There's more than 10 million downloads activated by the gods.

Food and beverage information recommended by the use of God shake because of the explosion of user volume and the same market with the vanguard of the public comment on the war of words and attention. Yesterday, the food God shook CEO Chen Suren to NetEase technology, the gods shake the Download activation volume has exceeded 10 million, and completed in April this year by the Morning Hing Venture investment in the B-round financing.

The early days of the food God shake the new product design by the young smartphone users love. In fact, the joy of the development of the God shake and the interaction at first did not know what kind of information presentation can be welcomed by mobile Internet users, in the acquisition of Sequoia Capital Investment, first developed a collection of preferential information applications, a large number of disorderly preferential information piled on the phone screen, experience very poor. Chen Suren quickly abandoned the product, and instead studied the UI design of mobile apps, using the native features of the phone, such as GPS positioning and gyroscopes, to design a rocking phone that would recommend the food gods of the surrounding restaurants.

With the public comments accumulated 9 years of UGC value, the gods shake from scratch, can only use the collection of Third-party information in the form of referral to users, such as with love Help network, the United States Network and other cooperation, now, the food god shakes are accumulating their own users of the restaurant evaluation.

Chen Suren introduced that the gods shake for young, like the taste of the user, especially suitable in unfamiliar environment to use.

In the provision of referral services at the same time, the gods shake the User "portrait", the user's operation records for data mining, for users to push to meet their food preferences restaurant.

Although other life service information can also be used to shake the design of the gods, but le-ah interaction is not intended to expand the product line, only concentrate on this product, Chen Suren explained, this is because the Internet only to the food and beverage information collection is relatively complete and accurate, involved in other areas not yet.

This means that the interactive is a "light Company", will not be involved in the business offline, but will not be involved in group buying business. Currently, there are only 20 people in the Lok O Interactive team.

Therefore, the music and the interaction can not like other O2O enterprises, from the business directly to obtain Commission profits, profit model has yet to be explored. Chen Suren said that the number of users to achieve a stable level, will try mobile advertising, channel cooperation and platform cooperation and other means of profitability.

In addition, Chen Suren is very optimistic about micro-letter open platform, he said, micro-letter will be open in the future user positioning function, the use of micro-letter users in the geographical location, to the user to push the nearby consumer services, this is a positive move to O2O enterprises. The God-eating shake has joined the micro-trust platform in October.

The food god shakes with the early 2011 obtained the Sequoia Capital 2 million dollars first round investment, during the period experienced the product failure and the success. Chen Suren revealed that the B-round financing has been completed in April this year, by the Morning Hing Venture investment, because Sequoia Capital in the last round has a sufficient number of shares, this round without a vote. As for the size of the B-round financing and valuation Chen Suren said inconvenience disclosed, "anyway more than the last round." ”