The younger generation is the one who has been criticized

Once, the puny is a generation of the most criticized: life for ease, work, appearance non-mainstream, no pecking and inferiority impolite, alienated parents, friends circle confusion ... But the recent rise in the positive voice has increased: they are independent innovation, real self-confidence, have ideas and drive ... Especially with the emergence of a group of experienced entrepreneurs, the public suddenly to the attitude of 180 degrees to the big turn.

Whether it is a derogatory, the group is still a "labeled" groups. So what is the real life?

At the 201,400-degree World Assembly Forum on September 3, Baidu CBG (user consumer group) released a "Vision Report", the report by Baidu CBG United Baidu Data Research Center combined with Baidu Bar, Baidu Music, Baidu Video, Baidu game, Baidu Search index, Baidu search list and other product data , as well as 7,000 bar friends to participate in the "Five-View Survey" (family, love, friendship, consumption, employment) results of research and writing. This insight report to the Internet users in the Baidu platform for the performance of the data and in the "Five survey" of the subjective cognitive attitude as the benchmark, trying to tear off the label of the body, to large data reduction and interpretation of "go tag" after the after.

The concept of love: more mature than precocious

With the progress and openness of the times, the "right to Freedom" is more widely enjoyed than ever before, and it is customary to call it "precocious" in love. and "Baidu Insight Report" shows that the concept of love is actually very conservative, rather than their precocious, rather than their more mature in love.

The report shows that in love, the other is very simply. For the lovers who have parted, either continue to be friends or ways. For lovers cheating, nearly 90% of people opt to exit directly. Dare to love to hate is not too casual, but more understanding of the rules of love more understand love and do not love the pure. The mood is more open, and 87.53% of people say they totally accept homosexuality. Avantgarde people, things in their eyes is just another normal existence. Of course, they still have their own bottom line and principles. For the question of whether there is a virgin/Virgin complex, 75.47% of the "yes" is clearly chosen.

The concept of consumption: no sense of advertising, to pay for liking

The life in a material environment is relatively excellent, so the traditional cognition they have no concept of money, consumption is wasteful, do not understand the "pain". and "Baidu Insight Report" gives more interpretation: the consumer is not blind, their consumption concept is "consumption, only because I like to buy."

In the decision-making factors of purchase, the quality, price, appearance of the first three, brand name and advertising are put in the last. As Baidu CBG released the report, the "generation" is not a sense of the ad. And for the likes of Things, 85.99% of 90 after said that they will work to earn money, save frugally and other ways to try to get. So "for a concert, eat one months steamed bread" in the consumer view of the more normal behavior.

The concept of employment: recognize the reality, the interests of career first

The case of the generation of independent entrepreneurship in the Internet era increasingly eye-catching. To treat work, the "puny" in traditional evaluation is redefined as "interest first". This point in the "Baidu Insight Report" also reflected very fully.

The career plan is either job hunting or self-employment, while the latter has reached 40.9%, and the choice of "iron rice bowl" is only 6.43% of the civil service. For the choice of career job-hopping, the more decisive choice than the last: 96.15 of the people will be allowed to choose "other", "a Job for a lifetime" in their eyes is boring and impossible. For the choice of the employer, personal interest is high above the development space and salary level.

Of course, dreams are hard to come by. For their own ability and realistic conditions, there is a more sober than any age. 80% is the key to the attack on the ability, but the biggest impact on employment is the family environment. In addition, the report cited Baidu index data show that has entered the workplace, 10 of the 1 have entered the government system, holding their hearts rejected the "iron rice bowl."

"Baidu Insight Report" shows that the generation is accompanied by the internet to grow up, the average age of 7.53 years, daily Internet access for up to 11.45 hours.

Relevant sociological experts believe that most of the children are only children, destined to be in the material relatively good times by parents accustomed to raise. A very small number of Non-mainstream representatives will also give people feel not sensible, work out of bounds. But in fact, every generation faces similar problems when they are young, and they have always been considered a degenerate and enjoyable generation, but now the world is under their control. Therefore, treat every age ordinary heart, more a tolerance and understanding. As the Baidu Insight report, try to "tag" to look at the new, after all, they are gradually becoming the backbone of this society.