The year of Entrepreneurship: example, mentor and self

A day more than a year ago, Eric pointed to the wood to create a guest space, said that the seat is ready for you, come back to this. After looking at the shabby house, I turned back to Beijing and Shanghai. But after two months, I saw him spread out a roadamp, determined to move to Shenzhen to start the hardware business. From then on I met all kinds of people and I took them as role models and mentors. Eric2008, Eric took out a red Arduino in a tavern in Yulin, Chengdu, and his partner Albert changed the switch from plug to toggle, which touched a lot of people, including me; every year, I will specifically fly to Shenzhen to visit Seeedstudio, watching them from several people to dozens of people, to hundreds of people. When I decided to start a business, Eric was Bandi as a role model and mentor, he also often has the same mind to pick up the whip behind me, and spit a few slots, such as Lei how your investigation process than the big company also cumbersome ", think you this hardware and other no difference to add a special point sensor." Wait a minute. Part of Eric's spit goes to the ear, such as defining the user, the product, which I am confident of, the other part of the impact, for example, to the product plus a certain kind of separation from the conventional thinking of the sensor, which is very effective to open up ideas. After the product was on sale, my team also from the initial three-person group (software engineer Terry, artistic direction and graphic design Weiyi and I) expansion, has ushered in the hardware engineer Laj, prototype research and development Chen Yujun, user research Liu Yilin, Market and Operation Guo Yingzhe, constitute from the product, research and development to the brand and market of the seven closed-loop team. At the same time, I am conscious of the need to adjust my position from a team of interactive designers to product managers and CEOs. Many people should not realize that a love of the job of the designer, engineers to give up a large part of the work of love to start management is actually very painful, but as the founder of the company have to do so. Now think back to the sacrifices that are necessary to achieve the goals set and the vision of the company. In the case of Eric, the former Intel engineer has long forced himself to adapt to the current pseudo-identity, successfully transferred to the CEO of a hundred-man company, and often spits out that he has done far enough. Not because of the Seeedstudio, Eric is actually an example: with the love of open source hardware, for enthusiasts and developers to make a variety of cool products, the company in a step-by-step growth, desire to have a change in the social impact. Whenever I think back to the company's various problems exposed to the pressure and trouble, my heart will be quite comforted to understand the confusion, in fact, every entrepreneur must face. Take him as a mirror, also probably know the team next step may appear what problem, think ahead how to evade or solve. In a sense, Eric has a vividSeniors do a positive and negative role model, which is much more plausible than looking at jobs ' biography. Miyauchi three years ago, Miya and his partner in Shibuya back to the tram, said Gao, we are starting a business. At that time I had no interest in starting a business and was sleepy in the class of Joi Ito, the Twitter,flickr and Kickstarter early investor. I did not think that more than a year later, I began to start a business, and miya from seniors into my entrepreneurial mentor. He's a very special designer. Not only in my favorite network media gizmodo work, but also self-study reached a strong iOS and other front-end to achieve development capabilities, the whole body exudes a strong entrepreneurial temperament (such as stress method but not scripted, rigorous and eclectic, and constantly try and wrong adjustment but the goal is always clear, Probably so summed up the entrepreneurial temperament: contradictory but unified. At the beginning of 2012, I rented a house in the Shenzhen Nanshan District of Hoi Ya and the landlord to live in the room, a division to Miya, a home, convenient to walk 10 minutes on the firewood to create a guest space (site). Then he and his partner were doing their own project, and he went to the hardware incubator that was recruiting first-time members. More than a year later, some of the projects have disappeared, some after a few transformation, some of the time eye-catching but in fact, a lot of trouble has not been resolved, some bon voyage. The encounter of these teams have various subjective and objective reasons, it is difficult to sum up some golden rules, but one thing is sure to have patience, the creation of a career is definitely not a year or two, a victory and a setback is nothing. Cyril said that the release of product validation market to embrace a constantly trying mentality, not one-time, these words in fact in the incubator project has been very good validation, such as a failure but two successful Spark and melon, such as Miya's Sassor team. Sassor was originally a team of two people, hardware part please at that time in the research Institute of Charith to help develop, and then have