The year of finance or the opening? The power supplier of CCB as card data

While the electric business is busy squeezing bubbles, the "banking department" is a key force but low-key fast line. This year, the Construction Bank (601939, shares bar) launched the electric business platform "good business", Bank of Communications (601328, shares bar) similar platform "exchange" also official operation ...

Not the traditional electric dealer's play, but is different from the previous years of the credit card mall.

Before 2011, the electric business industry is the grassroots entrepreneur, the new sharp electricity merchant and the wind throws the big Crocodile's paradise, but one body in the Cross-border finance and the electric business industry personage tells the Tiger to sniff, this year starts the financial electricity trader to start, 2012 is the financial electricity Shangyuan.

You can see the following obvious signs:

1, the Construction Bank and the bank began to push the full flow of financial services platform, some people think this is the future of the Internet financial cloud is the only way.

2, more and more banks began to build their own online financial supermarket. Now the cat has appeared on the bank's financial wealth management products flagship store.

3, financial enterprises and Internet companies began to try some eclectic cooperation, the most typical is ping an, Tencent, Alibaba and other joint ventures of the public security online property insurance company. This is a company that does not open the business hall and only sells insurance on the Internet.

4, Alibaba announced in September this year the new three major strategic "platform, data, finance."

5, this year, with "internet finance" as the main line of some innovative enterprises to obtain venture capital.

One of the first, the construction bank led the "electric business full flow" financial services platform, in some people's opinion, is a current magnitude and significance are also underestimated by the market event. It is actually from the customer source, starting from the financial services, to establish a center of their own e-commerce value chain, the CCB hope to open up, is similar to the Alibaba model, but the target customer positioning of different electric market. It can be said that the bank in this round of electric business model innovation, playing the financial services into the electronic business process of the key role.

Although the banks are clumsy, although there are genes involved (commercial banks are risk aversion type, the Internet is a risk-oriented, incentive (large commercial banks are state-owned), including a variety of bottlenecks, but its body at a rate of trillions of assets, and huge customer resources, once the move, may even create a new electricity market.

Could this "once" happen? The cross-border people interviewed by the Tiger-sniffing, explained in detail the banks, especially the construction Bank of the electronic business of the doorway and demand.

The following are spoken by the respondents, Tiger sniffing:

Over the past more than 10 years, the Bank of E-commerce from the previous look down, to the present envy but not start. Starting last year, the bank to do the electricity business after the solution, CCB, bank and other aggressive banks began to try. I believe that in the near future, like the construction Bank "good business" such services will be like the net silver, become the standard of banks.

"Good business" and the Cat, Alibaba's business-to-business operating model is very similar: CCB does not do its own business, but provides business-to-business and consumer platforms to form a trading environment in which banks provide businesses and consumers with payments from settlement, trusteeship, guarantee to financing services, interest and handling fees for loans.

(CCB to do electricity) this matter in the brewing last year, launched this year, with the construction bank and Alibaba's small micro-enterprise loan cooperation has a lot of relationship.

Cooperation between CCB and Ali and cold transfer

Prior to last year, CCB has been with Alibaba, gold and Silver Island, Dunhuang network E-commerce platform has a better business cooperation. These platforms provide credit information to the network, and banks provide credit services.

Among them, and Ali's small micro-enterprise loan cooperation program is the big head, the implementation of two years, the effect is very good, small micro-enterprises in Alibaba's electric business environment inside the bad debt rate is very low. What does Alibaba rely on to reduce or even eliminate bad debts? Essentially, the internal circulation. It will generally only loan to Taobao or cat shop shops, these businesses will basically not for a sum of thousands of, million block of loans and loss of their own shops.

