TheNextWeb: How does a European tech blog win in America?

TNW Conference has become one of the most important entrepreneurial circles in Silicon Valley technology blog The Next Web (or "TNW") in recent years is gradually more than a number of well-known science and technology news sites, becoming an increasingly important source of science and technology news. What many people do not know, though, is that the Next Web is headquartered in the Netherlands, and its founder and editor-in-chief are still living in the UK.　　In this case, why is the next Web accepted by the American science and Technology Press and become a globally renowned website? The Next Web CEO and editor-in-chief is Ziad Muhmood Kane, who has half of British descent and half of Iraqi ancestry and currently lives in London. On the Internet, he is nicknamed "Zee" and has his own personal website zee.me. Zee self-proclaimed media and technology entrepreneur.　　He says he is a fan of startups and is good at working efficiently, sometimes blogging, photography, designing (he was a web designer), and likes to use music services such as Spotify. The Next Web was founded in 2006. At that time, several entrepreneurs held a small meeting to promote a start-up company called Fleck.com. They did not intend to hold the meeting for a long time, but more than 300 people at the time included a number of prominent technology professionals, such as Digg founder Kevin Ross and TechCrunch founder Michael Al (Michael Arrington), And the Conference has achieved greater success than expected. After that, the company began to hold TNW conferences every year.　　The meeting has been held in Europe and Latin America and is planned to expand to the United States. The company currently has a department responsible for offline activities TNW events. In addition to TNW Congress, the department also held TNW BOWLR team building activities and the "King of the Code" Development competition. The company will hold the 7th session of the TNW conference in Amstrand, Netherlands, from April 25, 2013 to 27th.　　By hosting these offline activities, the next Web receives revenue, including contributions from participants and sponsorship of activities, on the other hand, with the latest industry trends. In 2008, the Next Web split news services from the TNW Events department, launching the TNW blog and focusing on international science, technology, finance and culture. The blog is now the Next Web's most well-known business and is one of the world's leading technology blogs. According to the ad network DoubleClick last December's data, TNW blog's monthly page browsing volume more than 6 million times.　　The Next web, on the other hand, says that the site currently has more than 7.2 million user visits a month, and a monthly page view of 9.5 million times. In the technology news gatheringHop services Techmeme as of November 3, 2012, the Next Web ranked third, with news accounts of 8.04%, after one of the most successful tech blogs TechCrunch (12.76%), and in recent years the rapidly growing red　　Verge (accounting for 8.8%) is higher than other well-known tech news sites, including the Wall Street Journal's AllThingsD, Engadget, and even Reuters and Bloomberg. The 3rd block of the Next Web is the TNW lab of the product development department. Products developed by the Department include Twitter data statistics services twittercounter.com, online ticketing and payment services paydro.com and media release services pressdoc.com.　　In recent years, the Next web has also begun to dabble in the gaming business, which currently operates a football manager-type web game SquadCoach. "The next web is based primarily on TNW blog ads, offline activities, and TNW products that have been developed by the lab," Zee said on the Quora. In recent years, the technology blog's online and offline combination mode is rapidly developing. In addition to getting ad revenue through online content, many tech blogs are also holding offline activities. For example, TechCrunch held the TechCrunch Disrupt Congress, while the domestic Internet Entrepreneurship Blog 36 Krypton also held an open day and project docking meeting and other offline activities.　　Online promotion of brand, offline hosting activities, this has become a lot of science and technology blog in the fierce competition to win the common ideas. The Next Web site has recently been revamped to make a full shift to HTML5 design. This is an important advantage for the Next web, compared to many technology blogs using the WordPress platform. With the technical expertise of TNW labs, the Next web also has the ability to innovate on site technology.　　This not only brings the website user A better experience, also makes it become the media attention hot spot. With a three-pronged strategy of online media, offline activities, and technology products, the next web has created a new path for blogging, and its rapid ascent is no coincidence.　　It can be foreseen that more and more science and technology bloggers will adopt similar development models in the future. (Weifeng)