There is no shortage of stories about relationships with money.

There is no shortage of stories about relationships with money, for the simple reason that money is the human ecological chain of the normal operation of the link, money (money) since being fixed as a general equivalent, began a value assessment and value exchange journey, modern people even take it as a measure of personal value of the ruler, who make more money, who is valuable, whose value is great. So Ali was born with no shortage of stories, because do is the sale of money, double 11 on the creation of the 57.1 billion-dollar days of the Guinness Book of Records, there is a detail worth noting: "Double 11" online shopping section 24 hours, Alibaba mobile end turnover reached 24.3 billion, is the last year mobile turnover of 4.54 times times, accounting for the total turnover of 42.6 %, coincidentally, in the past October 14, Ali in Beijing announced the launch of the Sichuan Business plan, heard that the application of "Hundred Rivers Plan" app, you can use Ali provided the "cloud" platform infrastructure, direct authorization to login Taobao account, and access Ali Commodity, trading, payment, O2O open System, Rapid electro-commercial upgrades for app applications. Bell This goods can not understand the high professional terminology, do not know that it is simply rude to understand the mobile end of the Taobao Alliance (Ali mother) is appropriate, estimated and Baidu direct number, micro-letter public number of a fight. Over the past few years Ali through mergers and acquisitions of the internal incubation of UC, gold, Contacts, Amoy Point, Rookie logistics, such as heavyweight warships, how will continue to the whole of these large platform of the big ecology? is the movement of the tide of the overwhelming attack, Ali also began to tremble?

What is the focus of the PC electric business?

As Luo Fat said, the development of human society, there are two clues, one is "the extension of the people", one is "cross-border collaboration"; Because there is unlimited extension of people, there are endless demand, the means of transport is the extension of the foot, so there are carriages, bicycles, automobiles, aircraft, unmanned driving machine ... Because of collaboration there is a division of labor, collaboration let you go to pick up shells, let me sew clothes. So we have the need for exchange, slowly began to need a lot of exchange, there must be a fixed place, and then we will call this place called Market Street, this is the kind of space, in a fixed space to meet the different needs of the process of producing transactions is business, the essence of business is value Exchange, is profit, The core of commerce is the realization of barter and the center of things. But the transaction process does not produce new value, that profit how to come? The use of asymmetric information to obtain the price difference (the value of the currency expression is the price)! 5 shells and 1 pieces of clothing, whose value is not necessarily clear to both sides, can only be perceived through the trading parties, But often because the transaction subject has not fully grasped the information to the value judgment: overvalued value or undervalued value. 1 pieces of clothing may change to 6 shells or 4 shells. The difference is caused by asymmetric information value, so where there is a sale where there is "killing"! So it seems that the process of business value conversion is the process of information matching, small business is the use of information asymmetry, the typical is flips purchasing!

As space expands, trading parties have more choices, and this information asymmetry shrinks slowly, so there is the Rainbow, Wanda, such as the procurement market, they solve information asymmetry at the same time, to create new value for the center of the poor, Wanda has expensive fashion, we go to Wanda, people follow the things, but still limited by the region. With the development of the Internet, began to have the day cat Jing Dong, such as the online market, they basically out of the region and time constraints, trading market more convenient and active and transparent, Wanda Tianhong Such entity market is also facing the impact and collapse. Alibaba 57.1 billion electric business festival to a certain extent means that the physical electric quotient-oriented mature, day cat such online procurement of electric dealers and dealers began to enter the heyday of adulthood, but it is still the center of things, to buy the cheapest clothing on the sky cat to buy home appliances to Beijing east. They sift through the mass of merchandise information and match it so that users do shopping more efficiently and quickly, that is, value exchange. It greatly enhanced the business efficiency, the solution of a part of the information asymmetry brought about by the spread, but also represents the actual situation of China's electricity business. Online electricity dealer solves a part of information asymmetry, play is big sale. And the market is the same as those who use the Internet sellers, they avoid information asymmetry, so that their products as far as possible to show in front of the user.

