There are disagreements within Microsoft executives over the opening of retail outlets

Source: Internet
Author: User
Microsoft stores Beijing time April 7 Morning news, according to Foreign Science and technology blog BusinessInsider reported, Microsoft internal in whether to open a number of retail stores and store construction speed differences. Microsoft CEO Ballmer Steve Ballmer and COO Kevin Tena (Kevin Turner) have argued that the number of retail outlets will catch up and even overtake Apple, which now has more than 300 retail outlets, according to sources close to Microsoft.  Retail stores allow consumers to experience products such as the ipad and the iphone, which are also seen as a major reason for Apple's success over the past decade.  However, since Microsoft started investing in retail stores, 1.5 of the time has only set up 8, accounting for just 2 new stores in Atlanta and Seattle, the total number of Microsoft retail stores only 10.  Microsoft's retail store is slow to invest, partly because it requires a lot of money, and Microsoft wants its retail stores to be as classy as Apple's, but most of those stores don't make money. Unlike Apple's strategy, products sold at Microsoft stores also sell in hundreds of other retail chains, including big retail outlets such as Best Buy, and prices remain consistent, making Microsoft's retail outlets less attractive.  People sometimes go to the Microsoft retail store to see the product, but when they want to buy, they have a variety of options. If Microsoft wants to open 100 retail stores a year. Then investment spending is bound to soar and investors will resent it.  It has been confusing to investors that Microsoft has invested a lot of money in the construction of its data center over the past 5 years, but is still unable to compete with Google in the search sector. As a result, Mr. Ballmer was persuaded to shelve the plan, but if Microsoft decides to sell products such as Windows Phone 7 through retail outlets, they will accelerate the building of retail stores. (Xiao Ming)

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