Abstract: Now a variety of acquisition and replication pseudo original methods, software rage, the reason is very simple, original time-consuming, laborious, stationmaster, seoer to do many things to go, outside the chain, the chain, web site monitoring analysis and improvement, all kinds of promotion, and even advertising negotiations, which have this
Now a variety of "acquisition and reproduction of false original" approach, software rage, the reason is very simple, original time-consuming, laborious, stationmaster, seoer to do many things to go, outside the chain, the chain, website monitoring analysis and improvement, all kinds of promotion, even advertising negotiations, which have so much time the whole original Ah!
Some people say, original is really difficult, I will not write original, only the whole collection copy false original.
There is a demand for the market, unusually hot fake original market
But I said, friend you are wrong, only your original content of the site (most standardized production enterprises, the hospital is only to take the differentiated marketing road, digging into their own services, the unique selling point of the product to do it, your chain, the chain, all kinds of promotion to have a foundation and emboldened, can really do a good job promotion, "resisting will be in the first Why!
Original content is not easy, but it's not that hard to find the right method. Because the so-called original content is to use their own language to repeat their own views on a certain thing, to meet the needs of users on the OK, not everyone is the entire "dream of red Mansions" or the theory of relativity is called original.
and "Kung Fu in the poem", the original content is not written out, you have to continue to experience the cognition, just hide behind closed doors in the house, rely on, by writing, let you wonderfully, Wen Qu Xing will have "at the moment" that day.
In a sense, the quality of original content is found by heart, rather than write it out-because as long as the attention, high-quality original material on the side, which I have a profound lesson: January 12, 2010, I went to work on Baidu, how also not to go, I do not think much about the whole other things go, Webmaster nets See other webmaster contributions, just know that is Baidu for many days by hackers attack the beginning of the stop, I missed a very high exposure to the big news, if I asked the provincial and external friends QQ, which is not a high-quality original hand, now think I have also "nasty hit the crotch" (Kunming dialect, dispirited unceasingly).
In this way, the original is not difficult, as long as you keep professional focus, do a conscientious, there will be no quality original material--of course, this is just material, how to write high-quality original article also depends on how you use this material, you must have different ideas and professional vision to find out its unique place.
For example, "Baidu Search Engine Optimization Guide 2.0" said: "Content construction to conform to the theme of the site, such as your site is an IT news site, do not put a bunch of beautiful pictures, in addition to waste server resources, the core value of the site will not have any help, see beautiful pictures of people, will not be interested in it news. ”
Lou, 2012 internet company girl TOP10, catering to readers ' needs
But Lou the sword to take the peak, combined with the deep needs of the target population, reverse thinking, the whole of the "2012 Internet company's female TOP10" to achieve a "webmaster information and a bunch of beautiful pictures," the perfect combination, not only did not damage the core value of the site, but to achieve the major sites have reproduced the "content gain" , this is the planning ability (of course, "Baidu Search Engine Optimization Guide 2.0," said the completely correct, Lou this is only a special case, he also only the whole of this time, to learn other people's ideas, do not copy other people's routines).
But if Lou only whole this article, then blindly collect copy false original, such planning at best is just a trick.
"It is not difficult for a man to do a good deed, the difficult thing is to do a good job in the whole life" to webmaster are also fully applicable to do the site is a long protracted process (which is expected to be a high-quality original article can quickly increase the weight of the idea is extremely naïve), the site needs continuous quality original content, How to keep the professional dedication to create original articles, and constantly build their own website unique original content system, and then form their own unique style of the Web site, not just a flash of the clever?
This requires the webmaster not only must be very good to solve the "why we should adhere to" this issue, has a clear website theme and development goals, but also has a persistent content planning ideas and indomitable implementation, and constantly around their own website development goals, according to their pursuit of the site style, Constantly in the Web site practice constantly looking for new topics, new topics, through their own unique planning and operation, found valuable content, to build "the core value of the site to help" content system.
Or take Lou January during the Spring Festival travel two tickets to buy (login 12306 website booking and Dial 95105105 telephone booking), he first grasped the National Spring Festival ticket a ticket difficult to find the hot demand, see quasi-online purchase tickets and telephone purchase tickets for the two new ways ( It is also a topic of great concern to most IT industry people.
But with only a good plan and no end, is not equal to the quality of the article has been successful, tried the two booking channels to know Lou in the above pay a lot of patience, Lou himself said: "An hour early landing (12306 sites)", "95105105 I broadcast 400 times, Only 3 times, 3 times are hung up. And the second, that is, today I through the phone, as desired to the country's most difficult to order one of the tickets ", plus those screenshots, those related information collection and purchase tickets, ticket processing experience, skills summary record down, not counting on writing, upload time, really not easy, this is not just mental, but also strong manual labor.
But from the point of view of the website operation, this kind of pay is worthwhile, because this article not only browse the volume reached 27,667 times, and the comments reached 276, not to mention other sites reproduced, but also a "content gain" excellent example, this is "easy" acquisition of false original method can not achieve the effect.
More importantly, so tired in exchange for the success of more determined our confidence and do the station direction, really "tired and happy" "full struggle" ah.
And, as long as we really clear to do the station goal and direction, we can through continuous learning to solve all the technical problems faced by the network to deal with the existing information we can learn from the traditional newspaper processing methods.
The traditional brand newspaper, which also worries about the quality of original content, must make use of the existing reports in other newspapers, but they do not engage in "acquisition of false original", the simplest treatment should also be "comprehensive foreign report" (the Comprehensive World Authority news agency or domestic well-known newspapers and television reports); more often they will add their own unique perspective comments; will be looking for some news tidbits, experts will be invited to interpret the analysis of the forecast, will synthesize the same kind of event statistics (even if only their own incomplete statistics), will be integrated "user comments"; and then, like the school bus incident in Gansu, they immediately began to report on the safety status of school buses Through their own professional and flexible reporting process, they try to make their own reports not simply "chewing on sugar cane residue that others have chewed" to the fullest extent possible to meet the needs of their readers.
In fact, Lou "2012 Internet company's Girl TOP10" is through own unique planning way synthesis already had the report to complete the creation.
So, I don't think the original was written, is "What kind of website do you want to do" after the decision to find the site strategy, as long as the goal, the direction set up, all technical means will be solved, because no matter do the website, entrepreneurship, "resisting will always be in the first" is right.
I know in Baidu to answer a self-proclaimed "I graduated from Junior high School, will not write original article" webmaster asked: "No one forced you, you graduated from Junior high School did not learn to do the site?" Gao Kao finally learned to write a novel, I do not believe you can learn to do the Web site learn not to write articles! Do you believe it? "
So, the key or your position on the site, the "collection of false original" method or from "casually, easy success" to do the station thought, in fact, that pattern surface look lightweight, including the number of keywords ranking a variety of data is very good-looking, but even the most reflect your "site core value" content you are "collection copy false original ", I do not believe that you send out the chain, website promotion will do a good job to do?"
So, to be sure, the vast majority of the Web sites that run this way cannot escape the fate of "failure, failure, home".