There's a high-end interview called Social Media's next stop.

At the 2014GMIC conference this afternoon, there was a high-level interview called "The next leg of social media," the guest is Sina Weibo CEO Wang Gaofei, interviewed him is the Great Wall will CEO the chef, although the final content runs away completely, and "social media next station" completely does not matter, but as Sina Weibo CEO, and is listed after the first foreign voice, for the outside world to understand Sina Weibo, goofy some of the views or more representative.

1 about Weibo positioning

With regard to the positioning of microblogs, Wang Gaofei The answer is, "want Weibo to be a way to get all the public information." If a user wants to publish a message that the world knows, or that the user wants to get more information than they already have, Weibo can be his first choice, and Weibo intends to do so from products, technologies and strategies.

2 How to look at Weibo and micro-letter competition

Weibo and micro-letters must be competitive, micro-bo and micro-letter must have PK, because users use social products time is certain, but this does not mean that micro-bo and micro-letter is a natural enemy. Micro-credit will divert microblogging users, but in reality, the biggest diversion to microblogging users is video and gaming products, especially during the night before bedtime.

You need to note the two facts of the mobile internet age (also two opportunities): First, PC users have 5~6 billion, while mobile internet users will likely reach 1 billion; second, users ' online growth is doubling, from 2 hours a day to 4 hours, 8 hours a day.

In the face of this change in mobile internet, Weibo needs to think about is, what products, what function to solve user needs, to rob users incremental and users add to the Internet when the length, if only thinking how to confrontation micro-letter, video, games to hold their existing tens of millions of users, then the lost.

3 In addition to micro-mail, LinkedIn has also entered China, BAT also in the social field has a layout, Weibo how to face greater competition?

The whole market is open, we can do, from a lot of foreign markets and product patterns, a big trend is that the social market must be diversified, or multipolar. For example, in the United States, you can send text messages to first think of Twitter, send pictures can use Instagram, upload video can use YouTube, in addition, you also have Facebook, Snapchat, Tumblr to choose.

Of course, this trend is not obvious in China. Before the microblogging and micro-mail came out, the basic is a single big QQ, and with the rise of mobile internet, the user's choice has become more diversified, now in addition to QQ, there are micro-bo, micro-letter, MO, and so on, the future of China's social market will certainly not only micro-Bo and micro-letter two in contention. With the expansion of the entire mobile Internet user base, there are opportunities.

4 Weibo next plan?

Weibo has gained some advantage in terms of text, pictures and video, and will continue to expand these strengths, or hope that Weibo becomes a way to get all the public information. In addition, the commercialization of micro-blogging, in fact, there is no conflict between business and information, services, how to be able to combine together, is a continuous process of exploration.

5 on the U.S. listing

First, the U.S. stock market for some time will be more decadent, to be listed companies Shing bar; second, the domestic investors to buy foreign shares of enthusiasm is not what we have thought before, so I suggest that those who go to the United States or to Hong Kong (such as fishing talent, poly beauty products, etc.), to spend some energy to let Chinese investors know your company business, This is a bonus for you to go out on the mainland.

Why did you invite Chen and Wang to ring the bell? Two of people have more support for their microblog products, just in New York, so they invite you to come along.

6 about the next 5 billion products where

Will the next 5 billion products appear in existing companies or will they be in the start-up team? Which is more likely? In theory, existing companies already have a certain user base, and he will be able to access the mobile internet era of 500 million user increments, the threshold is much lower than the new start-up companies. But one thing to keep in mind is that the popularity of new smart terminals in two or three-line cities is likely to generate some non-existent demand, a chance for new companies and the need for existing companies to pay special attention.