There's a little price war, but there's no more fighting.

For Suning and Jingdong mall price war, Jingdong Mall CEO Liu Forecast, this and Su Ning's war is Jingdong mall's last battle, and Suning after this battle, although there are small price war, but there will be no more tough.

As for why the choice of big home appliances as a price war category, Liu think dozen big appliances can hit Su Ning's sore spot. "Suning's mobile phone and it is not making money, small appliances Although can make money, but only billions of, a small share." Suning's biggest market share lies in everyone's electricity, tens of billions of a year. As long as this category lay, Suning can be closed. ”

In addition, Liu also revealed that the price war on Suning two or three line of the city's online shop hit the biggest. "I Suqian in my hometown, such a city with the most function, price war for the two or three-line city under the line shop impact will be the largest." ”

As to when the price war can stop, Liu said it is not good to predict the duration of the price war. "How long will the price war last, the key is to look at the account of capital, supplier resources, investor patience and other factors." At least in the few areas just mentioned, Jingdong is ready. ”

According to billion power network from the brand to understand that the brand of Su Ning and Jingdong Mall this launch of the price war, the general feeling very anxious, worried that the price will be the brand business profits to very low. Some media reported that Haier's e-commerce because of the price of the east to play too low, has ceased to cooperate with and transfer to Gome Su Ning, Liu Response said: "I do not know so fine, have to ask for Vice president, he and I still have a CMO, I can not tube so fine, now home appliance manufacturers who do not cooperate with the electric business, who is in the downhill."

Liu said, Jingdong mall This price war won the support of Two-thirds brands. "Because the price war to shut down the Internet channel brand, will there be future?" ”