During this period, Ali also learned from CCB a large number of professional credit risk control basis and methods. After learning it, it thought that there are a lot of long tail opportunities to earn their own, should not be assigned to others; On the other hand, it must also realize that it is very difficult to cooperate with large state-owned enterprises, low efficiency between departments, and really want to do innovative and revolutionary business, it is hard to push

Tiger Sniff: About the differences between the CCB and Ali in the cooperation, the Economic Observer reported a more detailed description of the following:

Ali Finance said: (with the Construction Bank cooperation small micro-enterprise loan) This kind of operation has helped some small micro-enterprises to solve the financing demand before, but such operation is essentially based on the bank's original mode of credit operation, so, although the small micro-enterprise financing demand in the electric business platform is exuberant, But small micro-enterprises that pass the threshold of bank credit are extremely limited, and the electric Shangping platform small micro-enterprises accumulated on the network credit can not be fully recognized by the bank, still need to guarantee, mortgage or UNPROFOR forms, which obviously to meet the small micro-enterprises of the electric business financing disadvantage; and small micro-enterprises, the number of large, low financing, Traditional credit operation methods are not efficient in achieving their financing needs, and their efficiency is low.

But the banks that work with Alibaba have different arguments, banks believe that the decline in co-operation has even halted, and Alibaba's gradual desire to get a slice of interest in the bank's loans, and to charge businesses for loans, has been rejected by the banks because they believe it adds to the customer's burden, Also increases bank risk. The argument from the bank is that Alibaba, which already owns Ali's small loans, is not content to do an e-commerce platform and provide corporate information for banks, and Alibaba wants to charge 2% of its loan money.

As a result, cooperation between the two families gradually cooled (the formal cessation of cooperation was in April 2011).

March 2010, Alibaba received a small loan licence, for small micro-enterprise credit business booming, according to reports, only in the first half of 2012, Ali Finance completed 1.7 million loans, accumulated loans of 13 billion yuan. And the construction bank was thrown aside, from a lot of lessons learned. Although the current volume of business for CCB is not enough to fear, but the bank is concerned that the online credit services for corporate customers is a strategic emerging market, which may affect the future of the banking competition.

In this case, CCB determined to engage in its own electricity business. Beginning in the second half of 2010, CCB began to explore how the large state-owned commercial banks to provide financial services under the E-commerce environment, in their own dozens of consultants to ask the bank to do electricity business plan, but has not found suitable. On the one hand, the consultants who served in the bank were traditional IT companies, and internet companies did not adapt to the rules of banks. After more than a year of preparation, only this year in June, the High-profile launch of good and financial business.

The power of a bank to be a power trader

The power of the bank to do the electricity business platform, not in the short term rapid large-scale profit, the most important is the market occupies a position.

-One attack and one guard. Attack, is to seize the opportunity in the banking industry, to the other bank's corporate customers in those who have electricity business credit demand customers, first dug over. Shou, is to hold on to Alipay as the representative of the Third-party payment company to the banking business erosion.

In the past, banks were at the very end of the e-commerce industry and were in a distinctly marginalized position. Party A is Alipay, party B is a bank, Alipay relies on the market advantage, the price of the bank is very strong, payment transaction fees are paid PO pressure to 3 or even lower. And the bank's online card trading fees can be as high as 3%, which is a significant income of bank credit cards.

Therefore, if the bank's users on their own platform to buy things, by the bank to take customers to different businesses, will not be the third party to squeeze the payment agencies.

-Transaction data. In fact, the "payment business" is still secondary, what is really important is that the entire transaction, the bank can grasp the transaction data.

The previous Third-party payment enterprises generally do not provide the bank with transaction details. For example, the bank only knows that its users have spent 150 dollars on Alipay, but it doesn't know what these 150 dollars are. These data are the core values of Aliyun. All banks know that the user data determines the future viability of the competition, not to mention that the user is also their own card users. This is the fundamental reason why banks have the power to do E-commerce financial services platform with this mode.

The focus of the bank's electricity business is still: financial services Platform

By 2011, CCB had found a unique solution: to seize the opportunity of E-commerce, set up a set of business-to-business and commercial financial services platform.

This approach fundamentally addresses two key issues:

1, banks, especially large banks to do the positioning of e-commerce.

Banks provide a platform to complete the full process of electrical business services, matchmaking transactions, trading and delivery, may also include logistics, after-sale, and throughout the process, to infiltrate their financial services. The essential purpose of the bank is to do the electric business platform based on their own customer resources and brand resources, so that their own personal customers and enterprise customers in their own platform to complete e-commerce transactions, so that all the flow of funds in the bank's own system to complete, the resulting financial services revenue is the interests of banks.

