There's an article on the internet about 3 things that make Mingyuan sleep well.

There is an article on the internet to let Mingyuan sleep well 3 things: talent and choice, time management, weighing the Baidu business add and subtract. Among them, Mingyuan revealed a lot of Baidu's mobile internet ideas and layout, from search, map, O2O talked about internet finance, to the outside concern Baidu acquisition 91 is worth, also made a response:

Our share price has risen a lot since the takeover. Today is still worth watching, Baidu and 91 are complementary, because we do the technology and system is stronger, 91 do business and operation relatively strong more flexible, they are closer to the developer. I think after the acquisition of both sides to spend a great effort to integrate, in this regard Baidu and other Internet companies are groping.

Then Baidu and 91 wireless respectively have what groping, the results of the current groping out how, the future will focus on what to do? In fact, two weeks before 2014GMIC conference Baidu 91 Special Forum, Baidu Mobile Cloud Division Li Dongguo, Baidu 91COO Gu Ming also published a lot of information, we comb as follows:

Baidu buys 91 reason?

From a large environment, the time the user stays on the phone is dispersed by different media, users both through the browser to get information, but also in different types of app jump, with Gu Ming words is, "mobile internet pattern is two yuan ecology, that is, Web site ecology and application of ecology, and Baidu Hope in both the ecological layout."

The 91 portal is a typical consumer platform with users on one end and a community of people on the other, and the platform is coaching small developers and considering doing a formal incubator. For a long time, 91 of the accumulated application resources and developer groups are coveted by Baidu.

For Baidu, on the one hand want to meet users in the mobile end of the search needs, on the other hand want to gather developers, grasp the search content upstream. Acquisition of 91, to meet the Baidu connection developers and users, the construction of the application of ecological ambitions, but also Baidu in the future of the pressure Code mobile search mainstream form.

Baidu and 91 combined, what did the results?

First, from the second half of last year, Baidu through its three major application stores (Baidu mobile phone assistant, 91 assistants, Android Market), through its other products will flow to Baidu 91 application platform. According to official data, Baidu 91 application platform has covered more than 600 million users, daily average distribution of more than 100 million.

Second, Baidu also implemented a "developer incubation program", select the potential of small and medium app, through the joint start and advantage of resources to promote and other initiatives to help small and medium-sized app stand out. Apps that participate in the developer incubation program include love singing, snapping, and a magic camera. The official disclosure of the data is, up to now, Baidu 91 application platform existing more than 700,000 developers and 1 million application resources, has nearly 1000 app in Baidu 91 application platform starting.

Third, in order to solve the long tail application distribution, Baidu 91 in the list to do a lot of trial and innovation. Li min The example of an upgrade list: For example, if I am in Beijing at this time, Baidu 91 will recommend the use of Beijing's life-related applications, such as Beijing's subway, restaurants, transportation, if I am in Shanghai, this list will be based on local conditions change, to achieve more efficient distribution. At the same time, we have also made innovations in the "Cool apps" recommendation, giving "cool apps" a dedicated display position so that the long tail part of the cool application on our platform can be captured by users.

Four, Baidu mobile phone assistant in the recently updated version 5.4, in the Application Details page to introduce a comment mechanism, and the app comments and paste content, search content associated to achieve seamless docking and interaction between users and developers.

What will Baidu 91 do next?

One, joint marketing, capacity output, incubation base

The 2014 Baidu 91 focus will be on building more mutually beneficial cooperation with developers, specifically, from the joint marketing, capacity output and incubation base to enter.

The Joint marketing program includes a platform for developers to enjoy the same marketing and PR, and developers have the opportunity to participate in each month's incubation program and salon activities. Capacity output is mainly for some technical capacity encountered bottlenecks developers, the technical capabilities of some platforms open to the CP, from the Q2 platform will be launched a series of SDK to help developers solve bottlenecks. The final incubation base is for potential developers to give resources and technical support to differentiate them.

Second, improve the search experience, reduce user access to the app threshold

Baidu 91 will be in Q3 when the full open application of the search mechanism, the new mechanism than the past search method more accurate, with the help of Baidu's own large data capabilities. In addition, Baidu will provide incremental update services, that is, when users upgrade applications, do not need to download the full version, only need to occupy a very small amount of memory, you can enjoy the development of the latest developer products and technology, to some extent, reduce the user's access to the app threshold.

Third, continue to improve the developer and user communication mechanism

As mentioned earlier, in Baidu Mobile phone assistant recently updated version 5.4, Application Details page has introduced a review mechanism. After that, app comments will be with the content, search Content Association, and Baidu more than 91 of developers backstage can allow developers and users directly on the platform dialogue, developers can also reply to the user's query on the page, or create a topic, the company's current situation to do some explanation, or with the user interaction, Form a social prototype.

Li Dongguo said, Baidu 91 is "the developer's Lanxiang Technical School", this "technical school" also carries the Baidu in the mobile search domain obtains the Word-of-mouth and obtains the user loyalty the idea. Finally, with Gu Ming sentence to sum up: 2014, 2015 is a mobile phone stock users greater than the window of the new user mobile phone, Baidu 91 application platform in this period to allow users to product awareness and loyalty, this is a constant direction.