There are 7 major elements in the basic framework of product search rankings

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Correlation

Market rules cheating on shelf time

Quality goods Popular sellers service quality

U ranked total =a index x weight +b index x weight +c index x weight + ...

In which the "relevance" "market rules" "The Shelf Time" "cheating" these 4 items accounted for the total proportion of 60~70%, is the seller is easy to do is also must do (do not mention what sort of search), the main competition from the back of the 3, ranking difference is mainly here, because more merchants, So may be a difference of 0.01 points may be the difference n ranking, is the so-called misses.

U these 3 weights:

1. popularity = Seller's quality of service > Quality of goods (specific proportions unknown).

2. The weight, the price does not occupy the factor.

3. Weight calculation: 0 points start to calculate the previous day's data, it takes about 2-3 hours, and then comes into effect.

Now let's say:

Relevance (the most fundamental and heaviest factor)

I. Title Relevance

1. Is the difference between 0 and 1, the choice of words are either 1 points or no points, so the choice of words must be related to the baby;

2. The sequence of words and words has no effect;

3. Recommends the effective use of 30 popular words, the ratio of long tail words (for reasonable snatch flow);

Ii. relevance of the class of eyes

1. When the goods are released on the shelves, if they are not hung in the corresponding category, that is divided into 0;

Market rules

First, the elimination of security priority

1. Basic protection, truthfully described (here is nothing to say, to participate in the elimination of insurance, truthfully expressed on the line)

Second, window recommendation preferred

1. Published in the Home window position of the merchandise, it is possible to obtain more traffic in the search. (Example: Some people found that their own explosive items are doing very well, sales are also very good, but why sort in the back? So, don't forget the window recommend this factor Oh ~)

Shelf Time

First, the product 7 days off shelf time

1. The closer the lower the time ranking, the higher the score;

2. Edit, modify, and change the picture and so on the product shelf time has no effect; (the so-called "up and down" is the backstage of the "release" button, in addition to all the action on the next shelf time has no effect. )

Case: Women often choose a week in their own shop flow the highest time point on the new, because the last time the shelf is also that time point, ranking also by the front.

Note: Mature businesses generally will be the SKU by attributes into 7, every day to arrange new, in order to protect the rankings.

Cheating

First, the cheating violation of the right to shield

1. Here's not much to say, can not cheat, can not be illegal ha ~ ~ ~ (Recommended operation team has a special person responsible for Taobao & cat Business Rules, research and give corresponding reasonable countermeasures, and timely attention to update, there are changes in time to inform the entire team, so that the whole company to deal with the policy.) )

2. Part of the violation is accumulated to a certain extent will fall right or shielding, and occasionally buckle a bit or a punishment everyone not too nervous.

Commodity popularity (we found from hundreds of indicators, sales and conversion rate of the highest indicators, so do the 2 bar ~)

Sales volume

1. Look 30 days and 7 days of sales: 30 days and 7 days of sales accounted for the same proportion, and equally important;

2. Cheating Sales: Cheating sales will eliminate the cumulative sale, or even inverted;

3. Sales Promotion

Ø Poly Cost-effective, Amoy gold coins, daily specials, VIP (original) and so on are 0 popular ~

o Taobao purpose Activities (merchants through the backstage registration) Count 0 Popularity ~

Ø paid Advertising (hard wide, diamond booth, through train, Taobao Guest, EDM, SMS, etc.), pay attention to energy advertising (meager, the shopkeeper said, gangs, beautiful said, Mushroom Street and so on) are counted 1 popularity ~

Øps: If the product first to a limited discount, such as shop marketing tools discount, and restore the original price to sell, the same discount. Example: New product 80 percent, restore the original price after the value of the commodity = original proportion *0.8~

Ø the weight of sales is 3-4 times the weight of the conversion rate as follows ~

Ii. conversion rate

1. Look at the conversion rate of 30 days and 7 days: 30 days and 7 days conversion rate accounted for faces proportion, and equally important;

2. The conversion rate here is the conversion rate of the search flow, regardless of all other traffic. So you must do your best selling details page, improve sales of customer service and so on. , so as to Aces ~ ~

Quality of goods

One, the picture influence is very big

1. Simple and direct, no one would like to see bad pictures, so the sort will not put you on the front, so the picture is bad, the proportion of large discounts. (photography and plane are very important ~)

2. Baby Details Page Association recommended products

Ø through the item to calculate exactly how many related recommendations, so there is a chain is a related recommendation;

Ø all the item does not affect this baby at least in the third screen will begin to show, otherwise the score will be affected;

Ø the first few screens of the item can not exceed 12, the future up to 8;

Øitem appears at the bottom of the Baby details page and does not cause any impact on the quality of the product.

3. SKU NOT STANDARD

Ø suits, matching values consistent

Seller Service Quality

1. Praise Rate

2. DSR

3. Refund Rate

4. Dispute rate

5. Quality of comments

6. Customer Service Quality

Attach: Search Zhongtian Cat products still occupy 2-3, one of the rules of the cat products and the main search is basically the same, the additional price factors, the price is the Cat walk brand quality goals

At present Taobao 210 million pv/days, 60 million times click button Search, 25 million search uv!

        Original: http://bbs.paidai.com/topic/111758