Therefore, this is strictly not a common concept of the online mall, but a financial services platform. To give a simple example, the user buys a mobile phone with a price of 4000 yuan in this area, actually buys a loan of 4000 yuan. The bank earns the interest on the loan, not the price difference and the shop rent from the electricity dealer. This is tantamount to improving services for banks, the first is not a violation of banking law, and the second is no conflict with its own financial business.

2, the bank's participation in the electricity business may expand the market scale 2 to 3 times times within a few years, while the social transaction cost has fallen to the previous 1/3 or even 1/4.

In recent months, the electricity business experienced the squeeze bubble period, its essence is the entire Internet demographic dividend period is past. For internet companies, the development of online shopping needs for customers who already have access to the Internet has been nearly saturated, and online shoppers have grown at a slow rate of 200 million. User traffic is mainly concentrated in Alibaba, Baidu, Tencent and other front-line websites, internet innovation more and more difficult. The real combination of mobile internet and e-commerce is not really there yet. This has led to a higher cost of acquiring traffic for the website this year and higher transaction costs.

And when banks get involved, they can bring in a lot of fresh customers. Those who do not have online shopping, no internet access, who do not have a few bank cards? These users, who are sleeping in the bank's database. If banks were to unleash their huge consumer potential, it would be possible to expand the size of their current online buyers by 2 to 3 times times within two or three years.

After the release of customer demand, banks do not make money from the channel (because the Banking Act stipulates that banks can not operate any non-financial services). E-commerce enterprises and Internet enterprises, from the business transactions, and the bank earns the customer, the enterprise's loan income. In this way, the bank's intervention, so that the cost of electricity dealers may be reduced to the previous 1/3 or even 1/4, then the internet giants have been suppressed, difficult to develop but innovative ability of the two or three-line enterprise, there is room for development.

Today's electric dealers, whether business-to-business or Business-to-consumer, are still simple transactions, but the banks to really deep into the supply chain, which is a lot of e-commerce enterprises have not been concerned about the market.

Business-to-business transactions reached 4.9点万亿 in 2011, accounting for 11.4% of the entire national economy. In other words, the bank is lying in a 88.6% of the turnover, a significant thing is to move the back to the line. For example, CCB opens a flagship store for a large electronic product brand on the platform of good and financial business and does not charge any rent or occupy its funds. The brand's back-end supply chain also has a large number of component suppliers, CCB also encouraged the brand to lead them to the platform, where to complete business-to-business procurement. In the middle, CCB not only give the brand to the letter, but also to supply chain enterprises to provide credit loans.

At the same time, CCB will also put more credit products, such as Warehouse list pledge, factoring business. There were actually a lot of such deals that didn't move down the line and no one moved because it was too complicated. Now has the electricity business Financial Service platform, is the bank opportunity.

What is the relationship between a bank electric dealer and a traditional electric business magnate?

The bank is the electric merchant ecology Elephant, the traditional electric business giant is the lion tiger, does not form the competition.

It is said that 5 years later, either E-commerce or no business. Banks do E-commerce, is not to compete with internet companies, electric business enterprises, in the long run, all the future of the electric business practitioners, banks are looking for customers, banks to do is, in the electronic business environment, to the electronic business, the value chain for all parties to provide financial services.

The advantage of the bank is that it has a full financial licence and may, while complying with the CBRC's requirements, issue loans to qualified enterprises and allow them to operate on the platform. In the early days, these enterprises need to mortgage loans, long time to rely on it in the credibility of the platform to accumulate, can not be mortgaged. And also do the electric business platform, Alibaba's practice is to spend 10 first accumulated 20 million small micro-enterprise data, and then precipitate out of the example of 1.5 million better quality parts, to their loans. Two home is equal to from two side yearning middle walk.

Second, the construction Bank of this approach, can only be said to be the most suitable solution for banks. and its services to the target is not strictly 5 million yuan under the scale of small micro-enterprises, but SMEs. Although it in the electric business platform to reduce the threshold to 3 million yuan, but it also requires to open an online shop business with the business license to the CCB counter. You can imagine that a 3 million of the assets of an enterprise will come to the platform to cheat a sum of 200,000 yuan loans, the possibility has been much lower. So the bank of the electric business platform, and now Ali as the representative of the traditional electric platform should not form too much competition.