The writing idea and operation experience of high quality original content of enterprise station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, the website content is the website weight promotion Most basic unit also is the Baidu Mars plan emphasis place, 2013 is destined to be the quality of the article for the King of the Year, the author has been engaged in the operation of the station's transport and peacekeeping promotion, found that the enterprise site, especially the content of the construction of the head is really big, although the author also in the content of the foot of Kung Fu , but for the quality of the site is still in the groping stage, today I share their own for high-quality content of the definition and operation of the way, good, gossip short continue to enter the topic.

First, the article quality degree problem discussion and operation analysis. With the Baidu algorithm upgrade, the original article is once again like rolling waves sweeping the entire SEO industry, but the quality of the article how to define, their own writing article will be included? Some of the long talk of the article even if they write out without any new ideas or innovative points, is included or have problems. I do the key words are partial door of the enterprise station, the original article of the construction of the author believes that there are the following elements, the article preferred to have the value of the article as far as possible original, the article to and the site theme and article title complement each other is the relevant elements. Article has a value factor, the author has analyzed such as SEO station, the title of your article for SEO optimization process you divided the following points to explain, including the content of the article updated every day, outside the chain daily release, do not use any cheating means, these chronological-like article, although the original but has been said Rotten, There is no value in this case even the original article I think does not have high quality conditions. Second, the original degree of the article. This point is on the basis of the above, first of all to have value factors, such as your SEO article is very valuable but the article is copied others, such an article is meaningless. Last but not least, the article describes how to match the site theme and maintain a high degree of relevance to the title. For example, the author is the enterprise station to sell software, but released a lot of valuable own original SEO optimization for the article, this obviously irrelevant hemp. The author summarizes, the high quality article creation thought, first article has the high value namely said the text to embody own original viewpoint and the understanding, secondly, the best is the original article. Finally, highlight the relevance of the article and title to the site theme.

Second, the article writing process can fit into their own emotional factors. The article is not just a lure for spiders, also is the user and stationmaster exchanges the information effective channel, this time the author always thought as a seoer, first is a normal person, this is the foundation, therefore we in the writing time, does not just hold the optimization goal to carry on the creation, creates is the dry text , no emotional factors, and for the enterprise station, product station, we do optimization is not only to rank, ultimately whether the goal of transformation, this is worthy of our deep thought. Webmaster as a product of the most familiar references, such as weight loss of the site, product specific function description is what? Does the purchase need to consider the gender factor? Your weight loss product Gets the user or the patient's feedback is what and so on can in the case the way, in the first person's way and the reader attentively to communicate, what is the user experience, To the content of the article as an example is actually the user needs analysis, targeted recommendation products, as well as to the final effect of feedback is actually a whole organic process, our article writing process can also be carried out in this way, the site is to sell products, but the article looks very flesh and blood, In fact, through the text in the Guide to consumption, and do not give people a hard and wide excuse, such an article is the most natural to arouse the reader's resonance, that is, improve the user experience the most powerful weight.

Third, the creation of the article do not ignore visual marketing factors. Why mention visual merchandising? or analysis of the nature of our people, indolent, the advantages and disadvantages are our nature, the same as meat to eat naturally will not drink soup, there are exquisite pictures to show than the pale article to more really, human beings are visual animals, you see why Taobao shopkeeper like to use beautiful models for the product to take photos, What's more, many shopkeepers have already targeted the foreign market, this is why, plainly is in order to attract eyeballs, the most into Han's film < A city > released, but the box office compared with the same is a literary writer of Guo's < small times > compared to sadly many, Promotional packaging here has a pivotal role, the author is not the two fans, but before the small era has not shown the sky ads have been like bullets in the Internet media, television media, but the latter appears to be inferior to many. The topic is shifted here, although the site content is the foundation, but in the right place for your article to match the scene of the picture or video, will undoubtedly allow users to the professional level of your site to raise the thumb, especially the product station, text description may spend a lot of space to describe things in fact need to match with a few pictures may be completely buttoned up.

Finally, the author concludes, with the above three points I think the article creation is not only the competition is the SEO optimization thinking, but also embodies the intention of the webmaster and professional degree, is also selling products of the enterprise station you will find that many times the difference in sales, I think do site optimization, ranking is our seoer focus , but how the effective flow, through the station of the article to carry out reasonable guidance is to be seoer in the station in the creation of the article needs careful thinking of the problem, good this article by the Lan Tanyu Bracelet http://www.029lty.com original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.