a Sony work with the engineer to do part-time, his team members of their own quality, vision fit requirements are very high, and recently developed into a 7-person full-time team plus several part-time. This use of refined team configuration can also take into account product innovation, Market returns and the company's development of the operation of the way I have a great impact, I believe that in the country can do this, just because of talent, market and capital of different situations, the operation will be difficult. From the interactive designer to the founder of the Friday Night, responsible for the software of the special teacher, responsible for the hardware to the teacher and responsible for the interaction of Teacher Chen in the office of the handover work, I looked at one side, the heart of a group of friends like warmth. One day a few months ago, an investor teacher asked, Gao, is there anything shiny in your life that you can mention? I thought it over and said the past experience is nothing compared to the current venture. Ten years ago, I was reading aArt colleges and other institutions have the same problem, engage in painting and sculpture of Chinese painting think of the superficial industry art, the latter feel the former make a fuss. In fact, if you look closely, you can see that the two types of people do have this problem. At that time I followed the Painting Department Seniors Maintenance School in the Tom Art League Forum, at that time it is the largest and hottest contemporary art community, able to contact many people outside the design, such as critics and curators at the time, through the offline activities to understand the operation of artists, galleries, exhibitions; Subsequently, the teacher, who had returned from Germany, was responsible for the publication and editing of the Department of Design. Working under these two groups of despised people, I began to understand each other's loveliness and tried to dispel the misconceptions. In fact, this is a system-level problem that involves values and methodologies at the same time, almost impossible. I began to silently look forward to one day, there is a structure of their own, each of them have different backgrounds and skills, mutual appreciation and cooperation, enjoy the process of exploration and creation. This wish was 10 years later to find a way to achieve this: Build a start-up company. This form of company solves so many questions: 1, the significance of this institution? I hope it exists to solve system-level problems, such as certain social problems: offsite, endowment. 2, the capacity of this institution? It should have the overall ability to identify problems, define solutions, execute and submit. 3, meaning? After experiencing the first start-up failure, and after more than a year the second venture, I found more and more complex business, but also found its interest in: to achieve their own belief in the concept of dealing with a variety of challenges, enjoy a step-by-step construction of the fun, like in the world for their own set up a non-entity monument. December 2013, we have the first product new I betwine "to verify the existence of the company's meaning and ability, it was in the roll call on the public website to get 658 times purchase, 192,000 RMB sales, of which One-third of the users bought with a long-distance lover or family to use the suit, Find an entry point for the problem you want to solve. I believe there is a long way to go, but now that we have a partner and a body that belongs to us, we can begin to explore the path of our common vision one day and help each and every member realize the self. For designers, I often explore a new way of defining products. This new way needs to jump out of the current category while considering new product development, the way in which they are produced and submitted, so that it is possible to establish a link between the prototype of individual interest output and the widely accepted consumer product, defining a new consumer electronics that integrates both, not only with interest and usefulness, It is my definition of self-realization to be more able to attempt to submit at a social level. But for now, I have to jump out of the category of designers, accept the fact that I am an entrepreneur, adjust the knowledge structure, complete the transformation from architecture product to architecture company and let it function smoothly, and realize selfaside in advance. In the past year, this world and hardware and software business area has happened a lot of things, there are many topics, we are concerned about, but in fact, the vast majority of the chaos and we have nothing to do, we are really just a start-up company, I hope in a suitable way to solve the problem we think is important but has not been resolved Enjoy the fun at the same time. In Shenzhen more than a year, there are a lot of people to give us support and help, I tried to list a list, but it was too long to give up, but in fact, every person giving face-to-face or network guidance, we are truly in mind silently grateful, the future of the road is still very long, hope and you go forward, steady, walk well. Attachment: The author of this article is Lei, founder of the new electronics.