There's also marketing in Sin's book.

Study September 7, writer Marbur in Weibo, said a chestnut shop suddenly closed down, but also left a notice. Micro-Bo figure shows that the chestnut shop owner Mr. Zhang because of the quality of chestnuts, feel guilty, wrote a letter of more than 200 words Chanven "sin book." The "Sin book" by netizens forwarded to the Internet, a short day to forward the volume of more than 10,000, comments more than 5,000, 20,000 praise. Many netizens sigh "industry conscience", also have netizen question for hype. For netizens to question the hype, Marbur said: "They are also seen in the supermarket, feel interesting, conveniently patted on Weibo, not hype." ”

A "book" stirred the waves, small shopkeepers were focused. And do not discuss the "conscience" and "hype Theory" who is not, there are netizens and not without play said the thread, "2012 years of undergraduate graduation, in Beijing rent cigarette fried chestnut, explain the knowledge is not important." "I would like to say:" Knowledge is not important, because this "sin book", Just show the "Crisis marketing" wonderful scene.

One of the masters, the shopkeeper useless "notice" "notice" such as the usual means of publishing news, and "sin book" as the name eye-catching beginning, and written Chanven stunt style, itself easier to "stand out", eye-catching. In fact, the "obligation" of well-known writer Marbur on Weibo is enough to prove its propaganda effect is remarkable.

Brilliant second, "sin book" The Spread of the thing, circulated online, to a very good "wash off" the shopkeeper pit customers sell bad profiteers suspicion, and also naturally played a personal image of the "gold-plated" effect, so that once and potential buyers immediately feel that this is a mistake on the change, honest business owner. So, since the operator can honestly admit that, as consumers, what can not be magnanimous understanding of it?

The third, the "Sin book" has shown sincerity, and the entry of the chestnut Shop soon boss, in order to reflect its "no good chestnut, oath not to open" the guilt of repentance, would rather "close a few days", but also to "look for" high-quality sourcing, it is more praise its feelings really, feel its meaning cut, on its future, Fair's hospitality is also firmly believed.

The chestnut owner's "sin book" as a reasonable "crisis marketing", of course, many people think that the real context of some large enterprises or small vendors, a "benefit" of the obstacle, often only to take into account the settlement of their own; Still hope to rely on such as spring Qiao Tongue, prevarication Sey, evade should be responsible. But the result, often is "calculate to calculate oneself", lost "face" also lost "lining".

"Sin book" is a "good faith face." Learn "sin book" Crisis marketing, and do not want to let other operators also go to "suit", put an alternative notice, close a few days shop door, you can easily deceive customers trust and public point of praise. But to say, business business, in addition to take the Youdao, should abide by honesty. Many times, things have to be a person first, Germany is the first, can be the second. "Sin book" to bring great repercussions of the wisdom is that "conscience" may be false, "hype" might often be, but for the honest, law-abiding and trustworthy, but how it is difficult to install the perfect, unassailable.