small circle of propaganda, has basically made ends meet.

Friends do lobster very hard, but also enjoy it. She likes to eat crayfish, the clean and hygienic, delicious crayfish sent to the lovers where, harvest a full sense of achievement.

Friends are busy, too busy to see investors (seemingly investment people are very enthusiastic about such projects, but she is self-sufficient to invest what?) , but the lobster is seasonal, every April-November is the time of the lobster plump, and December ~ March, now she may be traveling around the world!

Would you have 4 months ' vacation for any job?

At the end of the year, a CEO and investor in the industry launched a campaign to take entrepreneurs to Silicon Valley, go to Silicon Valley to study; If I were the CEO and the investor, I would take the entrepreneurs to the countryside and go to the two or three-line city beyond the far north, where a large number of people with many traditional businesses are being transformed by the Internet.

In the tall Silicon Valley, and the Chinese border towns, is not the latter more grounded gas? An app based on user needs and a transformation of a traditional industry, is the latter's project more promising and socially valuable?

If you want to forecast the entrepreneurial trend in the 2015, I think that pure Internet entrepreneurship is going to be tougher, and these projects are most likely to be born within existing Internet companies, such as micro-trust Tencent, and possibly the outgoing employees of Internet companies, such as the legend of the tower, and the combination of entrepreneurial projects in traditional companies will be exacerbated, It is also the opportunity for entrepreneurs.

"Author Zhang Small lake, micro-signal: 494265541, micro-letter public number Zhang-xiaohu"

(Responsible editor: Mengyishan)