The writing skills of title and page description in enterprise website construction

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In our search engine optimization work, many friends may encounter such a problem, some of the site keyword ranking is good, but click to visit a few, and even friends have investigated, and found that sometimes ranked before the number of visits than after the click-through rate is lower, some web site traffic is very high, but the site ads are very low click rate, Product sales of the site will also encounter this, high traffic, low consulting, low turnover problem.

I have been studying how the site to obtain a truly high-quality traffic, real help enterprises to obtain orders from the Internet, according to their past experience, and reference to the success of many netizens, found that the title and Web page description is to attract users to click on your site, is to attract the product potential customers click on your direct cause

For example, we search the search engine for a keyword, look at the results, usually look at the results of the title, as well as the text described below the title, through such a simple subconscious operation, filter the search results, and click on the site that they think is consistent with their goals, so Here to share some of the Site keyword title and web description writing skills, in order to improve the value of the visit, that is, the user conversion rate, Special recommendations: For each product or service involved in the keywords to write the most appropriate title and page description.

1, the title description writing principle:

A. Precise specification, clear subject matter, concise and succinct; preferably within 20 words.

B. Highlighting the relevance of keywords, such as directly using keywords to do headings or headings include keywords, highlighting the effectiveness of, such as promotional discounts, holiday activities;

C. Emphasize the advantages, uniqueness and professionalism of the products or services provided.

2, the title Optimization principle:

A. As the saying goes, a good half of the title, Gawain is deep. Read the title of the person is read the text 5 times times, the title is like the price tag label, to use the title to greet consumers, and to seize the attention of consumers.

B. Each title should bring out the promise of the product to the potential buyer's own interests. This commitment is clearly beneficial to consumers.

C. The title highlights the advantages and characteristics of products or services, well-known brands to appear in the title, such as Nokia 6500S

D. Always pay attention to add new information in the title, with the information of the ad title, often more than 22% people remember it.

E. Avoid the use of negative words in headings, the use of complete company names, the inclusion of contact information, irrelevant names, and other clutter. Avoid the use of a blind headline with no real word.

F. Be sure to include keywords in the title:

G. Keywords appear in different places, have different effects, the attractiveness is ranked as follows:

Title + page Description Title page description No keyword appears

If your site title contains keywords, then the effect is better than only the page description contains keywords, of course, the best effect is the site title and Web page description contains keywords.

Title Optimization Examples:

Before modification: Shandong Liaocheng Development Zone Guang Yue Laser Equipment Co., Ltd.

Modified: Laser engraving machine | Laser carving machine | Guang Yue Laser Equipment Co., ltd

Note: The revised title, expanded the amount of information, reflects the strength of the company, the scope of the company's services also explained very clearly.

Before the modification: Liaocheng Network Company-Jean Chong wanted to set up 5 years, experience heart service. 0635-8320666

Modified: Liaocheng Network Company-Jean Chong want, professional Liaocheng website construction, Liaocheng website optimization

Note: The revised title removes clutter and highlights keywords in the title.

Title: Invest in Beijing office Soho still, steady earn not compensate!

Note: The title highlights the advantages and commitments, is a first-class title.

Title: Buy Dell Computer to enjoy cash discount

Note: The title highlights the preferential information, which has attracted the attention of users.

3, describe the optimization principle:

The introduction of products and services around the key words in plain language; Product Services first introduced, the company's characteristics and advantages can be followed, if you want to put in contact, must be put in the end of the sentence; Be sure to include keywords in the first 20 words, or at least repeat two keywords throughout the description;

Do not repeat the company name in the description, do not appear in the description of the URL, repeat the special punctuation, do not put the contact method at the beginning of the sentence, do not list unrelated to other products and services. This article by Nirvana & Yang Zhenqiu Collation, reproduced please indicate the author and source http://www.lcgyjg.com Thank you for your cooperation!