There is a big potential profit opportunity for Microsoft's venture capital strategy.

Source: Internet
Author: User
Keywords Microsoft Entrepreneurship

July 9 News, foreign media commented that Microsoft to http://www.aliyun.com/zixun/aggregation/13357.html ">azure, The use of products such as Kinect to invest in entrepreneurial incubators will lead to potential profit opportunities and market share, and other companies may invest in the same way that Microsoft does.

The following is the full text of the article:

Some people describe Microsoft as a job that often makes long-term investments. Long-term development plans are often difficult to measure in the short term, but Microsoft's recent performance suggests a shift in the company's role.

Microsoft has invested human and material resources in funding entrepreneurial incubators and accelerators, and the companies they invest in are targeting products based on Microsoft's core technologies. Given the cost and potential benefits, Microsoft's move is good: Microsoft's investment in these institutions is only bucket compared to its $ tens of billions of trillion cash, but it is important for startups that might become the industry's giants in the future.

Microsoft's move looks good as a short-term gain of attention and a long-term gain in market share. But what is the benefit of doing so, and who is the biggest beneficiary?

As we pointed out a few months ago, Microsoft's investment is small and often done in kind rather than cash. Microsoft's investment incubator in India has focused on nurturing start-ups in the cloud computing sector, providing them with the right to use Microsoft's Azure cloud computing platform, which is worth 60000 of billions of dollars.

The incubator that Microsoft invests in India is more similar to its investment in Israel. Microsoft is also working with TechStars to create an incubator based on Kinect-related product development, while providing azure support for the graduating enterprise. Microsoft has provided 60000-dollar azure-use rights for TechStars's start-ups in its Bizspart plus program.

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