There are some actions in the liquor electric business Platform

In recent years, the wine electric business platform appeared some more interesting action, one is last month wine the United States announced the withdrawal of liquor market, one is not long before the Jiuxian network to reach a strategic cooperation between Beijing and east.

As the wine of the consumer has a certain influence on the two vertical electric platform, this one into the back, quite intriguing. Why do they retreat and why?

First said the wine American net, the wine American Net 2008 on-line, its predecessor is a French wine import trader. In the development of wine, the major vertical liquor platform to varying degrees towards each other's field infiltration and category expansion, Wine American network has also tried to run a period of liquor, but, from the operation of the effect does not seem to meet the expectations, the relevant officials said because the liquor industry boom is not high, the market gradually shrinking, So you can only concentrate on a higher category of wine.

According to the data released by the Analysys think-tank, Wine has a 68% category ratio in the wine business category, and only 19% of the liquor, wine is indeed the current mainstream liquor. What's more, what you can see is that the high-end consumer market share in Baijiu is falling fast. In this way, wine and the United States to exit the liquor market has a more convincing basis, but the meaning of the refraction behind it is not only this.

Despite the bulk of the wine, sales are rising. But as the Chinese people have formed the habit of drinking liquor, liquor market will still occupy a certain position. And it's a very, very small market. No one will give up any chance to grab a bigger market share, as the wine has its own ambitions, but why does it quit?

The author thinks that the deepest reason in this area is also the test that almost all vertical business-to-consumer faces, that is survival problem. It is obvious that the wine of the United States online advertising has become less, the reason for cutting off the Non-core category, is to prevent blind expansion after the dilemma. As a vertical electric dealer in their own characteristics of the category plowing specializing in the import of red wine is undoubtedly to ensure the first to survive begotten. Exit liquor Market, is compelled to do subtraction.

Of course, the vertical electric quotient of another way of living, is stationed in the sky Cat, Beijing-east and other integrated platform. The cooperation between the electric business platform and the vertical electric operator has become the model of imitation. Wine beauty has also been settled in the sky Cat, Beijing-east platform.

Unlike the wine-American network, the Jiuxian network not only carries out the category expansion of red wine, but also cooperates with other integrated electric platform in depth. Last year, in July, Shang led the company's senior line of seven people to the French winery tour, opened the wine with the famous road of strategic cooperation. After that, Jiuxian online wine station, and the channel independent operation form presented, opened a new round of product line expansion. Shang, chairman of Jiuxian Network, said that after the line points, I hope the end of 2013 Jiuxian net wine sales up to 25%.

From this, to be sure, Jiuxian expansion of the category of determination should not be underestimated.

Not long ago, Jiuxian Network also announced stationed in Beijing east, and reached strategic cooperation. The reason is closely related to the downturn of the traditional liquor market and the rapid development of the electric business channel. On the one hand, is for both sides can better use each other's advantage resources, from another aspect can also vaguely feel, the vertical electric business Platform Day competition is more and more intense, along with the comprehensive platform expansion, the vertical platform life is not good. Although the Jiuxian network has a large sales volume every day, it must also be achieved by attaching to a large platform.

What can be seen is that the refined operation of the liquor vertical electric dealer and the whole channel pattern view has already come into being. In the wine online shopping market to maintain high-speed growth, the user scale is constantly climbing, the situation will usher in a new shuffle.