The ZS of the controversy

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What is the "Zs controversy"? That stands a row vs. the outer-search controversy (ZS controversy) means: To stand a row of forum members for on behalf of the webmaster and to search outside the Forum members as the representative of the webmaster, about is to adhere to the user interaction and user transactions as the core of the operation of the site, or adhere to SEO optimization (mainly outside the chain) A big debate about the profitability of the site's operations.

To put it simply, the ZS controversy is a collision between the two main operating ideas of profit-making and profit-making.

As a rookie on the web, I wandered the web for just two or three years. For the site optimization elements: User experience and SEO optimization, just slowly to the elusive.

First, the user experience degree

Here said the user experience generally refers to the site's user experience, as the name suggests, the user experience degree is refers to a user to visit a website experience effect, this website whether the user wants to see the content and whether to bring to the user some valuable content.

About the user experience degree, this is a comparison makes stationmaster headache problem. Each site has a way to optimize its own user experience, because users in each region have different internet habits.

Personally feel that Baidu for the site user experience degree is reflected in the site on the user's viscosity, and the site on the user's viscosity reflected in the site's bounce rate, high jump rate, indicating that the site on the user's viscosity is small, user experience is not good, Baidu for such a lack of interest in the site; The user experience is good, Baidu is interested in such a site.

Bounce rate is what I want to do the site should know. But how can Baidu determine the user experience of a website? If you have left a connection in other sites, through this link to your site to the user, he looked for the information is what he needs, after reading the information on the exit of the site, this situation, you can say that the user experience of the site is poor?

Of course, the site's user experience also includes the site itself has elements: the site's access speed, the stability of the space, the overall layout of the site, content richness, user registration login, user interaction in the station and so on.

Second, the website user transaction profit

For today's Web site, the basic is to profit the nature of the purpose, it is impossible to say just to show their talents or ideas to do the site. If the site is not profitable, then, whether the most basic sites used every year as a domain name and host of money, are not back? What is the value of this site?

The value of a website geometry, embodied in this site on the stickiness of users. Can you leave the user on this site? Can you provide users with what they need?

such as Taobao, Jingdong, Pat and other shopping websites, is a profitable site to provide users with transactions. A party to buy, one side to sell, two parties you love me, such a site on the user's viscosity is naturally large.

Like Baidu, Google, Sogou, such as the site, but also their way of profit, website promotion service is one of them.

such as Granville guest sites, belong to the task of profitable website. One party issues the task, the other hand.

Personally feel, let the website user interaction and user transaction as the core of the website operation profit, will let the website survive forever.

Third, website SEO optimization

Talking about SEO optimization, but also say that Baidu is the emperor, the major sites are courtiers. The courtiers want to be promoted (raise weight, get good rank), must please Emperor. Baidu wants you over (site by K), you still can live?

SEO optimization of the site is reflected in: content, layout, outside the chain, these three parts.

is the content original? is the layout reasonable and concise? This needs to be determined by the Lord himself: do it yourself or pay someone to do it. These are not the problem, the problem is the external chain of the site.

Baidu to the site outside the chain of requirements is high-quality outside the chain. What is the quality of the chain outside the chain not only a number of more forms (Friends chain, anchor text, straight chain, signature, etc.), and posted in the site's weight to be high. This provides a kind of outside chain trade for each big stationmaster.

The following mainly says two kinds of outside chain trade: Friendship link and outside chain:

1. Buy links. Some station Lord a ah, although will your website to add on his resources website, but, whether in later also pass weight?

2. Purchase signature. The signature of a forum is a relatively easy way to get outside the chain. To increase the chain is very simple, just need to spend some money, please change the signature on it.

Website Baidu weight principle is what? Baidu Weight = High index + high ranking + traffic. How to improve the keyword index? How to improve the ranking? How to improve the flow? brush!

Buy outside the chain of profit way there are risks, can be rich overnight (outside the chain explosion), can also be a night of bankruptcy (outside the chain drama), the key is that you buy the service provider of the quality of the product is perfect.

This article is made by the money-making family editor, welcome reprint: Http://www.zhuanqianyangjia.com