But this kind of thing as the center of the electric quotient more and more unsatisfactory, 1, see is not what users want, or have to do screening, the seller can still make their own goods in various ways to appear in front of the user, whether or not needed. 2, users still have to wait, such as delivery, logistics distribution, sign, the process is still too many unforeseen problems, such as a few days ago, a courier Tianjin branch of the fire, and this experience is not good enough, courier may be angry, may be damaged goods ... Users have to spend time and energy to do it. 3, users still have to pay for asymmetric information, express fee is one of them, because across the region to collect money, sellers first price after the sale of fake promotions, and finally the user pay ... What you see is what you get.

A people-centred community electric dealer in the bud?

We now more and more hope that there is a way of life: cooking to find the kitchen salt is gone, immediately open the phone, the mobile phone will appear in the Salt product interface, a key order. Do not consider the distance, postage, just order salt, 30 seconds to solve the problem, the food on the table before the salt has been into the pot. Usually on the way to work, toilet, rest when I see what can buy, fragmented shopping I see is what I want, fast and simple efficient and real-time!
But the current cat Jing Dong are still relying on the electric platform to distribute the flow of the way to do mobile operators, Ali use the mobile phone Taobao client form to achieve transactions, Jing-dong directly stationed in micro-letter and hand Q, with the form of the mall, the electric business platform is still simply copy the PC end of the shelf traffic patterns. With the user shopping time fragmentation, channel fragmentation, the traditional electronic business platform of traffic control slowly weakened, the cost of business to obtain traffic is increasingly high, and the mobile end itself began to generate new traffic, the traditional way of transplanting PC dealers began to appear out of tune, Jing Dong into the micro-letter of the actual effect is far from expectations is an example.

In the foreseeable future, what kind of mobile electric quotient can satisfy the fragmented shopping? People-centered social power is a new direction! The Internet has brought about the change of human connection, how can people and people, people and information to achieve efficient and accurate connection? That is the human center, Things and information around people, by people to dominate the flow of logistics and flow and operation! How to understand, in such an ecology, what users see is what they get, what they want, the ecology is the most understanding of the needs of people, know when to drink water, when need to rest, when the shampoo ran out, When are you ready to go on a trip, when ready to learn to work, his favorite temperature is how much he is going to wear shoes tomorrow what color clothes go out, when should change a car ...

How do you get to know it so thoroughly? Intelligent social networking based on database! People are senior social animals, in frequent contact to understand the needs, clear habits, grasp the rules, establish a database, predict behavior. There is a social community, or a tribe. The community is born to the needs of interest and stands for the characteristics and preferences of the population. Mobile fragmentation is actually a variety of requirements, you like to collect digital products, I like to grow flowers, he likes sitting on the rest, so through different channels different ways to meet their needs, the channel began to debris, time began to debris, people began to group points, here are like to climb, where are like diving. The spread of the old content of the group to produce new content, at the same time to express the new needs, the group of people are the most understand each other, nature is the most easy to meet each other, the group friends recommend things naturally most trustworthy. Community-based electrical quotient form began to emerge, the community through the content transfer to create a new business ecological circle! Behind this is the need for social, respectful, and self-realization to take precedence over physical and security needs, because it takes a single dress to make a speech, a microphone, The Friends of the Community recommend sharing the dress microphone naturally becomes the first choice, not to worry about whether or not to wear harmful substances. As such, the big platform of the community electric business is to establish such a mechanism: the UGC quality content creation encouragement mechanism among the Community users, the information sharing mechanism, the recommendation feedback mechanism, the predictive response mechanism, the value transfer mechanism and so on.

People are the species of diversity, so they are destined to have diverse community identities, everyone posts different labels, she may like to climb the mountain singing, want to play games need to vent, she may also advocate fashion art, she may also honor their parents happy heart public welfare, each need an organization, can be virtual entity, but are the community. The community does not have the center, everybody is the center, the community is the cross fusion, and the human three-dimensional diverse demand maps. Social electric Quotient is a multi-dimensional and changing society ecology, it understands human nature and satisfies human nature, it precisely expresses the change of human life style.

I found that micro-letters are doing this, but only the beginning! People-centered Community business ecology is only the beginning, but also the primary form of mobile electricity!