There is no internet marketing that can't be done

There is no internet marketing that can't be done

Wen/Long (msn:tgzg@hotmail.com,qq:241258977)

Nowadays, internet marketing is not a new thing for most SMEs. But to ask the enterprise's Network marketing strategy, many business owners are shy to answer: "I do not understand." "So, often see business operators in various forums crying:" Why I did the site also did a bidding rankings, why is not see the order

Regarding the website and the auction rank is one kind of network marketing means, but in many cases has been understood as the network marketing all, knows that, any marketing means must and the enterprise development strategic deployment unifies. The so-called "do not understand" on the network is not the network marketing "do not understand" the core reason.

"Understand" the success of the net person

In recent years, with the continuous improvement of people's quality of life, tourism has become a "hot" industry around the development. Mr. Lin, from Chengdu, runs a travel agency, which mainly provides Tibet tour services. Four years ago, he was optimistic about the tourism industry from the University of Tibet, and foresaw that Tibet would be one of the important routes for foreign tourists to visit China. English is great. He is also very deep in network marketing research, so he with the help of friends, spent two months of time to make a Tibet tourism site, the idea of their own travel on the site reflected. He began to have a lot of confidence in the site, but the site did not attract the business as expected.

Good at the study of his conviction through the Internet channel to open up the market is certainly the right direction, after all, the famous "Lonely Planet" has launched a network version, they are only temporarily not really grasp what the tenants really want to find online content. In order to be close to the customer, he visited a large number of foreign travel websites, trying to understand what foreign travellers think. Including from the style of the site, the location of the site server, the access path of foreign travellers and the online payment method, MSN and online message function settings, etc. Mr. Lin is in the slightest. He knew that once foreign travellers could find their own sites, the chances of a deal would be more than 50%, and they would have to supplement the remaining half by service.

He also studies search engines, if their own site related keywords such as "Tibet Tour", "Tibet Travel", "Tibet trip" can be optimized to Google English home page, then there will be foreign tourists actively come to the door, and their own to do is to do the content.

After a general understanding of foreign customers online search habits, he began to write a detailed introduction of tourism products. In this section he describes in great detail the routes included in each tour line, after the relevant attractions, attractions related to the map, the cost of each stage, and even with the changes in the seasons travelers need to note: For example, what kind of clothes to wear, should carry with what related items, drugs, Different seasons come to Tibet to appreciate what the different characteristics of Tibet, the other has traveled the route of the traveler's message or advice, etc., he has written on the Internet is clear. "Many travel agencies in the country have websites, but they want to recruit a large group of customers, so the content is not very detailed, usually need to call to ask." But foreign travellers prefer to be free, so they want to find as much information on the web as possible, moreover, Tibet is a special tourism environment, travel agency website can provide more detailed information, often will increase the traveler's trust in the travel agency, when he needs services, the first thought is you, "Mr. Lin said."

Under careful management, now his travel agent has been developed by several people to become dozens of of the big travel agency, in Tibet, among the many travel agencies, business is definitely one of the first.

Mr. Lin is no doubt a businessman who knows the internet, but his effective network marketing is still based on the in-depth understanding with his own industry, and actively looking for the combination of the Internet.

People who don't know the net can succeed.

Xiamen, a production of industrial ovens, oven-oriented equipment manufacturers in the establishment of 5 years after the development into a bottleneck: small scale, and from this year onwards, factory rents, workers ' wages and raw materials prices continue to rise. The operators realised that small and medium-sized enterprises like themselves would be in a difficult position if they were not able to expand their market share. How to get more orders to become the key to maintain the enterprise?

