There are still huge opportunities in the mobile Internet field for the future or the emergence of 1 billion dollar companies

"" Mobile Internet Simple diversion volume, download fees, advertising mode, game mode, the model is too simple. But there will be a 1 billion-dollar company in the future. "March 20, in Shanghai jiading, Innovation China 2013 Spring event site, investors gathered to explore the mobile internet entrepreneurial trend."

March 20, the pioneering state, Shanghai Jiading Government co-organizer of the Innovation China 2013 Spring Finals in Shanghai Jiading Ying Yi Golf Crowne Plaza Hotel Grand. At the event site, "VC Site" Round table discussion, the domestic well-known investors on behalf of the Tencent Industry-win fund executive Director Lin Hai, jiuding venture Changbin, Shanghai Jiading Venture Capital Management Co., Ltd. General manager Cao, Beijing Bank (601169, shares bar) Shanghai branch President Chen Shingzhong, Sai Fu Asia partner sheep East for " Why VCs are more focused on topics such as early-medium-term projects, where the "grassroots entrepreneurs ' opportunities are", and "Entrepreneurial State" magazine executive editor Fanghao.

There will be 1 billion dollar companies in the mobile internet sector

Changbin that the mobile internet still has great entrepreneurial opportunities, "mobile internet fire for 3 years, but more entrepreneurs just stay in the simple charging mode stage." In addition, many enterprises, including mobile medical, logistics, and so on, the real grounding gas is still very small, entrepreneurs should be mined in the area of gold mines. ”

Lin Hai said, as the foundation of the entrepreneurial environment and other systems are very perfect for entrepreneurs to enter the threshold is getting lower, this era should not be competition price data such as the era, but should do a similar beauty said, only products will meet the consumer perceptual needs of the field will have many opportunities; Do professional vertical field of enterprises will also have many opportunities. “

Lin Hai that the threshold for entrepreneurship is getting lower, but companies in the mobile internet sector are not doing it professionally. In addition to advertising, selling props and other conventional profit model, he suggested that entrepreneurs should explore and other new models of charging.

Lin Hai said that his personal preference for two areas of opportunity, one is the right brain demand, one is professional vertical.

"Used to do the Internet are boys, is the price is low enough, speed is not fast enough, the category is not enough, but in fact most of the business form is in fact the impact of the right brain demand, perceptual demand." This product is not beautiful, it can make you happy, beautiful said is such a pattern. This kind of impulsive commercial consumption, can have 30, 40, 50% gross profit. "In addition, Lin Hai is very optimistic about the vertical field of entrepreneurship," I think the vertical is not enough to do the professional, do boys ' clothes and girls ' clothes, high-end clothes and ordinary clothes are not the same, so I think this is a great opportunity. ”

"The early project is the future of China's hope, the army will certainly come out a lot of good enterprises, in the past the three major internet companies to invest in real money are foreigners, this situation will change in the future, mobile internet will have 1 billion of dollars of companies." "Sheep East think, do early entrepreneurial must have technical content, to subvert some things will do." "If light is the same as the original internet conductivity, do some very traditional things, the success rate is not very big." ”

PE increasingly focus on early projects

Focusing on early projects and extending to the front end is a trend in the venture capital industry in recent years. has been focused on the PE jiuding, from the first half of 2012 began to focus on early, growth projects investment. In Changbin's view, the experience of investing in early projects helps them better judge later projects. In the fierce VC, PE market, should reserve early medium-term projects, and maintain communication with early entrepreneurs.

SoftBank, which has been making back-end investments in recent years, has also begun to focus on early projects, and sheep said he is personally more inclined to invest in a-round and early-stage projects, depending on personal preference.

"From the nature of the investment, only early contact with the entrepreneur, and later this relationship will play a big role." Being a real friend to an entrepreneur is a process that only gets when you invest early. ”

Anyway, with the popularization of the Internet and the change of people's habits, the internet has had a very big impact on the traditional industry, the banking sector has also noted that the field of entrepreneurship, for the Internet entrepreneurship to build products, Beijing Bank is very concerned about SME groups, specifically for light assets and other financing difficult enterprises, to provide different types of financing options. Take the cultural and creative industry as an example, now the start-up companies, through the copyright, trademark pledge and other means can be loans. Chen Shingzhong said that the bank of Beijing's total loans exceeded 400 billion, of which small and medium-sized enterprises accounted for more than 50%.

The government is also starting to focus on mobile internet start-ups, Cao said, and the jiading government is very keen on early projects but because of too many mobile internet projects, Jiading is taking a incubation strategy. "Government resources, guidance and docking to help companies grow, the market to verify." ”

Innovation China is an entrepreneurial competition for domestic and foreign entrepreneurs organized by the entrepreneurial State, which has held 8 sessions this year. Attracted the mainland, Hong Kong and Taiwan, Canada and other countries in the participation of entrepreneurs, gathered at home and abroad the highest quality potential projects. This innovative spring event in China has attracted entrepreneurs from Australia and France. Now the innovation of China has become the first platform for domestic and foreign pioneering projects, by the industry entrepreneurs and investors strong concern, has become a pioneering, investment trend vane. According to incomplete statistics, as of the first half of 2012, innovation China has helped the participating enterprises to obtain a total of more than 150 million U.S. dollars of financing, 50% projects in the field after the exhibition to obtain financing opportunities; 30% projects receive angel investment within one year after participating in the event.