Theaudience: Star-specific SN marketing tool

Website Name: theaudience (http://theaudience.com/)

Online Time: 2011.4

Financing: 20 million USD a round of financing has been obtained

Product Type: Star sn (Social receptacle social networking) marketing tools

Profit Model: Charging service

Theaudience is a tool to help celebrities navigate the social media world. Accordingly, the founder of the software is also of celebrity ancestry, who is the co-founder of Napster, Plaxo and Airtime, Facebook founder President Parker (Sean Parker) and the Hollywood Super agent, co-CEO of William Morris, Ali. The results of the cooperation of Emanuel (Ari Emanuel). Theaudience's acting CEO, Oliver Luckett, is also the founder of a series of companies and former senior vice president of Walt Disney Company Oliver Luckent.

Now, Theaudience manages the social media accounts of 300 celebrities, who have a total of more than 800 million fans. According to reports, the new company's clients include: Mark (Mark Wahlberg), Charlize (Charlize Theron), Jack (Jack Black), Murphy (Eddie Murphy) and so on.

According to TechCrunch, Theaudience has completed its first round of funding of $20 million trillion to support its growing network of social media content. Investors involved in financing include founders Fund, Guggenheim, Participant Media, Capricorn Investment Group and Intertainment Media. Theaudience raised "A lot of seed money" from Morris Endeavor before it was established in April 2011. After the new financing, Parker and an unnamed representative will join the new company's board, which currently includes Emanuel and Luckett.

The money will help theaudience expand its already sizeable network, garner sponsorship and expand its workforce. Its software is used to track successful posts and tweets, to measure fan browsing times and browse times, to determine what type of content is best to publish at any one time of the day, and so on. The company is also working directly with record labels, filmmakers and promotional people, including the recent Obama campaign. (Mushulin)