The operator's idea is that at present, in addition to the Xiamen local market, the urgent task is to open up the field market. Only through the traditional way to open up the field market, not to be in the salesman cost and channel to open up the investment funds, and the effect is difficult to control. "The news that the network can bring business is heard, but does this kind of traditional product of oneself manage to make sense?" I have never been on the net, can I do it? "He's worried, but he's also a smart person who is receptive to new things," he said. "As a businessman, if you do anything is fearing, do not dare to try, then there will be many opportunities to pass by themselves." ”

After some calculation, the operator decided to consult the experts. In order to prevent oneself by those not inflow of marketing company "cheat", he consulted a lot of friends around these companies commonly used "tricks", set a number of "bottom line": The request to purchase Chinese domain name, the construction station exorbitant cost as well as through the malicious hype or the virus plug-in propaganda proposal absolutely not adopt The bottom of his heart he visited a Xiamen network marketing consultancy company, and the company's network marketing experts in-depth discussion of their own enterprises and the current situation of the industry, Experts help him to analyze a conclusion: the target customers of the traditional industry's products typically look for suppliers on the Business-to-business Web site and use search engines to search for the products they want, and then sift out the partners from these sources. Because your business is mainly domestic trade, Alibaba and HC net these two business-to-business giants already occupy the domestic business-to-business trade more than 90% market share, can focus on the above to do the promotion, in addition to the other relatively small business-to-business web site on the mass release of enterprise product information to achieve the maximum information coverage.

In addition to the promotion of the industry Web site, following the advice of experts, the enterprise also in search engine work. Because the company's product range is still more, although the main industrial oven and oven, but other products such as: Workbench, UV machine, place machine, dust-free workshop can be a single, carefully calculated down the key words unexpectedly reached 56, how should the launch to meet the current business objectives? The enterprise operator Analysis: Now the main battle market of enterprises or Xiamen, although want to go to the national market, but from the advertising budget and progress can not be accomplished overnight, so the enterprise from the main words of choice analysis of the user's search mentality and habits, mainly in addition to the region of the qualified word "Xiamen + product Words" combination way, To achieve precision marketing. "For such traditional enterprise products, although the purpose is to expand the field market, but the product in Xiamen has a certain popularity, and the combination of words can increase the probability of being searched, but also in the region to do two times development." On the other hand, for the enterprise, the regional trading advantage is obvious: when customers call in consultation, you can immediately allow customers to visit the factory, into a single opportunity is very large, when the increase in the market share of the Xiamen region after the regional restrictions will be more appropriate to remove the word.

In addition, although Baidu, Google accounted for the domestic search 80% or 90% of the market share, if the enterprise's Product keyword optimization to the two search engine home page, then the user automatically find the door to basically no problem. When business operators start to worry about costs, network marketing experts put forward new suggestions. Originally, because the business of the product comparison Miscellaneous, if all the products are placed on the same site, will let customers feel that the enterprise is not professional, the effect of promotion will be discounted. So it is best to have two sites, one site to put the main product, another site to put other products, and product keywords are also corresponding batch optimization point to the two sites. Under the guidance of professional advice, the enterprise operates a corresponding network marketing. After a few months, the operator obviously felt the inquiry telephone is increasing, the order also increased a lot, he felt that the network marketing is not as unreal as previously imagined. Now, his marketing strategy has become more methodical.

The operator does not understand the network, but he understands his industry characteristics and the location of his products, more importantly, he did not because of the past hearsay information to deny the role of network marketing, but in consultation with professional institutions before the "popular deception" to understand the heart. It can be said that "both inside and outside" is his layman to borrow power to achieve the network market development of the key.

One is familiar with the network marketing tour operators, one is previously on the Internet marketing does not understand the manufacturing boss, all through different ways to achieve the success of network marketing. This is precisely because they understand their own industry based on the network marketing as an important part of business to cultivate, unbiased, able to follow the trend, careful and adhere to, and this is the enterprise network Marketing to achieve a phased success in common.

(Starting in the December issue of "e-commerce World", the promotion of Chinese http://www.promotecn.com, Network marketing New observation http://www.01ad.cn, reproduced please indicate the author, source and related links. Otherwise the author reserves the copyright related law to investigate the responsibility. )